Leadership Montréal = Leadership Montréal, 1 février 2002, Anglais

publication by Greater Montreal Leadership Network I Dmoyerir, jm I .otniij.Chambre ae coin du Montréal mét :Board of Trade j m Metropolitan j /orld 'ontre, Electronic Commerce Institute LEADERSHIP mm suroiii.¦ February 2002 Volume 5 Number 1 Profile Pierre Langelier A strategic manager dedicated to developing electronic business PAGE 9 Dossier Vortals: from net benefits to net profits page 10-11 j PROJEC1 2 Leadership Montréal - February 2002 Representation of women on corporate and INSTITUTIONAL BOARDS OF DIRECTORS: AN ASSET * A STRENGTH • A NECESSITY EQUALITY 2005.ON YOUR MARK! GET SET.GO! By Nicole Ranger, director of the Equality 2005 project The Board of Trade of Metropolitan Montreal's Equality 2005 project seeks to sensitize women to the importance of sitting on the boards of directors of companies and institutions and the need for a more equitable distribution of decision-making positions between men and women.More specifically, its objectives are: mayors, or 25%.As stated in an earlier article, France was the first country to enact legislation to ensure parity in politics, with the result that in 2001, 47.5% of its city councillors were women.In an article appearing in the November 29, 2001 edition of Express, entitled "Douze femmes de pouvoir parlent du pouvoir," Eliane Moyet-Laffon stated: (.) women agree that for everyone's well-being, when women exercise power, they are more friendly, more human and less authoritarian.They espouse the values of the future." opment, the General secretariat and the Online portal.Helen Fotopoulos, of the Plateau Mont-Royal borough, will be responsible for Culture, Heritage and Cultural communities.Louise O'Sullivan Boyne, of the Ville-Marie borough, will oversee Social and Community development and Business centre development.Saluting women participating in the administration of the new City of Montreal ensure the decentralization of responsibilities relating to cultural activities between the central unit and the boroughs.Ms.Laperrière is also charged with developing policies and assistance programs for cultural organizations and overseeing the creation and management of programs aimed at developing the City's network of libraries and cultural centres.Borough administration: Johanne Falcon, borough director, Plateau Mont-Royal.H Louise O'Sullivan Boyn< Stella Guy Johanne Falcon Helen Fotopoulos Francine Sénécal • to facilitate and promote women's access to the boards of directors of large companies and institutions; • to increase the pool of women applying for these positions by stimulating the involvement of both young and more experienced women in their professional milieu; • to prepare and train potential candidates to hold these positions; • to help match potential candidates with the decision-makers at the targeted companies and institutions.The place of women in the political arena of the new City of Montreal On City Council, women hold 25, or 24%, of the 105 positions for elected councillors.Under the former administrations, the proportion was 70 women out of a total of 285 councillors and Saluting women in politics in the new City of Montreal The Board of Trade would like to congratulate the following three women appointed to the 11-member executive committee of the new City: Francine Sénécal, of the NDG/ Côte-des-Neiges borough, who has assumed the position of committee vice-president.Ms.Sénécal will be responsible for Human resources devel- EXPANSION IN THE U.S.Tel.: 514.912.4912 1410, rue Guy suite 20, Montreal [Quebec) H3H 2L7 The Transition Committee's mandate included nominations to the executive committee for the new city and nearing the end of its mandate in December, the Committee appointed the following women.Stay tuned.there's still more to come.The Board of Trade would like to congratulate: Central administration: Stella Guy, assistant director general for borough coordination.Reporting to the director general, Guy Coulombe, the assistant director general will help the 27 borough directors carry out their new mandates.She will harmonize and coordinate the orientations and practices of the departments in the central unit and the boroughs.Ms.Guy will also promote the implementation of the best management practices identified by the Montreal Transition Committee.The assistant DG assumed her duties at the end of September 2001.Rachel Laperrière, assistant general director, Cultural development.Ms.Laperrière reports directly to the director general of the new City of Montreal, Guy Coulombe.Her mandate is to bring together the parties responsible for cultural development and to foster increased citizen participation in the public institutions under her responsibility.Specifically, she will have to Sylvie Mercier, borough director, Mont-Royal.The borough directors will report to the central administration and borough council.Ms.Falcon and Ms.Mercier will be responsible for services provided to citizens in their respective boroughs, ensuring that these services are delivered at the best price/quality ratio.They will also work to reconcile local needs and the corporate orientations of the new City.Their appointments were effective at the end of September 2001.We are advancing step by step in our quest to promote women on boards of directors so as to gradually change behaviour.We are looking for competence, experience, efficiency, complementarity and success.With women accounting for 52% of the population, their presence on a board of directors can only be an advantage, an asset and a strength.Discoveries Chaired by Guylaine Saucier, the joint committee on corporate governance published its final report of recommendations for improving corporate governance by boards of directors.This report can be downloaded from the committee's Website at www.jointcomgov.com CANHM/I IMMIGRATION CANADIAN AND AMERICAN WORKING VISAS BUSINESS Bianca Battistini, MBA Immigration and International Business Specialist www.immigrationcanam.com bbattistini@canamteam.com page 12 ? EDITORIA 3 Leadership Montréal - February 2002 THE TIME HAS COME TO GIVE UNIVERSITIES THE TOOLS FOR THEIR SUCCESS Guy Fréchette The Board of Trade of Metropolitan Montreal has long since been concerned with the performance of the Quebec education system.Indeed, speaking before our members on December 13, Tim O'Neill, executive vice-president and chief economist at the Bank of Montreal, stated that Canada cannot hope to improve or even maintain its standard of living without enhancing its productivity.And a sure way to do this is to improve the quality of our workforce through, notably, a system of education that turns out better-trained and better-prepared graduates.The contribution of universities in this regard is critical.At a time when the creation and application of new technologies are at the centre of economic activity, the ability of our universities to train new talent is the key to creating new wealth.Therefore, not only must we worry about the brain drain, but we must also make sure that our universities are able to deliver the talent we need.difficult for them to continue producing graduates of international calibre and that some of our best and brightest are already contemplating leaving even as they begin their university education.This financial insecurity is so longstanding that it has become clear that the government's additional funding alone will not meet the needs of our universities.It is therefore high time for us to contemplate new sources of revenue for them.One of the first measures that could easily be implemented is to increase tuition fees and relax the manner in which way they are charged.No one is gaining from maintaining tuition fees at their current level.While our universities lack funds, wealthier students are paying below their means, and although tuition fees remain a major challenge for less privileged students, the system of financial assistance offers them less than adequate support.Beyond that, there is the risk that the degree obtained will not meet society's growing requirements.A substantial increase in tuition fees could simultaneously ease the funding problem and improve financial assistance to students so as to make a high-quality university education accessible to everyone.Along the same lines, tuition fees in certain programs could be made to reflect the cost of the education obtained, the level of income graduates will earn and the ease with which they find jobs.Student federations have often stated that education is not an expense, but an investment.As such, the government should not be the only investor.The students should invest their time, effort and their money, to become "shareholders" of their own undertaking.As well, it is perfectly natural that this investment be in some manner tied to expected future earnings.Private industry, which also benefits from a solid education system, must find novel ways to become the universities' partner of choice.It already does so by working with universities to organize internships.Such partnerships are profitable, mainly because they allow companies to better communicate their needs in terms of human resources, and should therefore be promoted.Another avenue that should be explored is partnerships with students.Companies are already required to allocate 1% of their payroll to manpower training.Why not include their young employees' student loan repayment in the expenses eligible for this program?To face its challenges, the Montreal economy needs a university network with the means to be one of the best in the world.It goes without saying that everyone must do their share: the private and public sectors, as well as students.Government support alone cannot meet current needs, so much so that if tuition fees are not unfrozen, it is difficult to foresee the "spring" renewal that the university system has so long been waiting for.¦ Guy Fréchette Président Published by Greater Montreal Leadership Network LEADERSHIP Montréal 5 Place Ville Marie Plaza Level, Suite 12500 Montreal (Quebec) H3B 4Y2 Tel.: (514) 871-4000 Fax: (514) 871-1255 Web site: www.btmm.qc.ca E-mail: info@ccmm.qc.ca President Guy Fréchette Editor-in-chief and Managing editor Madeleine Murdock Collaborators Charles Bourgeois Jean-René Caron Joëlle Ganguillet Maurice Kaspy Marie Marchand Nicole Ranger Nicole Savoie Rémi Thibault Linda Tremblay Production and advertising assistant Sylvie Paquette Advertising Johanne Gagné Réginald Godin Design and production Talengo Design inc.Printer Imprimeries Transcontinental inc./ Division Transmag Subscription fee $25 (9 issues) + taxes Front page photograph: Mario Beauregard ISSN 1480-4638 Legal deposit National Library of Québec National Library of Canada To this end, the Board of Trade has long since advocated that university funding be significantly increased and was obviously pleased with the recent announcement by the Landry government that it would fully respect its commitment made at the Youth Summit.Flowever, our satisfaction is relative: given the current needs of universities and the government's limited financial resources, funding concerns remain all too real.Just like companies in the Montreal region, our universities must compete with their counterparts in the rest of the world to attract the best professors, researchers and students.In this context, it goes without saying that our universities' financial troubles are a serious handicap in this race, with the result that it is becoming increasingly gSgjgp SONY Captivate! Fixed or 2000 ANSI tu«WKS XGA-4,9kg IP- addressable Optional wireless Ethernet Network connectivity 3500 ANSI lumens XGA -10.5 kg Web browser Memory storage Ultra-compact 900 ANSI lumens XGA - 2.5 kg possibility of PC-iess presentations CEV A New Class of ’ Smart Projectors” SALES - RENTALS - SERVICE 3055 Adam Street, Montreal.QC H1W3Y7 • Tel : (514) 521-8253 • Toll-free 1 800 337-8835 » WWW.cev.ca FROM THE 4 EDITOR'S D ESK Leadership Montréal - February 2002 LIFE AFTER THE MERGERS The countdown is over.The Island of Montreal is now a city - one large city.As the new year gets underway, its managers begin to tackle the myriad adjustments required by the merger of 28 municipalities: legislative and place name changes, the harmonization of labour relations, the integration of public services, questions related to urban planning and transportation, and much more.The task is enormous.Some services will remain the responsibility of the individual boroughs, while others will be managed jointly.The administrators of the new city must constantly bear in mind the realities of the former municipalities and, while standardizing legislation, take into account their unique characteristics and regional identities, which must be maintained.For there's no denying that some realities are different and not everybody is the same.The Montreal Transition Committee wound up its activities on December 31 and was therefore disbanded.With the committee's work