The record, 21 février 1986, Supplément 1
Townships week #1___tel ttecara Friday, Februar - ¦i \\ / ?¦ i hoto ¦¦ 2—TOWNSHIPS WEEK-FRIDAY, FEBRUARY 21, 1986 QFA sponsors meeting CBC still struggling to reach all regions of Quebec By Phil Norton for Mainland Press MONTREAL— Good things and bad things about the CBC’s regional coverage of English Quebec will remain unchanged, at least for this year.That announcement came from CBC Regional Director for English Services, Ray Chaisson, addressing about 75 participants in a workshop held at La Maison du Radio Canada in Montreal Feb.12.He said budget cuts soon to be announced for next year may have an effect on Mainland Quebec listeners, but for now services outside Montreal will not be touched.“‘Breakaway’ will continue; ‘Quebec AM’ will continue; ‘Radio Noon' will continue,” he told the gathering of farmers, rural residents.and community leaders invited by the Quebec Farmers’ Association to participate in the daylong session.Ever since representatives from Mainland Quebec first voiced their concerns on CBC broadcasting three years ago at the first workshop.a lot has been accomplished to improve services to rural areas.The recommendations brought out at three annual meetings have fallen on open ears, yielding better signal transmitters, regional reporters, special documentaries, and new radio and TV programs such as ‘Country Report’ and ‘Breakaway’ which appeal to the rural English minority.Steve Gruber.Executive Secretary for the Quebec Farmers’ Association, is pleased with the accomplishments which have come out of the annual meetings and notes that, despite major budget cuts last year, nothing was lost for Mainland Quebec.SORE POINTS REMAIN Still, there remain a few sore points, particularly among English-speaking West Quebecers.Technical problems have left them cut off from their own province since CBC Montreal (CBM) and CBC Quebec City airwaves do not extend far enough west of the island.Communities such as Shawville, Buckingham, Aylmer, and Maniwaki are considered by the Corporation as “the Ottawa Group” and thus receive their radio signal from CBO.Chaisson holds that it is unlikely that Montreal and Quebec City programming will be transmitted to the west townships since they already receive services from Ottawa.“It would be a duplication.” he believes.“They would be receiving two transmissions while some areas of the country are not yet getting primary service.” Installing a new transmitter in West Quebec is out of the question, he says.Although the Gaspé region is now endowed with seven transmitters of its own, including one at Wa-keham which was turned on the day of the workshop, other pockets of Mainland Quebec remain unreached by the television and radio signals their tax dollars produce.Chaisson notes that many transmitters would be required in regions like the Gaspé and Eastern Townships where a mountain every 20 miles or so casts a shadow to block the signals.“PROVINCIAL MOUNTAINS” Attempts to place a transmitter on Mount Orford in the Townships failed under the former PQ government.Chaisson says the CBC was told, “This is a provincial mountain; stay off, you federal people.” But discussions are underway with the new Liberal government in hopes of sending out a signal which will blanket the entire region.Chaisson acknowledged at the workshop that Ayer’s Cliff, for instance, receives a poor television si-gnal.He jokingly told Doug MacKinnon, QFA Broadcasting Committee Chairman and Ayer’s Cliff area resident, that he would have to get him a cassette recorder CBC regional director for Quebec, Ray Chaisson, oversees a workshop discussion between employees and rural citizens.At left is Doug MacKinnon, QFA chairman for the Broadcasting Committee.Alright is Ron Copiante, radio director.for the time being and send him tapes of CBC programming.Chaisson blames the shortcomings of services to rural areas on lack of funds.In order to have a transmitter installed to serve a minority language population, the area must show at least 500 potential listeners on the census.Participants in the third annual QFA/CBC meeting spent a full day touring the studios and offices; dining with CBC program producers, on-air personalities, and administrators; and discussing the changes they would like to see.BEST SESSION YET Those participating for a second or third time felt this year’s exchange was the most enjoyable and the most productive.Some came prepared with lists of recommendations.Said Ruth Sundborg, a QFA director from the Chateau- PHOTO PHIL NORTON LOR MAINLAND PRKSS Cynthia Dow and other Townships residents listen as CBC employees explain how news reports get on the air.Participants in the Feb.12 QFA/CBC workshop toured the broadcast facilities of La Maison du Radio Canada.guay Valley, “Last year it was all new to me, but now' I feel as though 1 can ask questions and have some input." During the workshop discussions, participants rated the programs they receive.‘Radio Noon’, ‘Country Report’, and the new Quebec City radio broadcast, ‘Breakaway’, were clear favorites.Some said the national television production.‘Country Canada’, does not contain enough Quebec material and should share resources with ‘Le Semaine Vert’ which documents Quebec agriculture.‘Newswatch’ was judged “very professional” and Quebec AM’ “very important to Mainland Quebec.” The suggestion was made to give show hosts a higher profile by allowing them to visit Mainland Que- bec.Warren Grapes, QFA President said, “We promise to be good hosts, just like Ray has been to us here today.” Ray Chaisson replied, “All we need is an invitation and we’ll go free of charge.” Shannon Keenan and Sandra Smith of the Quebec Young Farmers quickly took up the offer by booking Omega Medina for a spring event.Closing remarks made it clear that the workshop had pleased all and had successfully provided two-way communication between the people’s broadcasting company and rural, English citizens.As Marc Côté, producer and host of ‘Radio Noon’s’ Farm and Food Report, said about the importance of such gatherings, “This is where an ordinary citizen can have a say in matters that affect his/her daily life.” Use of grape name means better wine A word that is used a lot these days in reference to wines, particularly, though not exclusively, North American wines, is varietal.This word was coined in the United States wine industry to describe a wine named after a particular type of grape rather than a region or district.According to a United States law passed in 1983, when a wine is labelled with the grape name alone it must contain no less than 75 per cent of the variety indicated.Previously to this, the minimum requirement was 51 per cent.Unfortunately many growers took advantage of the original law and used a high precen-tage of grapes of lesser quality, thus the change.Many varietal wines in fact contain 100 per cent of the grape indicated although in many cases this acts to the detriment of the finished product.A good example of this ‘overloading’ is found in many American Cabernet Sauvi-gnons W’here the highly tannic Cabernet insures long life but also produces a wine that is unnecessarily harsh unless blended with Wine Bits By TIMOTHY BELFORD a softer grape as is the practice in Bordeaux where most producers add a percentage of Merlot.The origin of varietal labelling stems from the propensity of early American producers to label their wine after their homeland or after a familiar name that would guarantee sales.Although the United States abounded with Burgundies, Chablis, and Chiantis, these native American wines were produced far away from their namesakes and any ressemblance to the original was incidental To avoid the stigma of producing ‘phony’ European wines, those interested in a quality North American product decided to name the wine after the grape.Not only would this indicate that the grape used was a classic European type such as the Cabernet, Chardonnay, Pinot Noire or Johannisberg Riesling but it also indicated that the wine maker’s first concern was quality.Canadian producers have also abandoned generic labelling for their best wines and large companies such as Bright's, Chateau Gai and Andres have joined the newer and smaller wineries such as Chateau des Charmes, Inniskillan and Pelee Island in the production of Chardonnays, Rieslings and Seyval Blancs.The use of varietal names in Europe remains limited since many regions restrict the type of grape that can be grown.Italy is an exception, however, and you will find many Cabernets, Merlots, Nebbfolos, Sangioveses and Trebbianos to name but a few.Remember, as a general rule, the use of the grape name in North America usually indicates a better quality wine.Cheers! Drummondville's international food festival TOWNSHIPS WEEK—FRIDAY.FEBRUARY 21, 1986—3 • Restaurateurs present a whole world of fine cuisine By Laurel Sherrer DRUMMONDVILLE — Let’s face it.Most of us don’t eat to live ; we live to eat.On the one hand, this can be seen as a weakness.But on the other, food — how it’s prepared, served and appreciated — can be seen as a vital element in the cultural identity of any group of people.It’s in this light that restaurateurs in Drummondville and area are presenting their third annual Festival international de la cuisine traditionelle.Over the next three weekends, 20 restaurants will each present menus typical of a different country, and attempt to create an atmosphere that will make their guests feel like they are travelling to a foreign land.La muraille de Chine, for example, will become Madascar for the next three weeks.The island-state, separated from Africa by the straight of Mozambique, is a hospitable country where the food is simple, but highly spiced, says restaurant owner Martial Kwan, a Madascar native.TYPICALLY AFRICAN “It’s a typically African cuisine,” he said.