Leadership Montréal = Leadership Montréal, 1 mars 2002, Anglais

IlEADERBHIP Mgntréa1 •ôrtiKMf RW8 Partners Agenda 3ss°£/ m Chambre de commerce m du Montréal métropolit du Montreal métropolit Board of Trade of Metropolitan Montre World Trade Centr Montréal üÜtiMMaMN March 2002 Institut du commerce électronique Electronic Commerce Institute Volume 5 Number 2 1 1 !>i)€§€; $ Wireless: SMS at the starting line _ page 8, 9 Profile Daniel Bénéteau at the head of a booming wireless network PAGE 1 3 3^ JM.V PR0JEC1 2 Leadership Montréal - March 2002 Representation of women on corporate and INSTITUTIONAL BOARDS OF DIRECTORS: AN ASSET • A STRENGTH • A NECESSITY EQUALITY 2005.ON YOUR MARK! GET SET.GO! By Nicole Ranger, director of the Equality 2005 project • There are more women executives, institutional officers and corporate leaders; • Ten women have become part of Premier Landry's cabinet; • 25% of women earn more money than their spouse, according to Statistics Canada1 ; • In 2002, 21% of senior management positions are occupied by women, an increase of 4% since 19872 ; • The percentage of women sitting on the boards of directors of listed companies headquartered in Quebec increased from 5.8% in 1997 to 7.8% in 2002; • In 1997, of the 2,359 director positions, 139 were held by women.In 2002, there were 2,350 board of director positions, of which 184 were held by women.(See graph) The Board of Trade of Metropolitan Montreal's Equality 2005 project seeks to sensitize women to the importance of sitting on the boards of directors of companies and institutions and the need for a more equitable distribution of decision-making positions between men and women.March 8: Highlighting Women Look at how far we've come since the celebration of the first Women's Day on March 19, 1911 ! 1918: Women obtain the right to vote in federal elections.Marie Giguère Melanie Kau Melanie Kau, president of Mobilia Inc.Ms.Kau also sits on the board of the Fondation du Musée d'Art Contemporain and is the president of the Small Business and Entrepreneur Advisory Council of the RBC Royal Bank for Quebec.Representation of women on boards of directors of listed companies headquartered in Quebec Director positions Positions held by men Positions held by women 1997 2002 1929: Lord Sankey, Chancellor of the Privy Council, announces the decision of the five Lords "that the exclusion of women from all public offices is a relic of days more barbarous than ours.And to those who would ask why the word "person" should include females, the obvious answer is, why should it not?" 1934: Married women can henceforth open a personal bank account.1940: Quebec women obtain the right to vote, 18 years after most women in other provinces.1964: Abolition of the legal incapacity of married women, which began the revision of marital and paternal power.The start of the educational reform allowing women access to post-secondary education and to more varied career choices.1977: The United Nations adopts a resolution inviting countries to dedicate a day to celebrating women's rights.March 8 chosen as the day of recognition.1981: Revision of the Civil Code.The legal equality of spouses within a marriage is henceforth recognized.1997: Ratification of the Pay Equity Act, obligating companies to correct any gender-based pay inequity.Step by step in the right direction Today, in 2002, we can make the following observations: • Women have greater access to the labour market; During this special month, it would be a good idea to take stock of your organization's progress in promoting women's equality.How can you, as a woman or corporate leader, make sure that women have the room to grow within your organization?The Equality 2005 team would be interested in knowing your action plan.Saluting women Since the Annual meeting of members last fall, the board of directors of the Board of Trade of Metropolitan Montreal has welcomed three more women to its fold: Marie Giguère, senior vice-president, chief legal officer and secretary of Molson Inc.Ms.Giguère sits on the boards of directors of several other organizations including the Douglas Hospital Foundation, the special committee of the Regulatory Division of the Montreal Stock Exchange, the Conseil des Arts of the CUM, and the McGill University Board of Governors.Micheline Martin, senior vice-president, RBC Royal Bank, Quebec.Ms.Martin is also a director on the board of the Fondation de l'Université du Québec à Montréal and of the Campaign 2001 cabinet of Centraide of Greater Montreal.As well, she is a governor of the Fondation Charles-Bruneau.Micheline Martin Hélène Desmarais We are also pleased to welcome Ms.Hélène Desmarais.Ms.Desmarais is the chairman and chief executive officer of the Centre d'Entreprises et d'innovation de Montréal (CEIM) and just recently joined the Board of Trade's a, V i - P I board of