done, its permanent staff members were suddenly back on the market - including Isabelle Hudon, who, for the past year, headed up the Committee's communications department.The Board of Trade therefore called upon Ms.Hudon to place her experience and knowledge of the business and politi- cal worlds at the service of its members.As you read these lines, she will have just joined the Board of Trade's communications team as its director.We know Isabelle will be an enormous asset to our association, and we are pleased to extend a very warm welcome to her.So what can we expect to dominate the headlines in early 2002?Stay tuned! In this issue In the wake of a speech presented to Board of Trade members by Tim O'Neill, executive vice-president and chief economist at the Bank of Montreal, Mr.Guy Fréchette, president of the Board of Trade, expresses his concerns regarding the performance of Quebec's education system, reiterating a demand the Board of Trade has been making for a long time: a significant increase in university funding to allow them to achieve their goals.Our editor, Rémi Thibault tackles the vast question of Web portals -those new electronic business places "that are currently the most multiform concept around." Whether serving the general public or users sharing common business interests, and whether thematic, comprehensive, or specialized, do information and service portals really provide easy access to information?Are they a passing fad or are they here to stay?Find out more on page 10 and 11.With the focus on portals and e-commerce, Joelle Ganguillet presents an interview with Pierre Langelier, president and general manager of the Electronic Commerce Institute, who talks about his beginnings in the field of e-commerce and his vision of the future of this IT sector.The article from the Electronic Commerce Institute further explores this timely subject.For his part, Jean-René Caron stresses the importance and relevance of content to attract and interest visitors, encouraging them to return to your site.Despite restructurings, job losses, an economy in recession, and a difficult year for the IT industry, the latest performance indicators confirm Montreal's position as a North American technology hub.Charles Bourgeois gives us the latest figures in his report from Montréal TechnoVision.Nicole Ranger continues her Equality 2005 campaign with a report on the place of women on the new City of Montreal's political landscape, noting that their numbers have dropped significantly compared to former administrations.She also draws a parallel with the current situation in France and congratulates those women who are making a name for themselves in municipal politics.Finally, in his article on the services offered by Info entrepreneurs, Maurice Kaspy provides an update on electronic tools covering all aspects of the export market; these are offered either directly by Info entrepreneurs or through its federal or provincial partners.Activities of interest Several activities of interest are also presented in this issue: High Technology and Perspectives breakfast meetings, a cocktail party, and a seminar on developing business relations.In addition, the annual Networking Dinner is in the planning stages, and it's not too early to reserve your seat for this important event.This year's theme: "Under a blanket of stars." We hope to see you at one or more of these activities.In the meantime, happy reading! ¦ Your World Business Network World Trade Centre Montréal www.wtcmontreal.com ii t* i «r * « Development of Export Strategies Ti ssions PARTNEI 5 Leadership Montréal - February 2002 CONTENT, CONTENT AND MORE CONTENT: SPRUCING UP YOUR WEB SITE By Jean-René Caron Information director.Electronic Commerce Institute While the Internet is a powerful sales tool, it raises many concerns among consumers, mostly the fear of misclicking while on a site.It is therefore essential to provide customers with clear and sufficient information to guide them.Disseminating information on the Internet doesn't only involve content, it also extends to its presentation.What this means is that you must pay attention not only to legibility aspects such as type and header size, line length and layout, but to content comprehension as well.From surfer to buyer TO LOYAL CUSTOMER When a user finds an e-commerce site of interest, he often encounters navigation problems once on the site.The desired product or service is almost never available on the home page, requiring the consumer to search through site much like in a bricks-and-mortar store.Whether he is just browsing or determined to buy, the user visits the site to obtain information that will ultimately allow him to decide whether or not to make a purchase.Browsing must be effortless if you want your customers to return.If this aspect alone is not enough to make them to buy, it is nonetheless a pre-requisite that cannot be ignored.A pleasant experience will encourage them to come back again.In fact, it has been shown that surfers make repeated visits to the same sites and only occasionally try out new ones.Moreover, when customers experience a pleasant shopping environ- ment, they tend to remember the site, thereby increasing the chances that they will come back.An unpleasant visit is usually associated with a poorly organized site where the customer has a hard time finding what they are looking for or running into security problems.Because reading on screen is slower than on paper, requiring greater effort, make sure your Web pages are easy to read and provide quick access to information.Site legibility First, clarity is essential to making a site user friendly.You must evaluate this aspect by putting yourself in the user's shoes and not looking at it from the point of view of an entrepreneur and even less so from the perspective of a writer.You must understand why people come to your site in the first place.Are they coming to learn, obtain information, update their knowledge or learn how to do something?The relevance of the content may be evaluated based on, among other things, the company's e-commerce strategy.In terms of the site's structure, the proposed content must correspond to the associated titles and headings.Then, it must be relevant in terms of the company's communication strategy and meet your set objectives.Does the content address the right clientele?Does it respect legal standards in effect, such as intellectual property, respect of privacy, consumer protection?The information you provide must also be innovative and exclusive.Competition is fierce online.Visitors have no interest in returning to a dated site.However, content originality can pertain to the information itself, i.e., highly specialized and detailed, or to the way it is treated, for example, original opinions.A firm's credibility is closely tied to the credibility of its online content.This means validating your sources of information.Information is not accurate simply because it comes from the media or other Web sites.Indeed, the speed and abundance of information has resulted in new phenomena, one of which is "circular reference," meaning that an article bases its legitimacy on another article that discussed the subject, which found its sources on a Web site whose sources came from a discussion forum that in turn.Clarity is so much better In general, an online text should contain half the words of a printed document—but never at the expense of clarity.The text should be broken down using titles and sub-titles.Conciseness can be achieved by keeping sentences short and simple, presenting one idea per sentence, using clear, short, relevant words, allowing readers to get a sense of the entire content.Most surfers only scan the Web pages they access.The information should therefore be presented in such a way as to support this technique.Important information should be found at the beginning of sentences and important sentences at the beginning of paragraphs.Institut du commerce électronique Electronic Commerce Institute Navigation, terminology and style should be consistent throughout.A given subject dealt with differently will not have the same drawing capacity with the consumer.Important communication parameters such as how close the event or information is to the reader, its impact and its originality determine the extent to which a visitor will consider the information interesting.While avoiding sensationalism, it is a good idea to develop techniques that will hold visitors' attention.The text should of course be free of grammatical and spelling errors, poor syntax and typos.While readers are not always attentive to these details, these kinds of errors leave a bad impression on those who do notice them.Lastly, in a context where service tends to supersede information, content is nevertheless a useful consumer good in that it ultimately leads to the acquisition of the service.It is therefore crucial to ask yourself the purpose of the information presented.By keeping this question in mind, you will end up with a site geared to its ultimate target: the customer! ¦ Let wisdom guide your business Professional formation Transform time into results Working harder was once considered the key to spectacular performance, but it inevitably leads to costly repercussions.Transform time into results by developing a "smarter, not harder" attitude.TEST.To evaluate the quality of your life, click www.institutchabot.com (514) 521-3171 linn y ï CHAU 0 1 LIFE MANAGEMENT COLLABORAT!) R 6 Leadership Montréal - February 2002 TECHNOLOGY POLE, MONTREAL STAYS THE COURSE By Charles S.Bourgeois, EXECUTIVE VICE-PRESIDENT Despite a trying year for tech industries and an economic recession, Montreal and its surrounding region held steady in 10th place in terms of total jobs in technology sectors, but advanced to 4th place in jobs per capita.These are the results published by TechnoVision of the 2001 performance indicators on Montreal as a technology pole in North America.Employment in technology companies in major North American cities Private sector companies with 100 employees and more 2001 Jobs per capita* : Montreal 4th 1.San Francisco / Silicon Valley 2.Seattle 3.Boston 4.Montreal 5.Dallas ^Fifteen largest metro areas 400 000 350 OOO 300 000 250 OOO 200 000 150 000 100 OOO 100 000 Special Offer 95$ /month Limited time offer Sales Management Online always available to you and your sales teams around the globe • Sales forecast • Track schedules and leads • Close more sales • Manage opportunities • Manage accounts • Real time access from everywhere No software or hardware to buy Free Team Site 1 Month.Limited time offer For more Info contact us www.net-village, ne t info@nei-viilage.net (514) 847-2242 Despite a loss of over 4,000 jobs in tech industries, Montreal ranked ahead of 1999, with nearly 110,000 jobs in companies with 100 and more employees.The impact of the tech slowdown was tempered by our region's critical mass of companies (2,750) and jobs (over 150,000) as well as the diversity of sub-sectors, all of which together cushioned the economic shocks of 2001.In the IT sector, the major restructuring at Nortel Networks translated in part by a shift of activities to other local suppliers such as Primetech, acquired by global industry leader Celestica, and C-Mac, acquired by Solectron, another key industry player.In aerospace, despite cuts announced on the heels of September 11, Bombardier called its employees back to work sooner than expected and its backlog has remained constant.Pratt & Whitney Canada announced a contract of over US$3 billion with Dassault Aviation while CAE and several other companies in this sector pursued their expansion both here and abroad.The bio-pharmaceutical sector, for its part, remained stable, with staff reductions in pharmaceutical firms offset by job growth in the biotech industry.SMES TAKING UP THE REINS OF GROWTH In the IT sector alone, over 500 companies grew 20% and more between 2000 and 2001.Most of these companies are SMEs but a number of large companies should emerge from this group in the next few years.The software industry in particular distinguished itself, expanding 6%.Promising applications include security, biomedical and in some telecommunications niches.Montréal TechnoVision inc.Financing - BIOTECHS ARE MAKING INROADS The total value of venture capital granted to technology companies in Quebec was $1,059 million in 2000, out of a total of 379 investments.This value and number dropped some 30% in 2001 compared with 23% in the rest of Canada.In the bio-pharmaceutical sector, the sustained vitality of research, venture capital and the mentoring of entrepreneurs translated into remarkable results.Montreal ranked 3rd among the major North American cities, behind San Francisco and Boston, for the number of IPOs in this sector.Thanks to the vigour of such groups as BioQuébec, Pharmavision, Rx&D, and to unifying events such as BioContact and the Carrefour des biotechnologies, the partners in this sector are entrenching