“We say you have to eat hot things to combat the hot climate.” The basic ingredients of much of the food are rice or manioc, a tropical plant with an edible starchy root.Chefs and waiters at La muraille de Chine will dress in the cool cotton robes and wide-brimmed straw hats typical of Madascar throughout the festival, and work of Madascan artisans will be on display.Many of the restaurants have chosen a nationality other than their regular specialty for the festival.The Manoir Drummondville normally serves French and Canadian dishes, but for the festival takes on the guise of Brazil.Chef Jocelyn Harvé undertook the task of mastering Brazilian cuisine by consulting with a native Brazilian.It was quite a change cooking with such ingredients as corn, bananas and coconut, he said.The Auberge Universel, which normally serves a variety of international foods, is offering a Hawaiian buffet during the three-week festival, largely consisting of fresh tropical fruit.Other countries represented are: Germany, England, Belgium, Chile, China, Denmark, France, Greece, Hungary, Italy, Jamaica, Japan, Morocco, Piedmont, Portugal, Russia and Switzerland.PERFECT TIMING President of the festival, André Bray, says the timing of the festival is perfect.“It’s the only thing happening in Quebec that has to do with food in the middle of winter,” he said.Visitors are expected from Sherbrooke, Joliette, Montreal and even Quebec City as a result of 50,000 brochures that have been sent out.People will combine their sampling of international cuisine with trips for other purposes, such at to visit Salon de livre occurring at the same time, or the Village Québécois d’Antan (a French-Canadian equivalent of Upper Canada Village).But many will come, as they did last year, he said, just for the food.The festival has received support from the city of Drummondville and the provincial Ministère de loisir, chasse et peche, but organizers are hoping next year it will stand on its own.Steps have already been taken for an even more ambitious advertising campaign for the 1987 festival, said Bray.Martiel Kwan.dressed the part.SPECIAL tuesday's afternoon °0 Wednesdays evening S9 CO - J * Doug s father has been sentenced to death in a foreign country.for the crime of being an American.Everybody's telling Doug and Colonel Chappy Sinclair to sit tight and wait.¦ But they've borrowed' a pair of F-16s.For them, waiting time \smé&mÉÊÈM .vr DOLBY STTOP"! The 20 restaurateurs taking part in the festival had samples laid out for their sponsors and the media at the official opening Wednesday night.CInema CAPITOL 565-0111 59 KING est Sherbrooke 986 In Star Pictures Inc AH Rights Reserved v ,j T3 Running Times Nights 6:45-9:00 Sun.& Tues.1:30-6:45-9:00 4—TOWNSHIPS WEEK—FRIDAY, FEBRUARY 21, 1986 John Tanner detective series is well worth looking up Beyond Blame, by Stephen Green leaf (VILLARD-RANDOM HOUSE): $22.50, 290 pp When a mystery writer has been touted by The New York Times Book Review, and The New Yorker as an inheritor of the tradition of Dashiell Hammett and Raymond Chandler, he carries a heavy burden to produce a certain type of tale with all of the kinds of atmosphere and sociological probing that made those two American originals so popular.Stephen Greenleaf has written four previous novels which feature his ex-lawyer private eye John Marshall Tanner, and if they are anything like Beyond Blame they are well worth the reader taking the time to look them up in some gigantic paperback emporium that caters to booklovers.Greenleaf places his story in the Hammett territory of San Francisco, with ventures into the industrial backwaters of Oakland, and into the hippie hangover that persists along Telegraph Avenue in the student residential area of Berkeley.Twenty years after the protests that made Haight-Ashbury and the Frisco scene a large part of the sixties’ mystique, detective John Marshall Tanner gets himself embroiled in what could be called a court-procedural novel — a legalistic mirror to the popular police pro-cedurals of Wambaugh and McBain.A successful criminal lawyer has been arrested for the brutal slaying of his wife, a social worker, and their teen-age daughter is also a prime suspect.The killing is a kinky, ritualistic savagery, with Manson-like messages in blood throughout the crime scene and with particularly gruesome cruelties having been inflicted on the corpse.As Tanner begins his investigation he learns that the suspect, Law'rence Usser, is a brilliant law professor whose expertise is criminal defenses based on insanity, and that the parents of the dead woman, the Renzel family, suspect that their daughter has been murdered by her philandering husband.To complicate things, Usser’s daughter Lisa has taken to the Kaleidoscope Qw mr'LJ a on i /micxs & A t A N C E Of POWER BEYOND BLAME TkRewlÉiMHltatrljsKq STEI ’HEN By RICHARD LONEY parks of Berkeley as a typical drug waif, living with and doing the bidding of one Robert Nifton, known to the street folk as “the Maniac”, who was ironically defended by Lawrence Usser and released on an insanity defense after his killing of a young girl with whom he became obsessively infatuated.Author Greenleaf, who practised law himself for five years, is wise in the ways of the courts, and part of this novel’s created world is the manner in which he takes the reader behind the scenes of the courtroom dramas in the same way that a good cop thriller transcribes the workaday routine of the blues-hirts.Along the way Beyond Blame takes the reader tripping into the weird recesses of teenage streetlife, into some of the Freudian intricacies of modern psychiatry, and into the academic jealousies of a major American laws-chool, as Tanner stalks the killer of beautiful, dedicated social worker Dianne Renzel whose good Samaritan services were extended to the unfortunate wretches on the bottom of the Berkeley social ladder.A good mystery can succeed or fail merely on the strength of its author’s handling of dialogue and scenes between his detective and the usual round of interview subjects.In this case, Stephen Greenleaf scores quite impressively in being able to mix teenage drug dialogue and legalese with Tanner’s believable demeanor in conducting his case.John Marshall Tanner is the kind of serial detective series that will continue to pick up momentum as more and more readers become exposed to the hardworking, smooth-talking creation of Oregon writer Stephen Greenleaf.RECORD REVIEWS ELO BALANCE OF POWER (COLUMBIA) So what has Beatlephile Jeff Lynne been up to with Electric Light Orchestra for the past three years since ELO’s last studio album?Oh, just more of the same — tunesmithing some incredibly facile but effective pop bits of music that seem to fit right into the times, that’s all.This twelfth studio album from a band that has had 18 top-40 fits ringing up sales of over 15 million records surely lives up to the expectations of ELO’s legions of fans.Lynne’s writing, Bev Sevan’s drumming, and Richard Tandy’s keyboards and subtle use of synths remain fresh sounding, with the only discernible difference to a keen-eared fan being the gradual disappearance of the electric cellos and violins, which have been replaced by more of Tandy’s sequence programming and synthesizer leads — why, on “Secret Lives”, a mid-tempo rocker, Tandy’s synth fills in what would have been a guitar solo on earlier ELO albums.For those whose criteria for acceptance of a band runs to melody lines being solidly intact, Jeff Lynne’s Beatle-ish taste will not be found lacking on BALANCE OF POWER.The harmonies are so crisp on this album that some listeners may find that the production has been so impeccably perfected that none of those rough edges the Beatles used to leave in are allowed to peek through.On the current single release “Calling America”, for instance, Lynne’s ear drops in a thudding, pulsing bottom-end on a song that boasts some Beach Boys-sounding dit-da-did-ah’s and a lot of high harmony patterns.The ballad side of ELO is sparingly demonstrated on the cloyingly beautiful tune “Endless Lies”, which alternates between soft, melodic lines and some carousel-like fills from Tandy’s keyboards.