directors.She already sits on a number of boards of organizations, institutions and major companies, notably, as chairman of the board and the executive committee of the Société de Développement Economique Ville-Marie and as vice-president of the Conseil Consultatif International and the Centre d'Études en Administration Internationale (CETAI) of École des HEC.We would like to announce the appointment of Mackie Vaddacchino de Massy to the position of executive vice-president, corporate affairs, Gildan Activewear Inc.Ms.Vaddacchino de Massy has been a member of the board of directors of the Board of Trade since 1999.Mackie Vaddacchino de Massy Two other women are members of the Board of Trade's board of directors: Lili de Grandpré, vice-president of Mercer Management Consulting Ltd., and Christine Marchildon, vice-president and general manager (Quebec) of BMO Harris Private Banking.We would like to congratulate Ms.Marchildon for her speech entitled "Women and Leadership," delivered on January 29 at the Mount Stephen Club as part of a Businesswomen in Action activity.Christine Marchildon Lili de Grandpré 1 Bérubé, Nicolas, «Coude à coude», Jobboom.com le magazine, wwwjob boom.com/jobmag/08-Q8-texte.html.2 Ibid 3 Barbier, Karine, Egalité 2005, Chambre de commerce du Montréal métropolitain.Données compilées à partir du 1997 Directory of Directors et du 2002 Directory of Directors du Financial Post.page 11 ? Photo: Jean-René Archambault EDITORIA 3 Leadership Montréal - March 2002 THE MODERIZATION OF RUE NOTRE-DAME - A sustainable development of Montreal requires a metropolitan perspective Guy Fréchette Following the conclusion of public hearings before the Bureau d'audiences publiques en environnement (BAPE) concerning the Notre-Dame urban freeway, the Board of Trade of Metropolitan Montreal acknowledges the scope of the work accomplished and the participation of a large number of stakeholders from the public sector, social milieus and business community.Equally remarkable was the existence - among the many opinions expressed during the debate - of both a strong consensus on the need to immediately put an end to the status quo and the highly diverging opinions on how to go about it.For the rue Notre Dame modernization project to be successful, the Government of Quebec and the City administration must work together so as to present to the population a project and arguments that will garner more support than currently exists.With this in mind, and in the wake of the recent Cabinet shuffle, the Board of Trade would like to commend the conciliatory attitude of the new Transport minister.Serge Ménard.To meet this challenge, this modernization project must be examined from a far broader, metropolitan perspective.A project of such magnitude will not only have very long-term effects but an impact that will transcend the immediate neighbourhood where the work will take place.Beyond the importance of this initiative for the residents and companies of Hochelaga-Maisonneuve, Mercier and Sainte-Marie, who will benefit from the revitalization of this part of the city, it is essential to recognize that rue Notre-Dame is part of a road infrastructure that is shared by the entire metropolitan Montreal population.As such, this project will affect groups whose concerns and needs are often quite different: off-island motorists who drive downtown, pedestrians who fear an onslaught of traffic, and naturally, the residents of the eastern part of the Island who would like a more peaceful living environment, and finally, truckers who would like to travel more easily.Striking a balance between these interests and needs is the only approach that will make it possible to carry out a sustainable modernization project in a metropolitan context.In this regard, the creation of the new Metropolitan Montreal Community (MMC) now offers the metropolitan area a political and administrative framework that promotes coherent decision-making, taking into account regional orientations.The modernization of rue Notre-Dame is an opportunity to demonstrate the relevance of these new authorities, particularly of the MMC in this case, because issues regarding the metropolitan road network and public transportation are precisely within its jurisdiction.With a view to adopting a metropolitan perspective, the Board of Trade has identified four needs that the rue Notre-Dame modernization project should address to be considered a success.These needs are to ensure: • the continuity of the Montreal Port's activities so that we can still benefit from the major economic role it plays; • the safe, efficient circulation of goods and people to promote the development of economic activity in the east end of Montreal; • not only a better quality of life for those living near rue Notre-Dame but also the revitalization and sustainable development of the Sainte-Marie, Hochelaga-Maisonneuve and Mercier districts while protecting their residential character; • adequate public transit, for both east-end residents and those outside the city who may use the modernized thoroughfare to reach downtown so as to provide a viable alternative to automobile use.For the rue Notre-Dame project to become a viable project, we must not only look to the future, but also take the time to look around us, a practice that should become a habit.