Montreal's position as an industry leader in Canada.The bio-pharmaceutical community took a major step to increase its visibility by launching www.biopharma-montreal.com.an industry information portal that seeks to promote networking and attract leading researchers.Progress continues ON THE EDUCATIONAL FRONT The number of graduates in technology disciplines increased 4.5% between 1998-1999 and 1999-2000, a net increase over the 2.2% recorded in 1990-1991 and 1999-2000.Masters and PhD graduates advanced 10% at the end of the period (1998-1999 and 1999-2000), against 2.8% for Bachelors graduates.With respect to the IT disciplines targeted by the 2IT plan (computer sciences and electrical engineering, including computer engineering) and the measures implemented in 1999 by the Ministère de l'Éducation du Québec, enrolment in undergraduate programs advanced 9.1% between Fall 1998 and Fall 2000 along with 8.3% in graduate programs.This growth will make it possible to come closer to the objective of doubling the annual number of graduates in these programs.page 14 ?Breakdown of technology companies according to job growth - Montreal Companies off all sizes in the private sector 2000 - 2001 Over 20% 10% -19% Stable Decrease PARTNEi 7 Leadership Montréal - February 2002 € Institut du commerce électronique Hectronic Commerce Institute Pierre Langeiier President and general manager, Electronic Commerce Institute E-BUSINESS CONSULTING SERVICES More than ever before, e-business forms an integral part of the operations of large companies, and increasingly, SMEs.The focus is no longer solely on advanced information and communication technologies (ICT) but now includes e-business to support all the company's activities: strategy, planning, management, law, operations, logistics, marketing, communications, human resources and Still, more than a few corporate leaders are wondering just how to integrate e-business by using ICT, including the Internet, which would be adapted to their needs so as to optimize their business procedures.And there are many questions.For those who have not yet taken this step, how prepared is their company for e-business?As for the others, how do they combine e-business and results to ensure their company's future?How can suppliers, partners and especially customers be integrated into the new business model?And finally, how can a company benefit from the experience of others who have already made their mark and set themselves apart in their market?All these questions are relevant.To offer a new distribution channel to your customers, to diversify how you communicate with them and with suppliers and partners, or to benefit from the advantages of an industry portal, e-business allows us to create and take advantage of many opportunities to increase profitability.Many resources are available to support SMEs and large companies in their efforts.The question is to find the ones best suited to our specific needs and objectives.The Electronic Commerce Institute offers e-business consulting and mentoring services to companies, including: • help and support programs; • drafting calls for tender for e-business services; • evaluating e-commerce service offerings; • validating e-business strategies.This service is aimed at all companies, including manufacturing SMEs: • in operation at least 2 years; • with between 10 and 250 employees; • with sales ranging from $500,000 to $15,000,000; • that export or have export potential; • with a strong interest in e-business.The Institute's consultants are available in, among other places, Montreal, Laval and Longueuil.They work closely with senior management to facilitate setting up an e-business and its integration into the company's business model.Their input is designed to help achieve concrete results that will have a direct impact on the company, yielding both tangible and intangible benefits in terms of electronic procurement, bank and financial management in real time, after-sales service to ensure customer satisfaction and employee training, among others.The Institute's e-business consulting and mentoring services are sponsored by Canada Economic Development as part of its e-business strategy.Call our consultants at (514) 840-1299 to help launch or optimize your e-business.¦ Electronic Commerce Institute - Training and certification program APRIL 2002 TO MAY 2002 April 5 to May 7 Professional certification program in E-business (in French) April 17 to May 30 (3 university credits; recognized by professional associations; 8 courses over 6 weeks) Location: Montreal and Quebec City Information and registration: institut@institut.qc.ca Tel.: (514) 840-1297 THE BEST RUN E-BUSINESSES RUN my SAP.Com MONTREAL TRANSITION COMMITTEE Thanks to the business community tor \jour support during the Committee's mandate throughout zooi.ixX^lLei-v- Monique Lefebvre President Montreal Transition Committee The Electronic Commerce Institute is supported by: Canada Economic Development, ministère de l’Industrie et du Commerce du Québec, ministère des Affaires municipales et de la Métropole and also the Conseil du trésor.LES TUQUES BLEUES Thursday, February 28, 2002 Time : 5:00 p.m.Place : Mount-Royal Park Registration deadline : February 21“, 2002 For information and registration : (514) 843-8240 ext.239 www.i emon troyal.qc.ca/lesam is Organrkd by Les Amis de la montagne COl.UBORAIORS Centre de la montagne ~ A/ft Bomhter Forest Products mmmm AssocutienofCaMâa \jij20r CGI ACTIVITIES 8 Leadership Montréal - February 2002 NEW PERSPECTIVES - THE NETWORK FOR EARLY RISERS Philip O'Brien On Thursday, February 7, the Board of Trade will host a breakfast meeting at the Inter-Continental Hotel.Our guest speaker will be Mr.Philip O'Brien, chairman and CEO of Devencore Ltd.as well as Board member of the McGill University Health Centre Development Corporation.Healthy opportunities for Montreal The construction of the McGill University Health Centre's (MUHC) new FLASH hospital is a remarkable opportunity for Montreal on many levels: patient care, intellectual synergy, international outreach and a revitalization of the urban fabric.Clearly, the immediate and most obvious advantage is the improvement in the delivery of health care that will be realized by bringing together the many outstanding health-care professionals who currently work at the MUHC and by providing them with a modern and flexible physical space.Patients will benefit at every turn, from ease of access to reduced waiting times to improved delivery of care.The new hospital will also be a catalyst for positive change in the overall healthcare network.It will have the very real consequence of attracting and retaining the best and the brightest medical, research and health-care talent to the city.McGill University's Faculty of Medicine will realize tremendous opportunities in terms of research and teaching through the construction of this health centre and its affiliated Research Institute.The MUHC Research Institute will bring together the country's largest critical mass of medical researchers, equipment, technology and patients.As such, it will generate discoveries and attract joint ventures with the private sector, ensuring that Montreal continues to build on its leadership role in the knowledge economy, with particular emphasis on the bio-pharmaceutical and bio-informatics industries.This project also presents an excellent opportunity for the redevelopment of Montreal's urban fabric through the judicious reuse of the MUHC's current sites and the construction of a comprehensive health park on the edge of downtown Montreal.Bringing these benefits to Montreal's economy will promote the city as a vital and vibrant place to work and live.It will uphold Montreal's stature within the international community and provide further incentive for businesses to invest in the city and for people to choose to come here to raise their families.A conference not to be missed ! A question period will follow the presentation, which will be made in French.¦ Information and registration: (514) 871-4000 THE NEXT "AFTER HOURS".AT THE HÔTEL EUROPA Networking in a restorative atmosphere.what more could you ask for.On February 5, the Board of Trade will host its next Tuesday "After hours" cocktail at the Hôtel Europa, 1240 Drummond Street, Montreal.Unique From our Restaurant Terra's Mediterranean fusion cuisine and the Cités d'Asie's culinary tour of the Far East through to the retro-futuristic Acqua Lounge and our Arabian Nights lobby; the Hôtel Europa is un paralleled.For Board of Trade of Métropolitain members only Admission is free upon presentation of your membership card.Reservations are required Beverages and a light snack will be served.Door prizes.¦ Information: (514) 871-4000 Tr-I HÔTEL A EuropA News about our members A WIN-WIN PARTNERSHIP PROGRAM The partnership program between Moisson Montréal and Kraft Canada is both humanitarian and ecological! Indeed, this became apparent during a breakfast meeting organized by Moisson Montréal last fall to announce this alliance.Not only commendable from a social and environmental perspective, the program has already generated significant savings for the company in terms of management and storage costs, because quality products that cannot be sold due to incorrect labelling or damaged packaging are being put to good use.In its fight against hunger and poverty, Moisson Montréal is aiming for support from all our local food companies throughout the year—not just during the holiday season—to meet the needs of 275 community centres.It's a gesture where everyone benefits.**** Municipal mergers: do we need to CHANGE OUR ADDRESSES?In early January, Canada Post sent a message to Quebecers stating it was too soon to start making changes to addresses following the municipal mergers.When the time comes, municipal authorities will decide on the changes to be made to street names and confirm them with Canada Post.Until then, no changes must be made either to mailing addresses or to those of our counterparts living in cities also affected by the municipal mergers.To avoid mail delays, keep the status quo.**** Montreal's winter festival: CELEBRATING ITS 20TH ANNIVERSARY! The City's largest open-air carnival: a not-to-be-missed event during the weekends of January 26 to February 10.Spectacular celebrations, many celebrities, toboggan runs, snow games.and all kinds of surprises.Join the fun.Admission is free.**** La Fondation du maire de Montréal awards grants Founded by Mayor Bourque at the beginning of his mandate, La Fondation du maire de Montréal pour la jeunesse awarded in December 22 a total of $154,900 in grants to young Montreal entrepreneurs and artists.The Fondation' mission is to offer financial support to low-income young people to help them start a business and provide them with long-term technical support.Hailing from many different sectors, the winners in 2001 included artists, craftspeople, restaurateurs, merchants, communicators, educators, designers and multimedia technicians, to name just a few.To find out more about the winners and why they were awarded a grant, or just to offer a few encouraging words, visit the Fondation's site at: www.fondationdumaire.qc.ca **** Do YOU KNOW Boomerang Tracking?This Montreal company markets and distributes the eponymous system that makes it possible to locate stolen vehicles, heavy equipment and valuable objects.To date, over 1,300 vehicles and heavy equipment have been successfully recovered by Boomerang Tracking, which has received the support of several insurers and policemen across Canada.The company recently launched Boomerang 2, "the intelligent tracking system." An instant answer to theft, the system immediately notifies tracking technicians of any unauthorized vehicle movement, thereby reducing the teams' intervention turnaround.The system will be sold by authorized retailers in Quebec and Ontario.A NEW CHAIRMAN AT THE FONDATION du Musée de Pointe-à-Callière Gilles Ouimet, president and chief executive officer of Pratt & Whitney Canada, was recently appointed chairman of the Fondation du Musée d'archéologie et d'histoire de Montréal, Pointe-à-Callière."Mr.Ouimet's leadership in the business community and his experience will no doubt allow the Musée to complete a critical stage of its development," stated Francine Lelièvre, director of the Musée.Created in 1992, the Musée de Pointe-à-Callière seeks to inform and win people over to the Montreal of yesteryear and today through its educational, conservation and research initiatives on Montreal's archeological heritage and history.**** Let us know what's happening in your company: a product launch, new acquisitions, prizes, recent investments.We'll mention it right here, space permitting.