“Getting to the Point” is another song that features the softer side of ELO, with Lynne’s poignant lead vocals a nagging reminder of what John Lennon sounded like on earlier Beatle ballads.For the most part, it’s ELO in an up-tempo frame of mind on this album, with Jeff Lynne’s writing reflecting the trend toward Euro-pop notation on songs such as “Heaven Only Knows” or “Secret Lies”.Moving with the times on the in-dispensible video side of today’s demanding market, ELO employed John Beug, fresh from producing the animation for A-ha’s video “Take On Me”, and the highly visual successes of John Fogerty’s “Centerfield”, and James Brown's “Living In America”.Beug’s eye for narration translated onto the video screen should ensure that “Calling America” is greeted with more than a modicum of accep- tance by vid kids.But consistency has always been a feature of this long-lived band, and there would be no way that a musician of the stature of Jeff Lynne would throw together an album that didn’t reflect the changing times.What the Thompson Twins, Mr.Mister and Wham are doing today, Lynne and ELO were doing away back in the serene seventies, only they did it with a use of every single vocal track of the 32 or so at their disposal.With that figure more than doubled today, BALANCE OF POWER is a good example of what a firm believer in the Beatle-band configuration can do with current technology.ELO’s string of marketplace conquests should continue unabated with this technologically and musically hip album.Marti Jones UNSOPHISTICATED TIME (A&M) Devotees of the murky, enigmatic, but decidedly electrifying young Southern band known as R.E.M.will be pleased to know that the producer of that group has recently taken on a fresh talent in the person of Marti Jones, an Akron, Ohio native who played with that town’s claim to musical fame, a four-piece band known as Color Me Gone.The blonde, pert-looking Ms.Jones is a visual reminder of a younger Joni Mitchell, but the kinds of sounds that R.E.M.’s producer Don Dixon has coaxed out of her at Reflection, the Charlotte, North Carolina studio used to record the legendary MUR-MER and RECKONING albums, are closer to new-wave than folkie laments.To hear Jones tell it, the making of this record was quite an exhilarating experience — “If any of the songs started sounding too normal, we’d do something to send it a bit off centre — like the string quartet, or the trombone solo at the end of What Is Real’”.That’s not a bad critical commentary on the songs on this record; they are just a shade eccentric, and as such have a biting edge to them.“Lonely Is (As Lonely Does)”, with its cello filler has a bit of the Marianne Faithful launcher “As Tears Go By” to it, but most of the tracks have a little something original about them.On one it’s Chip Garrett playing something called a Zorch Tube Defo-bulator, or the aforementioned string quartet that adds a chamber orchestra dimension to the acoustic guitars that predominate on “Show and Tell”.Don Dixon plays almost everything else on the album when Marti Jones isn't playing her own acoustic guitar and singing with the mid-American lisp that makes the vocals on UNSOPHISTICATED TIME so delightfully interesting.No mention of a video on any of the promo lit on Marti Jones, so it just may be that this album has to get out there and fight it out on musical merits alone.All it will take for her to succeed will be that this record gets some FM airplay; Jones’s deft phrasing and the intelligently composed songs here should do the rest. Richard Loney keynote speaker in ’87 TOWNSHIPS WEEK—FRIDAY, FEBRUARY 21.198&-5 Charles Dickens Fellowship alive and well in Toronto Amid the shrinking of societies dedicated to the éreservation of respect for the enduring works of | Charles Dickens, the Toronto chapter of the Dickens Fellowship manages to put up a stout show of solidarity each year with a commemorative Birthday Luncheon.Dickens Fellowships, once found in almost every major Canadian city, have now been reduced to three in number — Vancouver, Victoria and Toronto.Montreal, once a lively repository of Dicken-sians, has suffered the fate shared by other centres such as Winnipeg, in seeing their devoted Fellowships dwindle away to nothing — the victims of television, apathy, or who can say what other factors?The Cabbagetown Dickensians, on the other hand, are a vital and animated group, who have just celebrated the 174th anniversary of the birth of Charles John Huffam Dickens with their annual luncheon, held this year at the Royal York Hotel’s stately Ontario Room.In this year of Boz, with 1986 marking the 150th anniversary of the appearance of Sketches By Boz andPickwick Papers, the two apprentice works which marked the arrival of Dickens on the London literary scene, the Toronto Fellowship marked its 81st year with the well-attended luncheon on Saturday, Feb.8, only one day after the actual birthday of the novelist.ILLUSTRATED LECTURE Mrs.A.D.White, who has been a Dickensian for 64 years, having been given a fellowship membership “at a very young age” as a birthday present, presided over the luncheon meeting, which was a prelude to some very entertaining musical selections and an illustrated lecture.Grace and Elizabeth Kim performed violin and piano pieces — a Listz Hungarian Rhapsody, Paganini’s “Cantabile” and “Introduction and Tarentella” by Sarasate — which were warmly applauded by the audience.The keynote address by Dr.Bruce Lundgren, a Dickens scholar from the University of Western Ontario, was delivered in Dickensian garb — top hat, morning coat, reading glasses and cane — with an illustrated slide show which treated of Dickens’ created worlds in a lecture entitled “Magic Lan- tern Theatre — A World Projected”.With reference to the panorama of Dickens characters, the landscape of his novels, and a quick sweep through the range of the British novelist’s major works from Pickwick through Our Mutual Friend, Dr.Lundgren delighted the gathered devotees of the writer with his multi-media Victorian entertainment.MAKES DONATIONS The Toronto Dickens Fellowship continues to make donations of funds to the Sick Children’s Hospital and is presently in the process of electing officers for the 1986 year.According to one of the T.D.F.’s most energetic and engaging members, Miss Henrietta Johnson, plans are afoot for some members to attend the annual Dickens pilgrimage to be held in England at Southend-on-Sea in May — the annual worldwide conference — and the Interbranch Conference in Philadelphia which will convene in July of this summer.It is to be hoped that the Dickensian fervor will persist at least one more year when the keynote spea- ker for February 1987 is scheduled to be a Dickensian from the unlikely locale of Lennoxville, Quebec.The Sherbrooke Record’s book review editor, Richard Loney.who teaches Dickens and other novelists at Champlain College, has been engaged to provide a perspective on the British novelist from the hinterlands of La Belle Province.Story-teller Lenny Cabral Fanciful tales for children sneak in a bit of instuction By Merritt Clifton COWANSVILLE — Story-teller Lenny Cabral was back in Brome-Missisquoi this week, playing to four times the audience he enjoyed a year ago.A professional story-teller for over a decade, Cabral grabs short attention spans first with his striking appearance — dreadlocks halfway down his back, a bright bandana, dressed like a Caribbean or North African sailor.He says nothing, just grins as the kids take him in.He’s like nothing they’ve ever seen.And he’s not just a guy in unusual costume.His clothing is obviously working clothing, an outfit he’s comfortable with.The yarns begin before whispers rise.At Cowansville, Cabral began with two stories of West African origin, about Ananzi, the original spider.Cabral illustrates his fanciful account of how spiders got eight legs and thin waists with a series of gestures that breaks loose laughter, even from nervous adults who haven’t caught his act before.INVOLVES AUDIENCE As the audience relaxes, Cabral starts involving them, sneaking in a bit of instruction around the edges.Ananzi wants to corner the market on common sense, so Cabral asks for definitions of common sense.“Look both ways when you cross the street,” and “don’t get into cars with stran- gers,” kids tell him.He nods, giving other examples.He never tells a child he or she is wrong.Instead, he finds the connection between wrong answers and right ones — often by means of an impromptu story.He gains the audience’s confidence, leading them into more active participation.A stretching session, to prevent restlessness.Sound effects.And finally, the children actually help invent stories, as Cabral describes some of the history of story-telling.Stories usually come about to explain something, he points out.They’re a combination of news, history, and entertainment.And they’re always changing.Entertainment shorts BOMBAY (AP) — India has banned the U S.box-office hit Rambo because of what the movie’s anti-Soviet and anti-Vietnamese content, an official said Wednesday.