¦ Guy Fréchette President Published by Greater Montreal Leadership Network Mgntr^l 5 Place Ville Marie Plaza Level, Suite 12500 Montreal (Quebec) H3B 4Y2 Tel.: (514) 871-4000 Fax: (514) 871-1255 Web site: www.btmm.qc.ca E-mail: info@ccmm.qc.ca President Guy Fréchette Editor-in-chief and Managing editor Madeleine Murdock Collaborators Joëlle Ganguillet Élise Lafrenière Claudette Lemieux Lucie Papineau Michel Philibert Nicole Ranger Rémi Thibault Nadia Tripodi Production and advertising assistant Sylvie Paquette Advertising Johanne Gagné Design and production Talengo Design inc.Printer Imprimeries Transcontinental inc./ Division Transmag Subscription fee $25 (9 issues) + taxes Front page photograph: Mario Beauregard ISSN 1480-4638 Legal deposit National Library of Québec National Library of Canada LET'S TALK BUSINESS WITH THREE WINNERS OF THE ELECTRONIC COMMERCE GALA 2001 The Electronic Commerce Gala 2001 is the meeting place of excellence in e-commerce.It is a prestigious event blending networking and celebration.The Gala's three laureates, Archambault, Exit.ca and MokaSofa have succeeded in setting themselves apart in their respective markets.As a result of their sustained efforts, they have attracted the attention of both their clientele and business people.They have worked tirelessly, innovated and constantly renewed their efforts to become dotcom beacons.The winners will be present at this seminar to share their experience and speak about the factors that contributed to the success of their companies.Come and meet them! Date: Wednesday, March 27, 2002 Time: 8:30 a.m.to noon Location: Hilton Montréal Bonaventure Cost: Member - $90* Non-member - $130* *Plus taxes Information and registration: (514) 871-4000 € Institut du commerce électronique Bectronic Commerce Institute t il f: é ?Michèle Coulombe MokaSofa Public Prize Pierre-Étienne.Tremblay Archambault B2C category and Grand Prize Michel Boiiard Exit.ca Young Company THE BEST RUN E-BUSINESSES RUN my SAP.Com I il PARTNEI 4 Leadership Montréal - March 2002 The fight against infectious diseases: PARTNERSHIPS BETWEEN INTERNATIONAL INSTITUTIONS AND LOCAL BUSINESSES By Michel Philibert, Communications coordinator, World Trade Centre Montréal Élise Laferrière, advisor, Trade mission services, World Trade Centre Montréal World Trade Centre Montréal Last April, during the Summit of the Americas in Quebec City, the United-States announced that it had set-up a US$155 million dollar program in the Caribbean aimed at the fight against HIV/AIDS.The program specifically deals with infectious diseases and their impact on developing countries.Unfortunately, the media has paid little or no attention to the announcement of this program.Over the past twenty years, 58 million people have been infected by HIV/AIDS and close to 22 million have died (or three times the population of the Province of Quebec).Sadly, there seems to be no end in sight since it is estimated that 15,000 people contract the virus each day and that half of them are between the ages of 15 and 24.In addition to AIDS, the program also includes diseases that are not commonly found in these considerably modern times.But for these developing countries, the diseases are all too current in their day-to-day lives.Approximately 400 million cases of malaria are diagnosed every year, resulting in 2 million deaths and tuberculosis affects 30 million people at a rate of 8 million new cases a year and 3 million deaths.Not only do these diseases affect the general health of the population of these countries, they also have a serious impact on their development.They can quickly wipe out any significant progress that has been made.The AIDS epidemic represents a serious threat to the development of these countries.For example, 40% of the population of Botswana is infected with HIV/AIDS.This results in the monopolization of a large portion of that country's public health budget.The cost of treating an infected person in a developing country is often over two or three times the value of the GDP (per inhabitant).When the proportion of a country's population infected with HIV/AIDS exceeds 8%, as is the case in 19 countries in Africa, the World Bank deems that the country's economy is suffering and that rapid intervention is required.The economic blow of AIDS has an even greater consequence because the disease strikes people in