¦ PROFILE 9 Leadership Montréal - February 2002 PIERRE LANGELIER A STRATEGIC MANAGER DEDICATED TO DEVELOPING ELECTRONIC BUSINESS Pierre Langelier is president and general manager of the Electronic Commerce Institute of Quebec, an organization founded by the Board of Trade in 1990 to promote the use of e-commerce technologies.His vast experience in finance, telecommunications and high technology have enabled him to grasp the issues faced by managers and entrepreneurs embarking on the road to electronic commerce.A skilled strategist, innovator and seasoned manager, Pierre Langelier is steering the Electronic Commerce Institute on the path to certain growth.We met up with him at his office in the Maison des hautes technologies, a business complex that houses non-profit organizations offering complementary services in the IT sector.The following are some excerpts from our interview.ON HIS ACADEMIC CAREER: JUGGLING WORK AND SCHOOL By Joëlle Ganguillet skills I developed served me well when I later joined AT & T, formerly Unite/.First, I worked in finance and accounting, followed by a mandate to develop a new e-commerce business unit, and then responsible for recommending corporate strategic orientations and negotiating strategic agreements.In 1999, I became president and general manager of the Electronic Commerce Institute of Quebec.What appealed to me about the Institute was the fact that this organization was filled with potential and new avenues of development to explore.ON THE EVOLUTION OF THE Electronic Commerce Institute When it was created in 1990, the organization was referred to as the EDI Institute.Its mission was to encourage companies to exchange computerized documents over private networks.EDI technology allowed, among other things, to exchange purchase orders, acknowledgements of receipt and invoices, and to transfer payments from computer to computer.However, its disadvantage was the huge investments required in both time and money to set up the system, investments that held few benefits for small suppliers.However, this technology is indeed very efficient.The companies that implemented it in the early 1990s still use it today.Like many young people, I didn't have a clear idea of what I wanted to do in terms of a career.So in CEGEP I enrolled in an administration program, which I found very interesting and practical.I then started working as a customer service representative for Bell Canada and then as an administrative manager at a Bank of Montreal branch while, for about five years, taking university courses at night in administration and accounting.It was while working that I decided on my professional goals, and that gave me the impetus to continue my studies until I obtained my CPA and B.A.ON HIS PROFESSIONAL EXPERIENCES: FROM ACCOUNTING TO MANAGEMENT Once / finished my studies, I joined Johnson & Johnson as a controller.In this position, I helped develop strategic plans for the company's business divisions and analyzed and recommended investment projects.And it was there, working closely with all of the company's sectors of activity that I developed an affinity for management.The managerial With the evolution of technology and proliferation of the Internet during the '90s, the EDI Institute changed its mission.In 1998, it became the Electronic Commerce Institute and shifted its focus to promoting all aspects of electronic commerce by increasing awareness among corporate managers of the issues associated with the adoption of new technologies to conduct business.By changing its mission, the Institute broadened its clientele.Our target clients now include presidents and vice-presidents of sales, marketing and procurement, as well as project managers.We want to help corporate leaders understand how electronic commerce can help companies become more competitive and how it can be used to access new markets .ON THE IMPORTANCE OF TRAINING: A PRIORITY FOR THE INSTITUTE As soon as / arrived at the Institute, we realized that the serious dearth of competent resources and strategic training in the field of electronic business.To address this shortcoming, we implemented training programs aimed at managers, and in so doing, killed two birds with one stone: we responded to the needs of those planning to implement e-business projects while at the same time allowing the Institute consolidate its financial base.Our training program consists of three options.First, we offer à la carte training, in other words, lectures on specific topics.We also provide customized training to companies looking to train their management team.And the third type of training offers professional certification to managers, professionals and IT employees .ON IMPLEMENTING A UNIQUE PROFESSIONAL CERTIFICATION PROGRAM We realized that managers needed more in-depth training and so we spent 18 months working with HEC, Quebec's three accounting associations and the Secor Group to develop a professional certification program in electronic business, which to our knowledge is the only one of its kind in Canada and the United States.Following the eight-day training period, participants have a clear understanding of what is involved in electronic business, in terms of strategic planning, re-engineering business procedures, transactional activities, legal issues, logistics or customer relationship management.In addition to being very well received by the participants, our program is recognized at the university level for three credits.ON COMPANIES BEING RELATIVELY SLOW TO ADOPT ELECTRONIC BUSINESS It's a fact that e-commerce remains marginal in Quebec.According to surveys, only 6% of companies conduct electronic business on the Web, either by way of portals or private sites.However, if you consider that not too long ago there was no e-business at all in Quebec, this progress is still substantial.Moreover, in light of the current economic situation, managers are exercising caution before investing.Because of the economic slowdown, businesses are taking a wait-and-see attitude; decision-makers want to be sure of the return on their investment, a return that is difficult to measure.To help managers, the Institute has developed a decision-making tool specifically for electronic business that makes it possible to evaluate the tangible potential spin-offs and also takes into consideration the intangible elements of e-business investment projects.Electronic business isn't the be all -end all and to conduct e-business.you must first do business! Two-thousand-one was a difficult one for e-commerce because dotcoms were often built on unproven concepts.I am still convinced that companies will continue integrating e-business into their procedures and as a result, enable them to improve their productivity and competitiveness.page 19 ?I >'<•**,* uitiumi *¦¦¦¦*« i.mttiM -J .«««•* ,,'*<*»« ««I»»** S.-S.!'»» *•*»»?! .V*.***»*-— *•***•— MM* MM* MM* «••*• ***** ««* aaffl.a*# 1 800 463 Montreal Laval Trois-Rivières Quebec City Chicoutimi Montreal Laval Trois-Rivières Quebec City Chicoutimi Montreal Laval Trois Rivières Quebec City Chicoutimi Montreal Laval Trois-Rivières Quebec City Chicoutimi Montreal Laval Trois-Rivières Office space for rent from 300 ft?to 63,000 ft?Montreal Laval Trois-Rivières Quebec City Chicoutimi INDUSTRIAL ALLIANCE- INSURANCE AND FINANCIAL SERVICES * Industrial-Affiance Life Insurance Company DOSSIEF 10 Leadership Montréal - February 2002 VORTALS: FROM NET BENEFITS TO NET PROFITS By Rémi Thibault miuP.The term "portal" is synonymous with "e-business sites" because it helps companies communicate, collect business information and transact in a favourable virtual structure.i andal 8eseq.rc§$ B2B (business to business e-commerce) directly affects SMEs.New e-business sites or portals are developing around communities of interest.As such, large industrial sectors are organizing into vortals and establishing new ways of doing things.As their suppliers, SMEs are directly affected.A MULTI-FACETED CONCEPT "Vortal" is a fashionable term.But just what does it mean?Large general portals such as Sympatico or Yahoo?Corporate Websites?Neither one nor the other.In the Net economy, the portal is currently the most multi-faceted concept.It can serve users who share business interests (e.g., the portal of the Forest Industry Association) or serve a large public with various general services (news, weather, financial information, classified ads, etc.).The first is referred to as a thematic or specialized vortal; the second is a general horizontal portal.The term "portal" is also synonymous with an e-business site because it helps companies to communicate, collect business information and transact with each other in a favourable virtual framework.As such, potential customers, suppliers or partners can find each other at the same Web address, regardless of their location on the planet, and communicate in real time.Let's be clear.A portal is a Web site, but a corporate Web site is not necessarily a portal.To become a portal, a Web site must bring together several separate parties sharing a "corner" of cyberspace according to the law of common interest.It must also facilitate communication, provide references to other complementary sites, be equipped with search tools and win the loyalty of users.The vortal trend Major industries are currently the main players in the Web's evolution in a process that seeks to give impetus to B2B (business to business e-commerce) thanks to specialized portals.Information technology, electronics, aerospace, the automobile and oil industry and several other major industrial sectors are leading the way in vortal development.Metalsite.com, ChemDex.com, PlasticsNet.com, e-STEEL.com, and Woodcenter.com are just a few of the new e-business sites that are changing the traditional ways of doing things.However, this thematic trend does not exclude such portals as ICRIQ.com for example, which groups several industries (27,000 companies) and forms a vast horizontal portal (see later: Finding your way on government portals).Why are large companies such as Hydro-Quebec, General Electric and General Motors resorting to vertical portals to deal with their suppliers?The answer is simply because this investment saves both time and money.Fad or lasting phenomenon?The Internet still elicits very strong reactions within SMEs.These reactions typically include unrealistic expectations or exaggerated concerns and even outright rejection of this technology.Primarily concerned with day-to-day operations and ups and downs of the economy, SME leaders are wondering whether the Internet is just a passing fad.Despite the fact, the Web is here to stay.Whether we like it or not, the future of the Internet in the short and long term lies with B2B e-commerce (B2B) and vortals rather than with business-to-consumer e-commerce (B2C), where Amazon.com, eBay.com or Belairdirect.com are exceptions to the rule.In terms of business volume, B2C e-commerce will remain the Internet's poor cousin for several years yet (see further on: Perspectives on the future of the Internet).The fact is that profitable business models seem easier to establish in B2B than in B2C, where winning the loyalty of a fraction of the 350 million Internet surfers around the world to brand names, products and services is a monumental task on the World Wide Web.Slowly but surely There is no question that the adoption of portals for e-business will be a gradual process.However, at the end of the day it will prevail because of the advantages it offers.Cited by CEFRIO, the Gartner Group, an authority on e-commerce, "foresees global sales of close to $8 billion for B2B e-commerce whereas in 1999, B2B accounted for $145 billion.Forrester Research, for its part, believes that between 1998 and 2004, B2B in North America will double every year to reach nearly $3 billion." As suppliers of large businesses or governments, SMEs have everything to gain from monitoring the evolution of the Internet and the emergence of vortals.Indeed, they should be actively preparing for the unavoidable technology shift to B2B.Vortals are destined to change the internal structures of companies and the traditional way of doing business.SMEs who put up the least resistance and ride the wave could very likely reap the benefits of a new strategic advantage before their competition.See: • Cefrio: www.cefrio.qc.ca • Electronic Commerce Institute (ECI): www.institut.qc.ca • Le Guide sur les places d'affaires électroniques, Tirez profit des portails, CEFRIO (Centre francophone d'informatisation des organisations), 2001 m A GLANCE AT PORTALS Information portals These portals are first and foremost communities of knowledge.They promote efficient, cost-effective and rapid dissemination and circulation of useful information.The goal is not to make money but to provide access to knowledge.www.merx.com MERX allows companies of all sizes to access government tenders throughout Canada.www.trousseca.com Aimed at Quebec chartered accountants working in companies or CA firms, TrousseCA.com consists of several modules (text, forms, guides, online advice, distance training and exchange).Medium-sized or small CA firms have access to resources comparable to those of a large firm.Transactional portals These portals offer members with a shared interest sales and purchase functionalities for goods and services.Equipped with electronic tools that make B2B e-commerce possible, they take various forms: catalogues, auctions, purchasing groups and electronic exchanges.www.memorynetwork.com This catalogue-type transactional portal (created and operated by Mediagrif, a Longueuil firm) is geared to buyers and sellers of computer memory products such as chips and memory modules.Search engines and reference tables simplify looking for the desired component.www.mobshop.com Mobshop is an aggregation portal that allows SMEs to virtually get together with other buyers of a given product (i.e., laser printers) to obtain the best price.As the number of interested parties increases, the price of the desired article drops.Collaborative portals This type of portal is the latest e-business model, and the most advanced, allowing the members of a given industry to work together remotely on complex projects such as preparing specifications or a model.www.buzzsaw.com Buzzsaw is one of the few collaborative portals on the Net today.In addition to disseminating thematic information to members of the American construction industry, it offers them virtual spaces for shared work.Clients, contractors, architects, engineers, suppliers and carriers use these spaces to discuss plans, consult material specifications, consult or follow up on tenders, thereby significantly cutting down on travel time.Adapted from the Guide sur les places d'affaires électroniques, Tirez profit des portails, du Centre francophone d'informatisation des organisations (CEFRIO), 2001. 