“The film was seen last week by the examination committee of the Censor Board and banned outright,” Anna Dani, regional officer of the Censor Board, said.“It could lead to straining of friendly relations with a foreign state,” Dani said.India has close ties with the Soviet Union, its major arms supplier, and is one of the few major non-Communist countries that recognizes Vietnam.The film is set in Vietnam and shows the larger-than-life exploits ofSylvester Stallone on a mission to rescue missing American prisoners of war.NEW ORLEANS (AP) — Louis Keppard, a pioneering jazz guitarist who hired the legendary trumpeter Joe (King) Oliver, has died at a hospital here at age 98.Keppard, who died Monday, began his six-decade- career in the bars and brothels of Storyville, the city’s notorious turn-of-the-century red-light district.Keppard said in a 1972 interview when one of his bands needed a cor-netist, someone suggested a butler named Joe Oliver, who became famous as King Oliver, the bandleader who was Louis Armstrong’s mentor.SAN JOSE, Calif.(AP) — Daredevil Evel Knievel, who traded in his motorcycles for the contemplative world of art, has been commissioned to create a series of paintings on Silicon Valley, past and present.Developers Kim Small and Ray Collishaw say they’re not sure what they’ll do with the works on the hub of the computer industry in the United States.“We thought maybe we could tie in with the expansion of the museum or maybe with the rejuvenation of the new downtown,” Small said.“We even conceived of putting on a special one-man show, with prints available for sale.” Cabral has been collecting stories all his life.Of mixed Portuguese, Creole and Cape Verdean background, he grew up in Providence, Rhode Island —which gave him simultaneous exposure to almost every major ethnic culture in America.He learned songs in a dozen different languages, and also studied classical acting.He finally put it all together 11 years ago, as a desperation measure while working at a day-care centre.He discovered that the secret to keeping a young audience interested is maintaining eye-contact and a sense of discovery.Story-telling, from memory and imagination, al- lows him to maintain eye-contact, whereas reading requires frequently looking away, at the text.Last year Cabral introduced the students of Sutton and Mansonville elementary schools to traditional story-telling.He went over so well that this year four other schools requested him — Heroes Memorial in Cowansville, Parkview Elementary in Granby, and Butler Elementary in Bedford, along with Enos-burg High School just across the line in Vermont.In addition, Cabral conducted a story-telling workshop for teachers Monday night at Massey-Vanier Regional High School.IIÏITIIII11I1XXI FRIDAY AND SATURDAY DURING THE MONTH OF FEBRUARY Le Monde "TOP HIT" & "RETRO" MUSIC 1 259 Main St.W.MAGOG - 843-3363 mil in TEQUILLA CHAMPAGNE GIFTS (MEN & WOMEN) iiiiiin 6—TOWNSHIPS WEEK—FRIDAY, FEBRUARY 21, 1986 The only thing to do to save the nation is to lie Who’s who By TADEUSZ LETARTE It’s about time Canadians started to lie.Not to each other, heaven forbid, nor about the impor-tant things in life.What we have j to do is start fibbing to the poll- | sters and the politicians! I came to this conclusion earlier in the week when I found myself reading ‘the latest poll’ on the political popularity of Canada’s various leaders.As usual, 46 per cent of the population was predicted as being in favor of leader X while another 39 per cent favored Y with 14 per cent backing Z (the extra percentage point consisted of those who either wouldn’t answer or told the pollster what he could do with his survey).The reader was also advised that the poll was accurate within 4 percentage points either way 19 times out of 20.Looking closely at this, the possiblility exists, therefore, that leader X, who started out with a healthy 7 point lead, could actually be one per cent behind leader Y in popularity with Y having 43 per cent to X's 41 per cent.And if this happened to be the one time out of 20 that the pollsters couldn’t account for, leader Z could conceivably be on a par with the other two.The point of the matter is this.Bafflegab aside, the race was probably too close to tell and yet the headline read “X takes commading lead in latest popularity poll”.Every day all over the nation this scene is repeated as newspapers, politicians, economists, fast food merchandisers and pressure groups of all sorts conduct poll after poll.A veritable army of statistic-mad munchkins knocks on doors, rings phones and corners shoppers in a never ending attempt to find out what the public is thinking.The Greggs and the Gallops, computer terminals whirring, are willing, for a fee, to predict who will win the next election, what policies they will have to espouse and what lies they will have to tell.At the drop of a megabite they can produce numbers to back up everything from the introduction of a McNugget to the removal of a tax incentive.All that remains is for the company or government in question to tailor its program to meet the demand.The only problem with all this is that allows politicians, businessmen and the like to stop what little thinking they normally do.What happens then is a Brian Baloney whose answer to the nation’s problems is to try to ensure that everyone likes him.Unlike his predecessor, who was often disliked and occasionaly hated but who led the nation in a definite direction, Mila’s husband finds himself floating around in a sea of indecision looking for a policy that will offend no one while his crew cuts holes in the hull and takes turns shooting each other in the foot.If you still don’t get the point, think about our American cousins.Poll-taking and mass marketing have taken an even more serious toll south of the border.Here, a successful leader must appeal to the middle class, the upper class, blacks, hispa-nics, Mid-western farmers, Eastern ‘liberals’, Bible-belt Baptists and save the sequoia environmentalists.The resultant leader, therefore, is one of two types — a man of no discernible principles à la Gerald ‘Blockhead’ Ford who can say anything to anyone and believe himself, or a man with deep principles who is a skilfull and compulsive liar such as Tricky Dickey Nixon.To prove my argument, I give you Ronald Reagan whose “Ah shucks” attitude towards politics and his defence of the “American way of life” have proven the most successful piece of electioneering theatre in the history of the nation despite the fact that Reagan’s simple, down-to-earth facade covers an even simpler reality.No, the only thing to do if we are to save the nation is lie.Force the politicians to explain their political stand and not demand to know ours.Make the economists tell us their theories instead of expecting us to offer ours.Don’t tell anyone who your favorite leader is until it's time to vote.Don’t take part in the Pepsi Challenge.Don’t try Anacin for three months.And never, never call a talk show.J®IL The gift for all seasons.the gift of life Be a RED CROSS Blood Donor CBC to show women’s prison drama By Bill Anderson Take it as suspense, allegory or social commentary — Turning to Stone works on every level.This made-for-TV movie by producer John Kastner is a kind of Canadian version of the film Midnight Express — traumatizing viewers with the horrors of prison life as it follows a middle-class woman convicted of drug smuggling.Kastner has made his reputation in television by tackling difficult subjects in straightforward fashion, and he now is completing work on the last of a three-part documentary on Canadian prisons.But the staring eye of the documentary camera could not accommodate all the aspects of life in prison.So Kastner created the drama Turning to Stone, due for broadcast Feb.25 on CBC.FEAR TO TELL “The stories in this movie are those the inmates would never dare tell me for the record,” Kastner says.‘‘They feared a violent reaction from the other inmates.“But privately, they painted a horrifying picture of what can happen when the guards aren't looking.Even in well-run prisons, inmates sometimes literally get away with murder because of their code of silence.” Turning to Stone begins at Toronto’s international airport, where Allison Campbell, played by Nicky Gaudagni, is returning from a vacation in Mexico.She looks like any other sun-tanned tourist, but her distracted behavior tips authorities off and they soon find that her souvenirs are packed with cocaine.For her fling with crime, Campbell is sentenced to seven years at the federal Prison for Women in Kingston, Ont., which is re-created in a remarkably convincing set.Campbell tries to remain aloof, but homosexual advances and gang ri-valries soon threaten to overwhelm her.CAN’T MAKE IT “I don’t think I can make it,” she tells her father during his first visit.