11 Leadership Montréal - February 2002 FINDING YOUR WAY ON GOVERNMENT PORTALS Integrating e-business with the traditional activities of an SME can be a difficult task.However, a number of government resources are available to help entrepreneurs make this inescapable shift.Information portals Several government departments and organizations offer training and technical support, such as Industry Canada, Canada Economic Development, the Ministère de l'Industrie et du Commerce du Québec and the Electronic Commerce Institute.Regional offices make these consulting services available across the province.Both the federal and provincial governments also offer entrepreneurs financial assistance adapted to this new reality.Guaranteed loans, refundable tax credits, tenders and subsidies are inspiring entrepreneurs to adopt novel ways of doing business.The new information portal of Info entrepreneurs at www.infoentrepreneurs.org compiles and disseminates relevant information in this regard.Practicing what you preach Governments are practicing what they preach by also going online.A new interactive media, the Net is a highly practical tool for accessing public services.Currently, almost all government departments and organizations have a Website on which citizens can access government information.A number of these sites already support secure electronic transactions.User friendly, they offer businesspeople uncomplicated and easily accessible information on the services offered, procedures to follow and the people to reach in the various departments and organizations.The following are some government portals useful for launching and managing SMEs: PROVINCIAL Quebec business start-up portal WWW.DEMARRER ENTREPRISE.INFO.GOUV.QC.CA Thanks to some 500 electronic links, this new site offers information on the various steps involved in starting a business, ranging from establishing a profile of the entrepreneur to searching for financing, drafting a business plan and current government procedures and requirements.Quebec government portal WWW.GOUV.QC.CA This portal provides access to all the provincial government's departments and organizations as well as to the bank of government programs, services and forms.It also offers citizens the opportunity to participate in public consultations.ICRIQ WWW.ICRIQ.COM The Industrial Information Bank of the Centre de recherche industrielle du Québec (CRIQ) is the largest source of information on Quebec enterprises.This site provides direct access to detailed information on some 27,000 Quebec businesses.FEDERAL Business portal WWW.PORTAILDESAFFAIRES.CA This site provides information on income and other taxes, human resources, financing, regulations, imports and exports, research and development, starting a business and government tenders.A section offers access to online forms and govern- ment services.Export Source WWW.EXPORTSOURCE.CA ExportSource is Team Canada's online service, designed for Canadian companies seeking to export.It is the gateway to federal departments and organizations involved in international trade.SourceCAN WWW.SOURCECAN.COM SourceCAN is the outcome of a partnership and collaboration agreement between Industry Canada, the Canadian Commercial Corporation and Hypernet.It is a one-stop service for companies to electronically register with the government in order to gain access to national and international calls for tender.Strategis WWW.STRATEGIS.QC.CA Strategis is Industry Canada's business and consumer information site.Designed for SMEs and consumers, it provides fast access to accurate value-added business information.¦ PERSPECTIVES ON THE FUTURE OF THE INTERNET "The new economy cannot be compared to a sprint but rather to a marathon, " affirms Michel Cartier, a professor in the Department of Communications at UQAM and a consultant, in his study on the prospects for the new economy entitled Second generation portals, What the new economy will look like.In his analysis, the author contends that dotcoms will have to demonstrate their viability before they can prevail.An era of alliances One of today's Internet thinkers, Michel Cartier, is attempting to outline the shape of the Internet.For the author, 2000 saw the emergence of a new generation of specialized portals to succeed the general portals created at the time of the Internet explosion, around 1995 (e.g., Yahoo, MSN, AOL, Sympatico).With the Internet growing exponentially, the thematic portal seeks to group users' centres of interest.The turn of the millennium marked the end of the Internet's pioneering phase, which was shaped primarily by the technical thinking of engineers and computer scientists and which rapidly gave way to new models of use, geared primarily to the user.This new model requires significant capital and another way of Internet thinking.In other words, the current trend towards grouping is destined to finance the costly experimentations of a new generation of thematic portals (vertical or specialized).The three stages of the Internet EVOLUTION After the gestation phase (1995-2000) during which Web pioneers were seeking more advanced technical tools, we moved to the growth phase (2000-2005/7), characterized by the prevalence of financial leveraging in the form of alliances and branding.The goal?For the major players in the industry to gradually conquer and win the loyalty of the general public by buying out small tech firms with promising technologies.In this current growth phase, B2B (business-to-business e-commerce) will remain the primary activity (75%) whereas business-to-consumer e-commerce (B2C) will continue to experiment until it finds a viable economic model.In this environment, the mega-majors such as AOL Time-Warner, become the engines of change, acquiring a host of small entities and bringing them step-by-step towards the still faraway era of wireless, mobile and satellite, a post-PC era that will see the development of a plethora of new communication devices.This growth phase is one of positioning that will give way, circa 2010, to the third phase, referred to as the maturity phase.This is when we will see all kinds of intelligent environments sprout up at the office, in the home, in your car and elsewhere.The major players of the Net economy will have won the loyalty of 30% of the population in the industrialized world, the critical mass required to support mass B2C.But for now, the future of the Net is in B2B.Think "user" For Michel Cartier, analyzing consumer needs and behaviour is the key to the future of the mass Internet.In this new economy of the future, it is not so much the Internet that will shape the globalized world (standardized by American technology and values) but the societies of the world that will shape the Internet based on their values.For example, according to data compiled by Global Research, English remains the mother tongue of the greatest number of Internet users (49.6%) but it is European and Asian languages that account for the majority of users (50.4%).According to Mr.Cartier, it is evident that the Internet should be thought of more as a service rather than a technology: "the Internet's early track record has created a growing dissatisfaction among consumers with e-commerce experiences." In other words, we must direct the Internet towards satisfying consumer needs.In the future, consumers will want to use an ever more user-friendly Internet that will converge with other media.It will also have to increasingly meet their needs.This "user" trend has already created a business environment characterized by the search for profitability.It's what Michel Cartier refers to as "the financialization of the Internet." Emergence of communities OF INTEREST "Because the main feature of the Internet is its decentralization, it favours the emergence of groups," explains Mr.Cartier.And when you talk about groups, you automatically talk about common interests and micro-markets favouring thematic approaches (or vertical) in the industrial fabric, hence the current fascination with thematic portals that become natural gateways to the Internet.Paradoxically, the Internet's global aspect makes us forget about the importance of user segmentation.We are entering an era of narrowcasting as opposed to broadcasting, the paradigm of the current mass economy.This is the hazardous road filled with pitfalls that today's Internet developers must travel to reach the glorious, global mass e-commerce of tomorrow.¦ A CTIVITV 12 R EPORT Leadership Montréal - February 2002 ESTELLE MORIN : RESEARCHING OCCUPATIONAL HEALTH By Marie Marchand and Linda Tremblay, members of the Networking ^ EVENTS SUB-COMMITTEE OF THE BUSINESS WOMEN IN ACTION COMMITTEE.W On November 7, our sub-committee hosted Estelle Morin, psychologist and professor at the Department of Management of the École des Hautes Études Commerciales.Her speech, "The transformation of work in the next decade," generated a lot of interest among audience members, who were fascinated by the subject, and with good cause! The questions raised by Dr.Morin concern us all very deeply.With extraordinary ease and aplomb, Ms.Morin began by outlining the results of her research on the current workplace situation: every year, mental health problems represent $20 billion in social costs in Canada and $4 billion in Quebec.One third of all long-term disability claims are related to those problems, not to mention the salary insurance premiums paid by employers, drug costs, and psychologists' fees (some $25 million per year.) Ms.Morin's research results indicate that mental health problems are caused largely by organizational factors that send out warning signals within the company and have a negative impact on staff: indecision, unwillingness to delegate, lack of communication, being overemotional or cynical, and investing too much in the work.These elements are encountered most often among young people - those under 30 or 40 just launching their careers - and among the highly educated.It's hardly surprising, then, that if they won the lottery, 17% of Quebecers would quit their jobs - compared to 10.8% of French and 1.6% of Belgian workers! Morin and her team have carried out many in-company studies, particularly with regard to health.The results are very clear: "The gap between what we do and who we are determines our psychological well-being and our commitment to the organization that employs us." All of the restructuring carried out in recent years, including budget and job cuts, has apparently done much to slash deficits and reduce payroll costs.But if you take a closer look, you realize that the remaining staff are paying a heavy cost in terms of health and balance.As a result, the costs related to employee turnover and reduced efficiency are probably higher.The solution?Strategies that should be considered include reorganizing the work, correcting stress-inducing factors, and developing an organizational ethic.Companies must learn to recognize the signs of stress.There is an urgent need to promote occupational health.If we enjoy going to work because we are happy there, we feel we are treated well, and we have a sense of accomplishment, we will very likely work more efficiently.Judging by the audience's rapt attention and the questions posed after the presentation, this is an extremely timely subject.Ms.Morin is continuing her research into ways to help resolve the "social" problems caused by poor occupational health and her inquiry into the meaning of work.