“Why?” her father asks."What have they done to you?” “No, they haven’t done anything to me physically,” she says.“But they talk, Dad.“They talk about cutting people and doing people like it was nothing.” Allison is befriended by Dunk, a career criminal and lesbian who offers to protect her, with no sexual conditions attached, from Lena.Lena — played by Shirley Douglas, daughter of former NDP leader Tommy Douglas and ex-wife of actor Donald Sutherland — operates the dominant gang in the prison, and Allison is inclined to accept the proposed arrangement.FACES KNIFE But Dunk cannot control her sexual urges or her jealous girlfriend, a borderline psychotic na- med Sharon who eventually confronts Allison with a knife.Lena’s gang comes to the rescue — placing Allison in Lena's debt and drawing her into tangled obligations that blur the line between right and wrong.The drama, at the level of allegory, is about making choices in the real world — and one must wonder about the choice of Feb.25 as broadcast date.Turning to Stone will appear on the same night as the Grammy awards for American popular music, a program that traditionally draws a large audience in Canada.CBC is taking a chance.While the Grammy awards are brim ming with show biz goo, Turning to Stone will be overflowing with rage and despair.Besides profanity, the show contains a particularly grisly suicide scene, a cowardly gang beating and a rape.These incidents reinforce the message of Midnight Express — that one should avoid imprisonment at all costs — but their setting in Canada brings the barbarity of prison closer to home.In Kastner’s world, people’s hearts turn to stone.And when they are released, they join our world.Help your Heart Fund Help your Heart tt**»*®’ At the purchase of your Toyota Pick-Up or your Van from us, we will make you profit from our reduced interest rate of 9% This rate is available in February 1986 only and the financing cannot be for more than 48 months.m j$ps Commercial Van 4X4 Xtra-Cab Sport SR5 fmVm JTovqta nfr j 4WD SR5 Long Bed .•ï1 ¦,?: Æ / ltELAI$ oyoT inc 2059 King West, Sherbrooke (819) 563-6622 Authorized Toyota Dealer TOWNSHIPS WEEK—FRIDAY.FEBRUARY 21.1986-7 $4,000 salmon could still be swimming around out there In 1958, Euclide Langlois, who was then the Dow Brewery representative for the Magog area, started a novel fishing idea in Lake Memphrémagog.He decided to tag a salmon, release it in the lake and whoever caught it would receive $1,000.I checked with Statistics Canada and they advised me that with inflation the amount would be equivalent to about $4,000 in 1985.A scheme like this was something really out of the ordinary.It attracted a lot of attention and got a lot of publicity — we just have to read the newspapers of the time to realize how much.There was even a television interview broadcast from Burlington with Mr.Langlois accompanied by Yves La-plante, president of the Memphre-magog Fish and Game Club, and Louis Rock Séguin, a biologist from the Baldwin’s Mills fish hatchery.The following is an excerp taken from Le Progrès of June 18, 1958: “Channel 3 (WCAX-TV) in Burlington broadcast between innings of a local baseball game, an interview with Messrs Langlois, Laplante and Séguin hosted by the popular sports commentator, Michel Nor-mandin.We are certain that at least 150,000 viewers witnessed Mr.Langlois’ explanation of the conditions and the possibility offered to fishermen to catch the famous “Dow Treasure Fish”.HELPED RECRUITING There was a lot of publicity about the scheme.Everyone was talking about it.First of all, to be eligible Bubbles By JACQUES BOISVERT of the Société Historique du Lac Memphrémagog Inc.for the $1,000.award it was necessary to be a member of the Mem-phremagog Fish and Game Club.(This helped a great deal in recruiting new members).The salmon was brought by special transport from Tadoussac to the fish hatchery at Baldwin’s mills to be tagged.The following was taken from La Tribune of June 30, 1958: “The fish is first anesthetised in a chemical solution prepared for the purpose.When it is anesthetised in this manner, the fish will not feel the needle which is inserted under its dorsal fin.A metal tag is attached to the fin hearing a serial number.The tag on this salmon will bear the number 50,000., it will then be transported by a special truck to Lake Memphremagog where it will be released.” We now know from photographs taken at the time and from people still living who witnessed the event that the fish was released in the lake near Drummond Point.It was released from Rod Ethier’s boat named “Johnreg” which stood for the name of his first son John, who died at the age of five, “R” for Rodolphe “E” for Edith, his wife, and “G” for his son Gilmore.NOT CAUGHT Members of the Fish and Game Club could catch the fish anytime between July 1st and August 30th 1958.The contest would terminate on this date.The fish was not caught in 1958 so Mr.Langois renewed his offer in 1959.The offer was published in “Le Progrès” of June 10th 1959.Mr.Langlois died the following year on the Feb.9, 1960.Euclide Langois was a person with real initiative.He built the Four Corners Hotel from what was the O’Malley farm house and the Château du Lac Hotel from the Dr.G.A.Bowen residence.He was also one of the founders of the Mount Orford Ski Resort and one of the foremost Dow Brewery agents in the region.He took and active part in many aspects of the development of our area.His first wife was Bertha Doni-gan, a cousin of Ena & Mildred who are still living in Magog.His children are, daughters: Geraldine Lafrance, Madeleine Audette, Pauline Fortin; and sons: Claude, an engineer; Leonard, a pediatrician and Maurice, a specialist in internal medecine.I often wonder if I should catch the salmon during one of my dives if the Langlois estate would still pay me what Euclide was offering in 1958 and 1959.Anyway, I am keeping and eye open for a 30-year-old salmon with a tag attached to his dorsal fin bearing the number 50,000.PHOTO/LAKE MEMPHREMAGOG H1STORICAI.SOCIETY ARCHIVES.COURTESY OH ROMEO LANGLOIS Langlois is shown holding the flag the day the Golden Fish was put into Lake Memphremagog.Canadian record company bets on staying power of reggae By Michael Lawson Although its influences are still being felt in contemporary music, hard-core reggae never fully realized its anticipated potential as a universally popular art form following the death in 1981 of its best-known exponent, Bob Marley.But Attic Records, a major Canadian independent, is convinced a demand exists and it has entered into a distribution agreement with RAS Records, a small but aggressive Washington-based firm devoted exclusively to the Jamaican sound.“With RAS we have a respected label, one that’s regarded as the top emerging reggae label in the world,’’ says Lindsay Gillespie, Attic vice-president of sales and marketing.Gillespie notes that a strong audience for RAS product exists not only among the transplanted West Indian community but also among virtually anyone who has vacationed in Jamaica and been caught up by the easy, rhythmic island music.But a void has been created, he says, by the musical diversifica- tion of the Island label, which had long been regarded as the prime purveyor of reggae.It was through Island that Marley achieved world renown and helped pave the way for other Jamaican artists internationally.DISC POPULAR Attic’s first involvement with RAS came via a “one-off” distribution agreement late last year when the Canadian independent marketed A Reggae Christmas, a disc whose unexpected success proved there was a viable market for such product.Original pressings “sold out everywhere,” Gillespie said.While Attic doesn’t expect to mine a lot of gold from any specialized ethnic music, “we don’t need to go gold for it to be a profitable venture,” Gillespie said, “Five thousand to 10,000 units is all it’ll take to turn a profit.” RAS Records — the name is an acronym for Real Authentic Sound — is a modest concern operating on a shoestring budget with only five full-time staffers.But in just over five years it has gained decided credibility within the industry — Billboard magazine has acknowledged its position as the leading reggae label.It was established by Gary Hi-melfarb, a former Washington radio DJ known to his audiences as Doctor Dread, following the popularity of his Sunday night Dread of the Night reggae program.Initially a distributor of other label recordings, RAS soon became involved in seeking out and producing its own stable of talent.“We want to work with a few artists we feel have an exceptional talent or message and promote them not just as reggae artists but as ‘world beat’ artists,” says RAS general manager Steve Cornwell.“This concept of a world beat takes away the negative connotation of reggae being only associated with dreadlocks Rastas with huge marijuana cigarettes handing from their mouths.” CITES INFLUENCE Like Attic’s Gillespie, Cornwell doesn't expect phenomenal results immediately, but predicts that re newed interest in reggae will come gradually.“It may not be the commercial success that everyone thought it would be in the ’70s now that there’s not a superstar alive like Bob Marley.but it’s there, just like jazz and bluegrass and folk — they’re all part of our pop culture and all contribute different strains to today’s music.” Citing the reggae influences in such popular British groups as UB40 and The Police, Cornwell adds that the world of advertising has even had a hand in establishing reggae on the North American consciousness; he lists commercials by AT and T, American Airlines and Budweiser beer, “You can’t tell me that those companies, all with fat Madison Avenue advertising accounts, are going to promote their product with a music that’s not successful.” Already released by Attic are RAS LPs by veteran Gregory Isaccs, hard-core artist Peter Broggs and popular DJ “rapper” Brigadier Jerry.Waiting in the wings for a possible March issue are albums by seasoned artists Black Uhuru and Freddy MacGregor.‘Anne’ success marred by legal wrangle TORONTO (CP) — Anne of Green Gables, the CBC’s highly acclaimed four-hour mini-series shown last December, has become the centre of a legal imbroglio in Ontario Supreme Court.The two-part, $3-million series — which was based on Lucy Maud Montgomery’s 1909 Canadian classic and starred Megan Follows, Colleen Dewhurst and Richard Farnsworth — was watched by more than five million Canadians.It was the most successful non-sports program ever aired by the CBC.“I’m really pleased it did so well, but it’s sad it had to end up mired in legal controversy,” said Marie Hoy, president of Los Angeles-based Cori and Orient Inc., which initiated the suit.“I’m sorry it had to happen in Canada.” The company claims Anne of Green Gables Productions Inc.and Sullivan Films Inc., formerly Huntingwood Films Ltd., both of Toronto, have not respected an agreement appointing Cori and Orient exclusive sales agent for Anne — except in Canada and the United States — for 10 years.Cori and Orient, an international distributor of movies and TV mini-series, claims the compa- nies, owned by Kevin Sullivan, co-writer and director of the TV feature, interfered in its contractual relations with a West German television network, TV 60.It wants the court to order Sullivan’s companies to respect the terms of the agreement, or award it $400,000 for breach of contract.It also seeks an extra $400,000 in damages because of the alleged contractual interference, or, alternatively, $400,000 for the work and expenses incurred during negotiations.Sullivan, in Los Angeles on business, could not be reached for comment Wednesday. 8—TOWNSHIPS WEEK—FRIDAY, FEBRUARY 21, 1986 WHAT’S ON Every so often some university, high school or program like Katimavik will bless us here at the Record with an unwitting apprentice, who’s sent to learn all about our business, but invariably gets to do a lot of the menial tasks the rest of us want a break from.This week Alexander Galt student Joanne Tracy cheerfully relieved me of the television section of What’s On, and I thank her for it.Now, about the Radio section.There’s really nothing to it when one has the handy-dandy CBC Radio Guide, but as we’re still having difficulties getting our subscription through, we’ll have to let it slide for awhile.Here’s hoping you have a terrific weekend! Music The Hut in Lennoxville is promising “non-stop music" this Saturday, with Weekend Express there for its last weekend.This week they’ll be joined by an Ottawa duo that goes by the name of Transit, featuring David (Festus) Gordon and Bill Conley.You can expect the music to start around 9 p.m.The Hall Brothers.Ted and Mick, are on at Calvin’s F.L.Hideaway in Lennoxville for two more weekends.You can tune in on them Friday and Saturday nights, and there’s no cover charge.Taking over from them March 7 and 8 is The Stephen Barry Blues Band.The country western sounds continue this week at Station 88 in South Stukely.The Backroad Band plays there tonight and Saturday starting about 9 p.m.More country western is featured at The Maples in Stans-tead with Moonshine, playing tonight and tomorrow night from 9:30 to 2:30.For country-rock, you can check out the Shady Crest in Ayer’s Cliff, where Station 4 provides the music for two more weekends, 9:30 to 2:30 Friday and Saturday, and 3:30 to 9:30 Sunday.Music in the country-rock mode is also featured this weekend at Hee Haw Country, a cozy little place on Main Street West in Magog.Whiteliner is on stage starting at 9:30 both tonight and Saturday night.For something more along the folk lines, you could try the Burning Log Bistro near Mansonville.Kim and John Glover will be playing there Saturday starting at 8 p.m.Friday, as usual, proprietor Jim Lawrence will take the spotlight.The Del Monty in Rock Island seems to range far and wide for good rock and roll, and this week they’ve got a band down (or is it up?) from Toronto.Mink was there last night, and they’ll be playing again tonight and tomorrow starting around 10.Chez René in Sherbrooke doesn't have live music, but they have a D J playing good dance tunes Fridays and Saturdays.Jeff Coates sings at the Golden Lion Pub in Lennoxville Monday, accompanying himself on acoustic guitar.He’ll start at 9 p.m.Again this weekend you can find Mike Goodsell with his electronic backup playing familiar commercial music at the Imperial Hotel in Magog.Mike has played keyboard with various bands in the region, but decided to strikeout on his own not too long ago, and has worked up quite a collection of popular tunes on his magical computerized system.It makes for really pleasant listening.You can hear Mike Friday and Saturday nights from 10 until 2 and Sunday from 7 to midnight right through to the end of March.Six professional musicians from the Sherbrooke area have prepared a concert of chamber music to be presented tonight at 8:30 in the Centennial Theatre on the Bishop’s - Soloists Roxane de Lafontaine (violin) and Nathalie Caron (soprano) join the Sherbrooke Youth Orchestra in its second concert of the season.That’s this Sunday at 8 p.m.in the Salle Maurice O'Bready on the University of Sherbrooke campus.See Music column.By Laurel Sherrer and Joanne Tracy Champlain campus.The ensemble, consisting of France Dupuis on piano, Annie Pierard-Ledoux on violin, Danielle Dion on viola, Zofia Wierzbicka on cello, Claude Proulx on double bass and Paul Dansereau on clarinet, have been working together for about a year, and hope to draw their audience into the friendly and intimate atmosphere that characterizes chamber music.Their program aims to please every taste, with Mozart’s Trio in E-flat, K.498 for clarinet, viola and piano, Fauré's Piano Quartet in C minor, Op.15 and Schubert’s delightful Trout quintet.Tickets are only $3, $2 for students and seiiiors, and you can call the Bishop’s Department of Music at (819)569-9551, ext.383, or the box office at (819)563-4996 for more information.The Sherbrooke Youth Orchestra is presenting its second concert of the season this Sunday at 8 p.m.at the Salle Maurice O’Bready on the University of Sherbrooke campus.If you missed them before Christmas, now is your chance to hear what the budding musical talents of the Sherbrooke area can do.This time they are joined by the Orchestre Montérégien de Beloeil and soloists Roxane de Lafontaine (violin) and Nathalie Caron (soprano) in a programme that features works by Bach, Bizet, Mendelssohn, Mozart, Lan-ber, Haydn, and Offenbach.Jacques Clément conducts.Exhibitions/Events Lately, in the arts world, there’s been a lot of talk about making art accessible to more people — people who may normally never consider going out of their way to visit an art gallery.Some businesses and organizations have been doing more than just talk about it, and I’m impressed.I went to the opening of an art show last week in Granby, where this theory has been put into practice.For about a year now, the foyer of the provincial government building in Granby has regularly been transformed into an art gallery, with local artists showing their work for a week or two at a time.With the provincial court, and offices of Communications Quebec and other government departments housed there, a great number can’t help but pass through that foyer every day.They don’t have to stop and look at the paintings or other art works, but they have the opportunity, and I’m sure plenty of people find themselves lingering a little longer than they intended on their way in or out.About 20 recent watercolor and gouache paintings by Sutton artist Bernard Morisset are now on display there.Moris-set made a career out of interior design, but returned to