¦ 4 page 2 Representation.In France, Action de Femmes is promoting the presence of women on boards of directors.You can visit their site at http://www.actionde femme.fr/index.html.It mission statement reads as follows ".the initiatives of this association and its founding members are intended solely to, in the interest of the company, allow women to express themselves and contribute to the decision-making process at the management level, and at the same time, to allow members of boards of directors."directoires" or "des conseils de surveillance" to benefit from the perception of a woman, whose practicality, independence and responsibility allows her to identify and resolve problems from a different perspective." TO COME The Equality 2005 project will examine the progress of women on the boards of directors of companies and institutions.Using the 2002 Directory of Directors published by the Financial Post, we will compare the results of the 1997 and 2002 studies.If you are a woman and would like to register in our candidate bank; if you are a corporate leader interested in adding women to your board of directors; if you have comments or suggestions or would like more information on the Equality 2005 project, contact us: By e-mail: Nicole Ranger, Project manager: nranger@ccmm.qc.ca Karine Bardier, Administrative assistant: kbardier@ccmm.qc.ca By telephone: (514) 871-4000, extension 4402 To consult previous articles by Nicole Ranger online, go to www.btmm.qc.ca.Newsroom and Leadership Montreal and select the desired issue.¦ % Scotiabank l/IA* VIA Rail Canada HISTORICAL NOTES.OUR CHANGING WORLD AND TIMES Sales clerk course: New session begins February 3 at the École des Hautes Etudes .« Fifty-five years ago, on January 20, 1947, the following article appeared in the Board of Trade's newsletter.• Je The second series of sales clerk classes will begin on February 3.The teacher will be Mr.Armand Gauthier, the fruit and vegetable manager at the Dionne stores.All grocers and butchers who have recently joined the Board of Trade and who are interested in registering their employees for this course should contact Robert Letendre or Paul Vaillancourt, Jr., at MA.3701.The fee for the next eight-week course is $4.00.The classes will cover how to handle fruits and vegetables and how to use 'A cash register.cJjjxFyt Trust It is no accident why so many organizations trust us in helping them put in place their strategies.They rely on us for building solutions that will enable the successful achievement of their corporate goals.5, Place Ville-Marie Suite 1000 Montreal, Quebec H3B 4X3 Andersen 514 871 8559 www.andersen.com/canada SERVIE 13 Leadership Montréal - February 2002 INFO ENTREPRENEURS: YOUR FRONT UNE INFORMATION RESOURCE FOR EXPORTING By Maurice Kaspy, Info entrepreneurs —¦ inro entrepreneurs ‘"'g?*' ÇrtjÇ Where can your company turn to for information when it wants to successfully export a product or service?According to both the federal and provincial governments, Info entrepreneurs is THE information gateway to exporting and international trade.With access to various government departments and its qualified and knowledgeable staff, Info entrepreneurs is highly capable of answering all requests with regard to your exporting needs.TCI - Team Canada Inc.-Export Information Service Team Canada information officers will take the necessary time to discuss the various information sources and/or contacts appropriate to your specific exporting requirements.This includes the basics of exporting, logistics, permits and regulations, market information and access, insurance and financial research.By using Info entrepreneur's Documentation centre, you have access to its extensive information resource network, which includes Industry Canada (International Trade Centre), the Department of Foreign Affairs and International Trade (DFAIT), and Canada Economic Development (CED).This network of agencies makes identifying potential clients, such as foreign market distributors, even more effective.Info entrepreneurs is the regional link to the Canada Business Service Centre (1-888-811-1119 - toll-free).It's available across Canada from Monday to Friday during usual business hours.Several on-line documents relating to exporting are also available on our Web site: www.infoentrepreneurs.org.Among the available on-line documents regarding exporting are Services to exporters and Sources of financial and technical assistance.More useful tools to export YOUR PRODUCT OR SERVICE As Info entrepreneurs strives to maintain its role as a business information gateway, it must stay on course and offer specific and relevant tools to its clients.Among the many sources of export information available , Exportsource is considered one of Canada's most comprehensive on-line resource tools.Clients can simultaneously search a number of government, non-government as well as private sector Web sites.Topics include: preparing to export, researching coun- tries and sectors, marketing and financing, understanding the global marketplace.Visit the Web Exportsource Web site at: www.exportsource.gc.ca Our provincial partners Ministère de l'Industrie et du Commerce (MIC) - www.mic.gouv.qc.ca.MIC offers Quebec companies access to a team of experts in international markets, trade policies, international data banks as well as entry to large distribution networks.With its toll-free exporting information line MIC Exportation (1-877-496-7177), MIC provides information relative to exporting, provincial assistance programs, i.e.IMPACT, as well as referrals to industry and geographic sector contacts within the MIC departments.Several programs aimed at priority markets include, Décennie québécoise des Amériques, Vision Europe, Chine 2005, Accès Etats-Unis, and Export Alliance Construction-2002.In order to help businesses enter the Quebec marketplace, MIC organizes, each year, close to 100 activities with the help of a network of over 25,000 available contacts around the world.For general information on export guidance, market entry support, financing, development or in-market assistance, let Info entrepreneurs be YOUR gateway.¦ Info entrepreneurs is a complete orientation service for government business information whose mission is to contribute to the economic growth of business people by taking charge of their information needs.Info entrepreneurs is a partnership between the Board of Trade of Metropolitan Montreal, the Federal government represented by Canada Economic Development and the provincial government represented by Ministère de l'Industrie et du Commerce.The Board of Trade is also a partner of the World Trade Centre Montréal which organizes seminars and trade missions as well as offers advice on the development of export strategies, www.wtcmontreal.com.- Tel.: (514) 849-1999 or 1-877-590-4040.HIGH TECHNOLOGY SERIES Discovering new leaders! Next conferences: Managing the malicious network code threat in the enterprise Date: Thursday, February 21, 2002 Time: from 7:30 to 9 a.m.Place: Hilton Montréal Bonaventure Hotel Mr.Mark McArdle Vice-president, Engineering Networks Associates Next generation broadband solutions for small and medium sized businesses Date: Thursday, March 21, 2002 Time: from 7:30 to 9 a.m.Place: OMNI Mont-Royal Hotel Mr.Terence H.Matthews Chairman and CEO, March Networks Corporation Chairman Mitel Networks Tickets: Members - $31* • Non-members - $45* • Table of 10 (members only) - $295* Reduced prices for our members via our secured Web Site: www.btmm.ac.ca/activities Plus taxes.Major sponsor: m Canada Economic Développement Development économique Cant Canada .BDC- Business Development Bank of Canada Banque de développement du Canada COMPAQ.group telecom COMPLETELY CONNECTED" BANQUE nationale OGILVY RENAULT CGI ffecfcerclte» Srtanc* •t Jpchnotoqi* )t COMMITMSNT Québec ü« Information and reservations: Telephone: (514) 871-4000 Fax: (514)871-5971 Registration on our secured e-commerce site: www.btmm.qc.ca/activities A CÏIVITY 14 R EPDRT Leadership Montréal - February 2002 The Christmas party: a success It was the 14 of December when the staff of Board of Trade celebrated Christmas.The staff would like to extend its many thanks to all the sponsors who, through their contribution of gifts and others.Without their contribution, the evening would not have been quite as festive.Also, kudos to the committee members who offer us, each year, a much appreciated event.Thank you to: Bistro Le Porto Boîtes pliantes Multi Café Selena Centre Molson Château Royal Chocolat Qualité de Luxe Cirque du Soleil Coiffure Jacques Despars Croisière AML Fleurs et paniers de Catherine Four Points Sheraton Dorval Gartner Canada Gestion Mosand Groupe Assurvie inc.Groupe Boutique San Francisco Groupe Corpav Groupe Renaud-Bray Hilton Montréal Bonaventure Inter-Continental Montréal Hotel La Professionnelle La Rapière Le Bifthèque Restaurant Le Capitole de Québec Le Centre Sheraton Montréal Le Latini Le Montréalais from the Fairmont Queen Elizabeth Hotel Le Piémontais Restaurant Lyreco Montreal Casino Mountain Lake PBS Opus Restaurant from the Omni Mont-Royal Hotel Ovarium Profusion Restaurant Restaurant du Vieux-Montréal Ritz Carlton Montréal Soto Restaurant Théâtre du Nouveau Monde Unique Corporate Gifts Via Rail Vieux-port de Montréal Wyndham Montreal Hotel Yves Rocher France i page 6 Technology poie- OUR INNOVATION CAPACITY - A MAJOR CHALLENGE Developing a research and innovation base is a critical element for the growth of technology sectors.In this area, Quebec has distinguished itself by its performance in bio-pharmaceutical industrial R&D, which compares to that of Ontario, and in aerospace, where it leads the way.However, the province is trailing badly in the IT sector.This weakness is a serious hindrance to the creation of new companies in this field, which accounts for over 110,000 jobs, and a threat to our manufacturing base.The other threat is the dearth of university research in IT and the levelling off of credits allocated to university research in high tech, whereas subsidies to our Canadian and U.S.neighbours are growing rapidly.We must rapidly resuscitate R&D, our competitive edge, especially in the IT sector, in order to safeguard Montreal's place among the major North American technology poles.The role of performance indicators Performance indicators measure the progress of the main technology sectors in Metropolitan Montreal according to indices specific to technology centres.They compare our performance to those of the 14 other major North American technology centres, to which the Ottawa-Hull region has been added because of its proximity and direct competition with Montreal.Through its indicators, TechnoVision seeks to provide all the partners in Metropolitan Montreal's development with accurate information on the strengths of the region's main technology sectors.This annual exercise allows us to highlight the challenges we must face to remain a leading technology pole.TechnoVision would like to thank the Observatoire des sciences et des technologies, the Institut de la statistique du Québec and E&B DATA for their contribution.This project was realized thanks to the support of the Table métropolitaine d'Emploi-Québec and Canada Economic Development.For more information on the technology performance indicators of Metropolitan Montreal, request a copy of the 2001 report by calling TechnoVision at (514) 840-1283 or info@mtltv.org) or by visiting their Web site at www.mtltv.org.¦ ECOLE DE TECHNOLOGIE DE L'INFORMATION .c maîtrisez .information.