his earlier occupation of painting several years ago.His paintings are generally abstract, rendered in bold strokes of bright colors, exhibiting an exhuberance that Morisset aptly describes as joie de vivre.This is the last day of his show, so if you have a chance, drop by before 4:30.Starting Monday, at the same location, there will be an exhibition of oil paintings by Richard Nevin of West Brome.Nevin is originally from Poland, and made his living as an architect from 1949 to 1973.Several years later he studied painting with Y.Gaucher, G.Roach, and H.Chaky, and now paints principally forests, lakes, and rivers of our region, as well as old houses.The same idea of making art accessible to people has recently been put into practice by the Caisse Populaire St-Jean-de-Brebeuf at the corner of King and Farwell in Sherbrooke, near the King West shopping centre.The Caisse will have a collection of watercolors by Joyce Schweitzer- Cochrane on display until the end of the month — and that’s only a week away.Contrasts:Greece/Quebec can be seen during banking hours — 10 to 3, except for Thursday when it’s open ’til 8 and Friday when it’s open ’til 6.The Caisse Populaire de Sherbrooke-Est at the corner of King and Bowen established the same practice some time ago, and their exhibition for this month is Affiches Polonaises, a collection of posters by Polish artists expressing their people’s desire for liberty and sovereignty.Most of the works are on sale, and the profits will go to the fund for the construction of the Jean-Paul II College of the Catholic University of Lublin in Poland.This Caisse is open 10 to 3, except for Wednesday when it’s open until 5:45 and Thursday when it’s open ’til 8 p.m.We’ve also got plenty to choose from for those who don’t mind making an excursion solely for the purpose of an art show.For something new and sometimes startling, the Galerie Horace at 906 King West in Sherbrooke is always a good bet.The larger of the two galleries there is occupied by a series by Hull artist Arnaud Gosselin.These are large, oddly-shaped, unframed canvases that combine photographic and collage techniques with painting, in order — according to art historian Michelyne Caouette — to question the practice of the painter.It’s a thought-provoker.So is the series in the smaller gallery, entitled Traces fragiles/ Pour attraper les nuages.Using paint, cardboard, plastic, chicken-wire, umbrellas and other objects, Michel Gaboury takes a look at the practice of the photographer — trapping, framing and making something permanent out of what is amorphous and ever-changing (symbolized by clouds, one would assume).Both of these exhibits can be seen from Wednesday to Friday, noon to 5 p.m.and on weekends from 1 to 5 p.m.until next Friday, Feb.28.There’s a little bit of everything in an exhibit now on at the Bishop's University-Champlain College Art Gallery in the Marjorie Donald building on campus.This is a faculty exhibition featuring instructors from the two institutions' fine arts departments.Ken Madokoro has ceramics on display : David Sorensen, paintings; Denis Palmer, watercolors; Nicole Benoit, photographs; and Jim Benson, relief sculptures.The gallery isopen Monday to Friday 11a.m.to3 p.m.and today is the last day for this exhibition.All this month and next, the Sherbrooke Museum of Fine Arts has an exhibition of recent acquisitions on display during its regular hours of 1 to5p.m., Sunday through Friday.These include works by Arthur Villeneuve, Adrien Hebert, Marius Dubois, Mario Mérola and Georges St-Pierre among others.The museum is at 86 Wellington N.New displays take over the central hall, the art gallery and the foyer of the Salle Maurice O’Bready, all located in the University of Sherbrooke’s Cultural Centre, this weekend.In the central hall or Grand Hall, a vernissage will be held tonight at 8 to open an exhibition on loan from the Ministry of Cultural Communities and Immigration entitled Tout Fart du monde 1985.This show is made up of 23 out of 56 works purchased by the ministry last year as part of a contest to choose art representing cultural communities that would then be circulated to allow the population as a whole to see and appreciate it.The exhibition is in the art gallery, connected to the central hall.Also presented on the same occasion are collections by | '¦v" -sgÇFx» mm- ’ ‘ | •/’ Starting Monday, at the provincial government building in Granby, there will be an exhibition of oil paintings by Richard Nevin of West Brome.See Exhibitions!Events column. TOWNSHIPS WEEK—FRIDAY, FEBRUARY 21, 1986- 9 * MEli * Ilf;-* ^ON PltOIJLX ; Two young Sherbrooke artists, Sylvie Couture and Yvon Proulx, share the central hall of the University of Sherbrooke’s Cultural Centre starting with a vernissage tonight at 8.See Exhibitions!Events column.Next Tuesday at 8 p.m.English Quebec writer Joyce Marshall will give a fiction reading in the student lounge of the Marjorie Donald Building at Bishop's University (take the stairs from the Centennial Theatre lobby).Marshall is the author of two novels, including Presently Tomorrow, set in an English enclave in southwestern Quebec.Her short stories, seven of which were collected in A Private Place, deal with her childhood as an English Quebecer, among other things.You might also like to stop in at the Sherbrooke Municipal Library before next Friday.There’s an exhibit on there now which consists of the literary works of the winners of a creative writing contest initiated last year by the Commissioner of Official Languages, on the occasion of International Youth Year.Seven of the 20 winners, all between the ages of 15 and 20, were from Quebec.Movies Things are looking up in the local movie theatres, with a couple of new movies that sound promising.Plenty, with Meryl Streep, starts at the Cinémas Carrefour tonight.I don’t remember the story-line of this one off-hand, but with Meryl Streep how can it lose?You can see this one every evening at 6:50 and 9:10, and on Sunday at 1:45 and 4:10 as well.I’ve been waiting for Murphey’s Romance to appear locally, and now it’s here, at the Merrill’s Showplace Cinemas in Newport, Vt, to be exact.This is a “low-key, feel good romantic comedy for grown-ups”, according to David An-sen of Newsweek magazine, in which James Garner plays a small town widower who woos a much younger woman played by Sally Field who’s having trouble getting out of a bad marriage.This plays every evening at 7:10 and 9:15 and at 2:05 today, Saturday and Sunday as well.Also at Merrill's you can see Youngblood nightly at 7 and 9:20, and today through Sunday at 1:55 as well.Rob Lowe stars as a young farm boy who has a chance at playing for the National Hockey League.Critics I have heard commenting on this so far have said it portrays the world of hockey quite realistically.Apparently Lowe had never been on skates before he started working on this, but with plenty of coaching from former hockey pro Eric Nesterenko, he pulls it off pretty well.A special matinee for the kids, at 1:45 today through Sunday at Merrill’s, is Walt Disney’s classic 101 Dalmatiens.Finally, Iron Eagle, starring Lou Gossett Jr., is also showing at Merrill’s, nightly at 7:15 and 9:25.Apparently some guy has been arbitrarily sentenced to death in a foreign country and his son and a friend, Rambo-style, decide to WHAT’S ON take matters into their own hands.This movie is also continuing into its second week at the Cinema Capitol in Sherbrooke, showing every night at 6:45 and 9, and also at 1:30 p.m.Sunday and Tuesday.Creator, a not-so-recent film starring Peter O’Toole starts the evenings off at the Cinema Princess in Cowansville at 7:15.This is followed by The Best of Times at 9, in which Robin Williams and Kurt Russell attempt to relive a crucial college football game several years later.Television Tomorrow at 8 p.m., on CTV television, Tina Turner hosts an electrifying performance that welcomes stars Bryan Adams and David Bowie.Filmed live at Birmingham in March, 1985, this presentation features many famed songs.Later the same evening, at 2:40 am, Dominic Hogan, Gay Rowan and Dan Hennessey star in a mystery drama called Sudden Fury, presented on CTV television.Jane Seymour accompanied by Cheryl Ladd and Lee Hor-sely stars in a three part series beginning Sunday at 9 p.m.on ABC television.Crossings is based on the best—selling novel by Danielle Steele about passion on the high seas in the late 1930s.The Adventures of Huckleberry Finn concludes on Monday, Feb.24 at 9 p.m.on Vermont ETV.In this exciting finish Huck is reunited with Jim and together 'hey encounter the King and the Duke, who prove to be a problem.Tuesday brings us Gzowski & Co.at 7 p.m.on CBC television.Dr.Reinhold Kaletsch’s nightmarish camping expedition in the north of Manitoba will be reviewed.The Grammy Awards will be featured Tuesday at 8 p.m.on CTV television.The 28th annual awards will be hosted by country star Kenny Rogers at the Shrine Auditorium in Los Angeles.Alison Campbell stars as a professor’s daughter arrested for posession of drugs on her return from the Caribbean on Turning to Stone, a CBC special presentation airing Tuesday.Feb.25 at 8 p.m.A study of toxic waste is examined on the Vermont ETV presentation, NOVA, in Woburn, Mass, on Tuesday at 8 p.m.A special 90-minute showing of Dallas will be presented on CBC television Thursday, Feb.27 at 2 p.m.In this episode, an unforeseen and shocking crisis erupts for the Ewing family.Thursday night brings us, on CBC television.the Canadian Brass Video at 8 p.m.Out to change the image of videos, the Canadian Brass features five thrilling videos that generate animation, humor, graphics and dance.Sylvie Couture and Yvon Proulx, two young Sherbrooke artists sharing the central hall of the Cultural Centre.Couture’s Sélection personnelle is, according to the press release I have before me, a philosophical look at the identity of the individual and his or her separateness and completeness.Proulx’s Création, re-création.also according to the press release, presents structures that are both symbolic and narrative, and are supposed to evoke memories of certain stories, which the viewers will recreate in their mind.Montrealer Stephen Kovacs’ photographic exhibition.Traces, can also be seen at the vernissage, and until March 30, in the foyer of the Salle Maurice O’Bready.There are a couple of events also going on the Townships for history buffs.The Leon Marcotte Exhibition Centre, at 22 Frontenac in Sherbrooke, continues to present the Townships of the St.Francis, an exhibition being offered in collaboration with the McCord Museum of Montreal.A collection of photographs, steel engravings, maps and artifacts helps to illustrate the primordial role the waterways of the St.Francis river basin played in the development of the area.The exhibition centre is open from 12:30 to 5 p.m.every day except Monday.While you’re there, you might be interested in visiting the Musée du séminaire de Sherbrooke, in the same building but with the entrance at 195 Marquette.This is a fascinating little museum that’s just packed with articles mainly pertaining to natural history.It’s open Tuesday through Thursday and Sunday from 12:30 to 4:30.You can call (819)563-2050 for more information.The Beaulne Museum in Coaticook has a travelling exhibition from the Institut Québécois de recherche sur la culture entitled Quelques facettes de l'histoire de la radio au Québec until March 2.This is mainly a series of photographs depicting some of the more memorable scenes and personalities of the history of radio in Quebec, with explanatory texts.There are also a couple of options in the literary vein this coming week.\ " / > A Patrick Day (left) and Samm-Art Williams portray Mark Twain’s American folk heroes, Huck and Jim, in the four-part miniseries Adventures of Huckleberry Finn on Vermont ETV.The third part of the series airs Monday, Feb.24 at 9 p.m. 10—TOWNSHIPS WEEK—FRIDAY, FEBRUARY 21, 1986 And now, for this brief message In the often wacky world of advertisements and commercial breaks, where happiness or heartbreak routinely hinges on the use of aerosol sprays, it may seem that Madison Avenue has tried A through Z to sell American consumers packaged dreams or, at the very least, something new and (and improved) for the kitchen floor.For decades now, advertisers have mobilized angels and athletes, Jolly Green Giants and White Tornadoes to capture a fast-moving target: our attention.In 1919, Dutch Cleanser wished one and all a Merry Christmas and a Happy Mew Year in an ad picturing a cozy country cottage, its walk blanketed by a white covering of the company’s dirt-scouring crystals.Fifteen years later in an up-to-date kitchen, a party of formally attired merrymakers excitedly gathered round to admire a proud couple’s new General Electric refrigerator — the apparent highlight of a gala evening ringing in 1935.“Realer than real" is how one industry observer describes these sales scenarios that each year reach a peak during the holiday season.PROBLEM RESOLVED “Ads have to create a dramatic context, and in all of them thee is some type of problem presented,” says social historian Donald McQuade, who has organized an advertising exhibition at the Smithsonian’s Cooper-Hewitt Museum in New York City.“The problem is resolved by the purchase of the product.” Though handsomely wrapped, the message in the cleanser ad was housekeeping — “in ad- vertising, dirt equals sin,’ McQuade says with a chuckle.In the GE pitch, the drama pivoted on social acceptance.Advertising has come a long way from the humble circulars of Colonial times.The years right after the Civil War thrust advertising into the modern age when new industries, many of them textile and machinery companies founded during the conflict, began to reach out for national markets.Some new firms aimed for the human anatomy.Lurid ads for Lydia Pinkham’s Vegetable Compound (19 percent alcohol) claimed that "Mrs.Pinkham, “Ads are extraordinarily useful for documenting the collective hopes, fears and anxieties of Americans.” in her laboratory at Lynn, Mass.,” could help an ailing woman better than a family doctor.The promise was phenomenally lucrative until, in 1904, one reformer published a photo of Lydia’s tombstone recording her death 22 years earlier.OLD ABUSES Self-monitoring and government restraints have capped old advertising abuses, but whether ads in general have "improved” is a subjective question of aesthetics and sensitivities.As historican Stephen Fox of Cambridge, Mass., points out in his recent survey of the industry, “The Mirror Makers,” the low road is never far away.In the 1970s, women were regularly portrayed as stealing each other’s soap, chatting with a little man in to* *>m* ft* *** V-* :**••*(**** ft*.•'*« ftfel ft*** «•**< ft* VW xs-y >¦>*&* «.* *M *MMft *r **: ft*» ^ *V*J M'fr- * *** rw t****** M.: ; 4; tolftM**** ;.¦•**Oft» One of the most successful sds of all times, according to «survey of advertising executives in 1976, this I960 •d used candor and self-deprecation to make its long* the toilet bowl, arguing with doves — contrived scenarios that then were widely deplored as demeaning to women and to the industry.At its best, advertising can have it all.The 1960 Volkswagen “Lemon” ad is still cited as an industry classic, one of the best ever produced, according to a 1976 panel of industry executives.And no wonder.The ad campaign’s self-deprecating copy was candor itself, boosting sales for an oddlooking German car during the height of Detroit’s infatuation with tail-fins.The memorable Lemon ad pictured the usual looking VW, but the copy beneath clearly was not typical."This Volkswagen missed the boat,” the words began.“The chrome strip on the glove compartment is blemished and must be replaced.Chances are you wouldn’t have noticed it.We pluck the lemons; you get the plums.” CHALLENGED RULE In the 1930s, a Chicago-based company turned advertising convention on its head, challenging an unwritten rule that decreed : the more mundane the product, the more flamboyant the ad.The founder of the Container Corporation of America, venturing in a new direction, suggested that fine artists be commissioned to convey the firm’s message.Scores of artists set to work, creating ads that illustrated celebrated ideas and concepts rather than the company’s products.It was a memorable strategy, and 311 of the original works were recently given to the Smithsonian’s National Museum of American Art.“What were you going to say about a paper box?” one ad account executive recently recalled.The idea was that “by using good design in the ads, readers would see that the company was committed to fine products.” In the ad business there are few certainties ; the message everyone likes does not necessarily translate into the product everyone buys.Alka-Seltzer learned that a few years ago with its “I ate the whole thing” theme.People remembered the “clever scenes but not the product,” McQuade recalls.On the other hand, the old Ajax White Knight ad was found to be one of the “most detested ads, but sales of the product skyrocketed — people remembered the name,” says McQuade, a co-author of Edsels, Luckies & Frigidaires.TRACE HISTORY So why bother recalling old ads in an exhibit — especially for products no longer marketed?Cultural critics such as Ada Louise Hux-table have lamented that ads are historical records that have not been closely enough attended to by museums and the scholarly community.McQuade agreed: “Ads are extraordinarily useful for documenting the collective hopes, fears and anxieties of Americans." And for tracing social and cultural changes, he suggests, they “are very important because they cannot afford to be too far ahead of American values, and they can never afford to be behind.” QUAINT & STRANGE Looking through old ads — even A Merry
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