|r maîtrisez.avenir.AVEC UN PROGRAMME DE 2' CYCLE EN TECHNOLOGIE DE L’INFORMATION, OUVREZ-VOUS TOUS LES HORIZONS ! ?Maîtrise en technologie de l’information (45 cr.) >- Diplôme d’études supérieures spécialisées (30 cr.) >- Programme court en technologie de l’information (15 cr.) EFFECTUEZ À DISTANCE LA QUASI-TOTALITÉ DE VOTRE FORMATION.DEMANDE D’ADMISSION Été 2002 ?jusqu'au 1" mars 2002 Automne 2002 ?jusqu'au 1" mai 2002 POUR EFFECTUER VOTRE DEMANDE D’ADMISSION OU POUR PLUS D'INFORMATION m www.eti.uquebec.ca (514)396-8618 • 1 888 394-7888 eti@etsmtl.ca L'ÉTI EST UN PARTENARIAT ENTRE QUATRE ÉTABLISSEMENTS DU RÉSEAU DE L'UNIVERSITÉ DU QUÉBEC.Université du Québec École de technologie supérieure Institut national de la recherche scientifique Télé-université Université du Québec à Montréal make turning a profit a nual event BellZinc.ca.For savings that normally only the big guys get Join the vast community of Canadian businesses who are saving time and money online.The BellZinc Marketplace can help your business with virtually everything you need, from paperclips to software, from human resources to financial solutions, where Canadian business does business, www.bellzinc.ca Become a member today and you could win great cash prizes.Visit the web site e me The BellZinc.ca name and illustration are trademarks of Bell Canada, used under licence. «-S.SPECIAL 16 COLLABORATION Leadership Montréal - February 2002 A NEW CHALLENGE FOR THE WOMEN'S CENTRE OF MONTREAL: TO MAKE EMPLOYERS AWARE OF THE BENEFITS OF HIRING AND KEEPING EMPLOYED WOMEN BETWEEN THE AGES OF 55 AND 64 Between now and December 2002, La Cinquantelle group of the Women's Centre of Montreal will conduct an awareness-raising campaign targeting at employers in the greater Montreal region in order to impress upon them the value of hiring and keeping in their employ women between the ages of 55 and 64.Through an ongoing series of organized meetings with employers and conferences featuring representatives of employers' and union groups, the project managers intend to show that a company's productivity and competitiveness are closely tied to the skills and experience of women between the ages of 55 and 64.In addition to the many life skills acquired over time, these women have what could be termed "corporate memory" — that is, knowledge of the company's know-how and culture.Such skills and knowledge must be passed on to younger generations.Adapting to the new face OF THE WORKFORCE Society in general and the business world are already faced with an aging population and workforce.The presence of women between the ages of 55 and 64 in the job market will only increase over the next few years.This increase generally reflects the participation of women in the workplace, which will reach 63% in 20051 .The services sector alone employs 83% of female workers in Canada and 73% in Quebec.In Montreal, women account for 75% of the workforce in the garment industry.On the other hand, studies have shown that the pool of skilled labour may dwindle in upcoming years as the Baby Boomer generation reaches retirement age.Between 2000 and 2004, 52% of jobs in the Montreal region will be vacated by persons taking their retirement2 .This prospect is made more worrisome by the fact that young workers are entering the workforce later in life, and intermittently.All of these factors will require the world of business to adapt to this new reality."It is a significant challenge," says Bouchra Klaoua, director of La Cinquantelle, "and we will rise to it.We are well aware of the problems facing women over the age of 50, since we have been working to further their inclusion in the marketplace since 1998.Our role in this project will be to sensitize employers, draw a realistic portrait of what they can expect in upcoming years, and give them the tools they need to hire and keep employed women between the ages of 55 and 64." The Women's Centre of Montreal has asked France Castel, the reputed By Nicole Savoie, Métacom, SERVICES DE COMMUNICATIONS artist, to be the spokesperson in helping to make the general public aware of the difficulties inherent in this issue.This pilot project is being conducted in collaboration with Human Resources Development Canada (HRDC) and Emploi-Québec Montréal Bouchra Klaoua, director of La Cinquantelle France Castel, spokesperson for the Women's Centre of Montreal.In addition to the awareness-raising campaign, La Cinquantelle will assist employers to evaluate the role of older women in the dissemination of corporate culture, to identify needs with regard to training, ergonomics, and work organization, and to develop an action place to ensure the ongoing presence of women in the workforce.En plus de la démarche de sensibilisation, les actions de La Cinquantelle porteront sur l'évaluation du rôle de la travailleuse âgée dans la transmission de la culture d'entreprise, l'identification des besoins en formation, en ergonomie, en organisation du travail et sur l'élaboration d'un plan d'action pour assurer son maintien en emploi.Adaptation: necessary, AND PROFITABLE To integrate and keep women between the ages of 55 and 64 in the workforce, companies must anticipate the introduction of new practices that can only prove beneficial.These will include upgrading of training skills and improving workstations.It is common knowledge that training helps motivate employees and alleviates resistance to This image will be a crucial component of the awareness-raising campaign for employers throughout 2002.change by stimulating the ability to adapt.Workstations can be organized to make tasks easier to accomplish as well as to prevent fatigue, work-related accidents and illnesses."The company wins on both fronts," says Ms.Klaoua."By training older female employees, employers keeps their experienced workers and avoid the costs of recruiting new staff.On the other hand, ergonomic organization is good for all workers using or sharing a workstation, while helping to lower the compensation costs of workplace health and safety." An important partner in the business world Like many other projects undertaken by the Women's Centre of Montreal, this initiative is in line with the organization's mission, which is to give women the tools they need to improve their living conditions and to achieve personal and financial autonomy.For 28 years now, the Centre has assisted more than a half-million women, thus contributing to the economic growth of the City of Montreal."Whether its equipping women for integration into the job market or for maintaining their current employment, we help them become active players in society while relieving the State of the responsibility for their well-being," explains Johanne Bélisle, director general of the Centre, who in 2001 earned the Femmes d'affaires du Québec award (Businesswomen of Quebec, executive or professional category, non-profit organization) from the Réseau des femmes d'affaires du Québec.With sales ranging between $2 and $2.5 million annually, the Women's Centre of Montreal employs 46 staff and is assisted by 300 volunteers.Over the next five years, the major priorities and challenges facing the Centre are the fight against poverty, the aging population, immigration problems and violence against women.The team's 140-year-old building will also need renovations.The Centre's director general believes all of this is possible "with the support of governments and the private sector, as it is in their interest to improve the population's standard of living and spur the economic growth of the greater metropolitan region." Since being founded in 1973, the Women's Centre of Montreal has proven its viability and its importance to Montreal's economic and social scene, not to mention its ability to identify issues at stake and meet challenges.None of that will change in the foreseeable future! ¦ Tremblay, D.G., Villeneuve, D.(1998).L'aménagement et la réduction du temps de travail: les enjeux, les approches, les méthodes, Télé-Université, Sainte-Foy.2Grenier, André (1999).Le marché du travail après 45 ans : un milieu en mutation.Emploi-Québec.Johanne Bélisle, director general of the Women's Centre of Montreal I ACTIVITIES 17 "BOOMERANG: THE RETURN EFFECT" A NEW FORM OF NETWORKING On November 27, three different companies hosted Board of Trade members to the first Boomerang gathering—an after-hours cocktail party—of the 2001-2002 season.Boomerang is a networking activity offering Board of Trade members an opportunity to establish business contacts during facilitated gatherings in a new environment, i.e.somewhere other than the Board of Trade or a hotel.Small groups of 10 to 15 people - who are not in direct competition with one another - are hosted by Board of Trade member companies.A representative of the host company presents the company to the other participants.Each member then does the same thing -introduces their company and its products and services to the other members of the group.And it all takes place in a relaxed atmosphere conducive to dis- OUR THANKS We would like to thank the three host companies and their representatives -AT & T and Sophie Dionne, BMO Nesbitt Burns and Robert Poirier, and Accutel.com and Kelly Jennifer Jedrychowski - for their kind invitations and warm welcome.¦ HISTORICAL NOIES.OUR CHANGING WORLD AND LIMES The following artic in the January 20, of the Board of Trade ' 8 newsletter.Commerce' Leadership Montréal - February 2002 Most of our activities ore eligible under Bill 90.Look for this logo.(90) Getting a busy signal The carpentry courses organized by the Board of Trade's industry department,announced in Commerce-Montréal last week, were extremely successful, judging by the number of telephone calls received by our office following the announcement published in the city's major newspapers.The large number of registrations sent in by mail had ' already exceeded our expectaf tions, but we were even more surprised when a dozen people came directly to the clas half an hour before the ; course began to register the last minute.Judging by the number P'Mma times we had to give out the MA.3701 number with regard to the carpentry course, ^„it is high time that lone gave the Board of Ttade the additional phone S ^ lines it.Jias been requesting for s’ëveral months.BOARD OF TRADE ACTIVITIES FEBRUARY 2002 5 5 to 7 p.m.Tuesday's business after hours Location to be confirmed 12 Noon to 2 p.m.Business luncheon Aging: a major challenge in the new millennium Pierre Genest Chief executive officer Solidarity Fund QFL Hilton Montréal Bonaventure 19 8 a.m.to 4 p.m.The Learn and Earn ww Workshops Public relations: networking and image Nadia Nadège President AADVENIR Marketing stratégique Board of Trade premises 19 Noon to 2 p.m.Business luncheon WW The competitiveness of the Canadian capital markets Barbara G.Stymiest President and CEO Toronto Stock Exchange Hilton Montréal Bonaventure 20 11:30 a.m.to 1:30 pm Networking luncheon Contact-Club Plus St.James's Club of Montreal 21 7:30 to 9 a.m.Breakfast High Technology series Managing the malicious code threat in the enterprise Mark McArdle Vice-president, Engineering Network Associates Hilton Montréal Bonaventure 26 Noon to 2 p.m.Business luncheon We are the State! Guy Saint-Pierre Chairman Royal Bank of Canada Hilton Montréal Bonaventure 26 5:30 to 7 p.m.Networking activity Boomerang: The return effect Location to be confirmed MARCH 2002 5 5 to 7 p.m.Tuesday's business after hours Location to be confirmed 19 Noon to 2 p.m.Business luncheon The SAQ: still plagued by the old demons Gaétan Frigon President and CEO Société des alcools du Québec Hilton Montréal Bonaventure Information and registrations: Tel.: (514) 871-4000 Fax: (514) 871-5971 Reduced prices for our members via our secured Web site: www.btmm.qc.ca/activities HaleSIflf Major sponsor BOMBARDIER Fiducie Desjardins FRASER MILNER CASGRAINs.r.1.lawyers Pratt & Whitney Canada Bélair A United Technologies Company fifTOUChô ?)) SNOLAVALIN SSQ FINANCIAL GROUP Air Canada / Canada Economic Development / Meloche Monnex / Uniglobe Voyages Lexus c FEBRUARY 2002 20 8 to 9:30 a.m./on\ Breakfast conference Ww Electronic Commerce: creating confidence - from theory to practice Presentation of a fall 2001 study with Quebec consumers on e-commerce (B2C) by Orbicom, the International Network of UNESCO H|T.j; 1 I §Ü ||| $ ' 2' > , ELECTRONIC COMMERCE INSTITUTE ACTIVITIES INFORMATION AND REGISTRATION: Breakfast conference: Tel.: (514) 840-1299 Fax: (514) 840-1244 Mandatory pre-registration / Free admission Seminar: Tel.: (514) 871-4000 Fax: (514) 871-5971 Reduced prices for our members via our secured Web site: www.btmm.qc.ca/activities Chairs in communications.Board of Trade premises, Via Rail Room 27 8:30 a.m.to noon SMB seminar: "Parlons affaires" series Presentations by SureFire Commerce and Silanis Technology Inter-Continental Montreal Hotel THE BEST RUN E-BUSINESSES RUN my SAP.Com The Electronic Commerce Institute is'supported by: Canada Economic Development, ministère de l'Industrie et du Commerce du Québec, ministère des Affaires municipales et de la Métropole and also the Conseil du trésor.SPONSOR BUSINESS LUNCHEONS £ I l** "WW* World Trade Centre Montréal WORLD TRADE CENTRE MONTREAL ACTIVITIES FEBRUARY 2002 8:30 a.m.to noon (in French) ., Training workshop wUJ Letters of credit Michel Bitar National Bank of Canada Inter-Continental Montreal Hotel 12 to 13 Trade mission to UN in New York Environment @> 15 8:30 a.m.to noon (in French) .Training workshop Incoterms 2000 André Bourassa Fritz Starber Inter-Continental Montreal Hotel 20 8:30 a.m.to noon (in French) / .Training workshop How to determine a trade agency in the United States Louise Martin-Valiquette, PLLC Pierre Trudel, Trudel Solution marketing Marketing Inter-Continental Montreal Hotel February 27 to March 1 Trade mission to the World Bank in Washington Education / Training MARCH 2002 13 8:30 a.m.to noon (in French) .Training workshop wUJ The Canadian Commercial Corporation andthe Export Development Corporation Luc J.Brunet, CCC Frank Trentadue, EDC Inter-Continental Montreal Hotel Information and registration: Tel.: (514) 849-8318 i ACTIVITIES 18 Leadership Montréal - February 2002 THE LEARN AND EARN WORKSHOPS Fun, Pride and Prosperity Public relations: networking and image Guest speaker Nadia Nadège, President AADVENIR Marketing stratégique Developing your business means DEVELOPING YOUR RELATIONSHIP WITH BUSINESS PEOPLE Do you know what you want?Depending on your specific professional goals - whether you are a man- ager or professional, entrepreneur or independent worker - you need to surround yourself with resources: contact people, references, suppliers, clients and more.How can you be sure to attend the right events and target the right people?Do you make an impression on those you meet?Once you have managed to meet the right people, you must be able to communicate in a way appropriate to the transient nature networking situations.How can you introduce yourself quickly but powerfully, set yourself apart from your competitors, make yourself understood, and make a lasting impression?Don't forget your business cards, agenda and address book in order to fully benefit from this workshop.Nadia Nadège has earned degrees from European and American universities in marketing and adult education.She has worked for 30 years in Europe, the United States and now in Canada.Her international experience touches all aspects of the profession: strategic planning, research, corporate communications, employee communications, publications for on-line companies, digital public relations and training.The author of several works, she is a sought-after speaker who relies on networking to develop her company's clientele.The workshop will be given in French, with a bilingual question period.Date: Tuesday, February 19, 2002 Time: 8 a.m.to 4 p.m.Location: Board of Trade premises Cost: Member - $90* Non-member - $130* *Plus GST and QST.Information and registration: (514) 871-4000 Reduced prices for our members via our secured Web site: www.btmm.qc.ca/activities ¦ A WONDERFUL EVENING WITH AN UNBEATABLE VIEW OF MONTREAL At the Tuesday After Hours on December 4, Board of Trade members were guests of the Altitude 737 restaurant, located at the top of the Place Ville Marie.The spectacular view of the city skyline was enjoyed by all.As always, this evening enabled more than 200 people to establish new contacts or touch base with old ones.The Board of Trade would like to thank Mr.Robert Ryan, of Altitude 737, for this enjoyable evening as well as our M.C., Mr.Jean-Serge Grisé, of Allcom Stratégies Communications.The Board of Trade's Tuesdays After Hours program is designed to facilitate networking between business people.Stay tuned for the location of our next get-together.¦ MIMt • : IUM'X ¦ missm Board of V ’ ?*> *\ $ * * > * - i IS Networking dinner 2002 A blanket of stars! That's what you'll discover at our 2002 Networking dinner.Well pay homage to this year's constellation of stars and recount the story of their meteoric rise with a dash of sparkle and a pinch of whimsy.So paste a star into your agenda now and we'll see you there on May 9, 2002.Thursday, May 9, 2002 at 5:30 p.m.Hilton Montreal Bonaventure 1 Place Bonaventure, Montreal An activity organized by the Businesswomen in Action committee Information: Isabelle Scaffidi (514) 871-4000, extension 4022 In remembrance of this evening, each of the women honourees will receive a sculpture compliments of BIRKS Affaires % Banque Scotia OROUPË DB PRESENTATION CÜRPAV WA± VIA Rail Canada A CTIVITIES 19 Leadership Montréal - February 2002 CONTACT-CLUB PLUS NETWORKING LUNCHEON Exclusive to members Participate in our Contact-club Plus networking luncheons Targeting the people you want to KNOW - AND MUCH MORE! While enjoying an excellent meal, each member takes turns presenting their company to the other seven participants at their table.To keep the conversation lively, one member at each table is asked to moderate the discussion.At the end of the meal, a draw is held and one person at each table is given four minutes to present their company to all the guests in the room.In addition to increasing your visibility, this activity allows you to identify the people with whom you wish to establish and maintain contact with a view to: • becoming their client or supplier • recruiting them • getting their feedback ('§¦) Desjardins THE BUSINESS LUNCHEONS 2002 Major Sporttcw Wednesday, May 22 Wyndham Montreal Hotel B Bernard Voyer_______________ Explorer and speaker Bernard Voyer Explorateur Inc."Prom dreams to reality" Presentation of the Outstanding student awards — Secondary V and vocational education programs A| Chambre de commerce ¦ du Montréal métropolitain Board of Trade of Metropolitan Montreal At th* and of die business luncheons season, there will be a drawing for a return ticket for two, hospitality dass, compliments of <§> AIR CANADA on it's international network.Reduced prices for our members when registration Is done via our secured Web site: Plus GST (7%) and QST (7,5%) Confirm your attendance as soon as possible.Telephone: (514) 871-4000 Fax:(514)871-5971 YOUR KEY TO BUSINESS Partake in Montreal's most prestigious forum Tuesday, February 12 Hilton Montréal 8on»v#nture B Pierre Genest ~.] President and chief executive officer Solidarity Fund QPL "Aging: a major challenge In the new millennium' Tuesday, February 26 Hilton Montréal 8on«v«nture ¦ Guy Saint-Pierre I Chairmen Royal Bank of Canada “We are the State! " Tuesday, March 19 D«lta Centre-Villa HTan Greenberg | President and chief executive officer Astral Media Inc 'Astral Media: a changing company in a changing industry" Tuesday, April 9 Location to bo confirmed BGuy Laliberté Founding president Cirque du Soleil "Montreal as an international culture metropolis" Tuesday, February 19 Hilton Montréal Bonaventure B Barbara G.Stymiest I President and chief executive officer Toronto Stock Bxchange "Th# competitiveness of the Canadien capital markets" Tuesday, March 12 Hilton Montréal Bonaventure B Gaétan~Friqon | President and chief executive officer Société dee afcoole du Québec "The SAQ: still plagued by the old demons" Tuesday, March 26 Hilton Montréal Bonavemure B Louis R.Chênevert | President Pratt Si Whitney "Effective leadership driving business results* Tuesday, April 23 Hilton Montréal 8onav*nture B Réal Raymond_______________ President and chief operating officer National Bank Mr.Raymond's first talk as president and chief executive officer Information The business luncheons are held from 12 noon to 2:00 p.m.TICKET $50 / member $75 / non-member $475/table of 10 (members only) Bëll BOMBARDIER B0M8AR0KR *1N* Fiducie Desjardins IR \SI K Mil .NE K ( VSOKAIN HR lawyers Pratt & Whitney Canada A Urüfo'f Tecrinofogiex Osmp&ffy Samson Bélair Deloitte &Touche SN< I.AVAI.IN SSQ FINANCIAL GROUP Wasco Canada Economic Development Uniglobe Voyages Lexus • enlightening them • informing them about your products and services Bring your business cards and promotional documentation.Date: Wednesday, February 20, 2002 Time: Registration and cocktail -11:30 a.m.Networking luncheon: 12 to 1:30 p.m.Location: St.James's Club of Montreal 1145 Union Avenue, Montreal Cost : $45 * * Plus GST and QST.Information and registration: (514) 871-4000 Reduced prices for our members via our secured Web site : www.ccmm.qc.ca/activites ¦ CGft- S Ordre des CGA du Québec i page 9 Pierre Langelier.ON THE FUTURE OF THE INSTITUTE: TRAINING, STRATEGIC WATCH, BUSINESS MENTORING We will pursue our mission and develop tools tailored to the needs of SME leaders, who are often absorbed by their daily activities.To this end, we will offer, within the next few months, our online certification program to allow busy managers to study at their own pace.We will also focus on our strategic watch service that allows companies to collect information regarding, among other things, best practices, the competition, new products, and partners.As well, thanks to Canada Economic Development, we will offer a few hours of free consultation to guide companies in their initial foray into the world of electronic business.I do not believe the nay sayers who shun any investment in electronic commerce.While its growth has not been as quick as anticipated, it is nevertheless undeniable.Indeed, from my perspective, the glass is not half empty, it is half full.and filling up.¦ *1» FINANCIERE BANQUE NATIONALE 4 PROUD PARTNER OF THE GREATER MONTREAL LEADERSHIP NETWORK THE “MAJOR PARTNERS” Unite our forces for the growth of Greater Montreal! Chambre de commerce du Montréal métropolitain Board of Trade of Metropolitan Montreal Institut du commerce électronique Electronic Commerce Institute World Trade Centre Montréal ABB • Aéroports de Montréal • Abitibi Consolidated Inc.• Agropur coopérative • Air Canada • Air France • Air Liquide Canada inc.• Alcan • Alstom Canada inc.• Andersen • Aramark Québec inc.• AstraZeneca Canada Inc.• AT&T Canada • Aventis Pharma • Avon Canada Inc.• AXA Assurances inc.• Banque CIBC • Banque de développement du Canada -Siège social • Banque de Montréal • Banque Laurentienne du Canada • Banque Nationale du Canada • Banque Scotia • Banque Toronto-Dominion • Bariatrix International inc.• BCE inc.• Bell ActiMedia • Bell Canada • Bell Helicopter Textron • BMO Nesbitt Burns • Bombardier inc.• Bourse de Montréal inc.• Bowater Produits forestiers du Canada inc.• Brasserie Labatt Itée • Bureau en Gros • Cabinet de relations publiques NATIONAL inc.(Le) • CAE • Caisse de dépôt et placement du Québec • Camco inc.• Canac inc.• Canada 3000 inc.• Canadien National • Canadien Pacifique Ltd.• Cap Gémini Ernst & Young Canada inc.• Cascades inc.• Casino de Montréal • Ciment St-Laurent • Cirque du Soleil • Cogeco inc.• Cognicase • Commission scolaire de Montréal • Communauté urbaine de Montréal / bureau du président • Compagnie d'assurance Standard Life (La) • Computer Sciences Corporation • Computershare • Costco Canada inc.• de Granpré Chait» Desjardins Ducharme Stein Monast et Sogemis inc.• Dessau-Soprin inc.• Discreet Logic Inc./ Autodesk Canada • dmg world media (Canada) inc.• Domtar inc.• École des Hautes Études Commerciales (HEC) • EDS Canada inc.• EDUMICRO inc.• Eicon Networks • Emploi-Québec • EMS Technologies, Space Electronics Group • Ericsson Canada inc.• Ernst & Young • Fasken Martineau DuMoulin • Fédération des caisses Desjardins du Québec • Fednav Limited • Fiducie Desjardins • Financière Banque Nationale • Financière Sun Life • Fonds de Solidarité (FTQ) • Fraser Milner Casgrain • Gartner Canada • Gaz Métropolitain • Glaxo Wellcome Inc.• Goodyear Canada inc.• Great West, companie d'assurance • Groupe CGI Leaders! inc.• Groupe Chagnon international Itée.• Groupe conseil DM R inc.• Groupe Cossette Communication • Groupe Créatech • Groupe LGS inc.• Groupe Optimum inc.• Groupe Pharmaceutique Bristol-Myers Squibb • Groupe SNC-Lavalin inc.• Groupe Télécom • Groupe TVA inc.• Groupe-conseil Aon inc.• Hewitt Équipement Itée • Hewlett Packard (Canada) Itée • Hydro-Québec • IATA - International Air Transport Association • IBM Canada Itée • Imperial Tobacco Canada Itée • Industrielle-Alliance Cie d'Assurance sur la vie • Industries C-MAC (Les) • Investissement-Québec • Ivaco inc.• KPMG s.r.l.• Kruger inc.• Lafarge Canada inc.• Le Groupe Jean Coutu (PJC) inc.• Le Groupe Télé-Ressources Itée • Les Hôtels Fairmont • L'ORÉAL Canada • Loto-Québec • McCarthy Tétrault • McGill University • Médias Transcontinental inc.• MDS Pharma Services Inc.• Médis Services Pharmaceutiques et de santé inc.• Meloche Monnex inc.• Merck Frosst Canada inc.• Métro inc.• Microcell Télécommunications inc.• Molson • Nexlnnovations inc • Noranda inc.• Nortel Networks • North Star Ship Chandler inc.• Novartis Pharma Canada inc.• Oberthur Jeux et Technologies • Office municipal d'habitation de Montréal • Ogilvy Renault • Ouimet Cordon Bleu inc.• Parmalat Canada • Petro-Canada • Pfizer Canada Inc.• Pitney Bowes du Canada Itée • Pomerleau • Port de Montréal • Postes Canada • Power Corporation du Canada • Pratt & Whitney Canada • PricewaterhouseCoopers • Provigo inc.• Québécor Media inc.• Raymond, Chabot, Grant, Thornton • RBC Banque Royale • Regroupement des collèges du Montréal métropolitain • Réno-Dépôt inc.• Restaurants McDonald du Canada Itée • Richter, Usher & Vineberg • Robert Half International inc.• Rolls Royce Canada Ltd.• RONA inc.• Samson Bélair/Deloitte & Touche • Schering Canada inc.• Scotia Capitaux inc.• Shire BioChem inc.• SITQ immobilier • Sobeys Québec • Société Compaq Canada inc.• Société conseil Mercer Itée • Société de transport de la C.U.M.• Société des Alcools du Québec • Société du Groupe d'embouteillage Pepsi • Société du Palais des Congrès de Montréal • Société du Vieux-Port de Montréal • Société générale de financement du Québec • Sprint Canada • SSQ Groupe Financier • Stikeman Elliott • Sucre Lantic Itée • Système M3i inc.• Tecsult inc.• TELUS Mobilité • TELUS solutions d'affaires • The Gazette • Transat A.T.inc.• UAP inc.• UBI Soft Divertissement Inc.• Université Concordia • Université de Montréal • Université du Québec à Montréal • Van Houtte inc.• Velan Inc.• Vêtements de sport GILDAN active wear • VIA RAIL Canada inc.• Ville de Montréal - Service du développement économique • Wyeth-Ayerst Canada Inc.WELCOME TO THE MAJOR PARTNERS CIRCLE CALL US AT (514) 871-4000, EXT.4067