their prime of life, i.e., their most productive years (between 15 and 49).The untimely and sudden loss of this workforce effectively holds back the progress of several economic industries including transportation, education and agriculture, which are priority sectors in most developing countries.Global problems - GLOBAL SOLUTIONS Public health, on the national as well as the international level, remains one of the sectors which are highly subsidized and which requires collective efforts.To this end, international institutions have established an intervention program aiming to eradicate these diseases.Canada counts itself as a member of several associations including the World Bank, the United Nations and the Global Alliance for Vaccines and Immunization (GAVI).Supported by the World Health Organization, partnerships such as those set-up by UNAIDS, "Roll Back Malaria" and "Stop TB", are good examples of the multidisciplinary approach that is required to put a stop A CTIVITV Business etiquette - A Forum presented by the Businesswomen in Action committee As part of its annual program, the Businesswomen in Action committee is pleased to invite you to the first activity of the year: a very insightful talk on business etiquette.This three-part evening will enable you to: • pick up valuable tips on how to introduce yourself; how to overcome certain difficulties during cocktail parties and business meals; and what to do and what not to do in business.This humour-filled workshop is presented by Louise Masson, author of Du tic au tact, published by Stanké in 1995, and Une étiquette à tout prix, published by Flammarion in November 2001; • meet women active in the business community with whom you can share your experiences and establish valuable relationships; • participate in a question period following Ms.Masson's presentation.Come and learn how to consolidate your professional contacts through a better understanding of business etiquette.This eye-opening presentation will show you just how much we have to learn on the subject! Affaires to these epidemics.For example, UNAIDS is sponsored by six UN organizations and by the World Bank (WB) and marshals an annual budget of US$70 million to stimulate and coordinate the fight against AIDS.Another source of finance for the integrated management of HIV/AIDS, tuberculosis and malaria is the Global Fund to Fight AIDS.This fund was recently created by the UN and is supported by over US$1.4 billion in contributions.In 2001, as the founding member of each of these new partnerships, the World Bank approved 17 new aide projects related to immunization and the prevention of and care for HIV/AIDS, tuberculosis, malaria and leprosy.It has committed to investments of over US$610 million.It's also interested in research into new vaccines and drugs.This organization is involved with the Global Alliance for Vaccines and Immunization (GAVI).In all, the WB has invested over US$1.7 billion to turn the tide of the HIV/AIDS epidemic and, as such, is the world's foremost external financing resource in the fight against HIV/AIDS.Companies and organizations - FIELD ACTIVITIES The major international institutions designs, coordinates and finances intervention programs in developing countries.However, companies and organizations with the expertise and knowhow are the ones who follow through and ensure the success of these objectives.Thanks to contracts generated by existing programs, these companies and organizations export products and knowledge to the public health sectors in some of the world's poorest countries.As they successfully reach the objectives set out, companies and organizations have the opportunity to establish potential partnerships with these foreign governments.Canadians possess the knowledge and skills, which are necessary to become active on these markets.Companies in the Montreal region such as Boehringer Ingelheim and Shire Biochem have an enviable reputation because of their products for the treatment of HIV/AID5.Several Montreal area SMEs, including Pharmacor and Origenix Technologies, are active in the area of research into infectious diseases.The Center for International Cooperation in Health and Development (CCISD) in Quebec City has only just started to be active on the international scene and has recently won the Best International Practices award in 2001 for an aide program in the fight against AIDS in West Africa.In a context where infectious diseases threaten the growth of developing countries and where health care has become an important issue, international organizations must take action.The president of the WB, James D.Wolfensohn, has committed his firm to financing all countries pursuing effective strategies which could result in new projects in the fight against HIV/AIDS.This is good news and provides hope to countries faced with serious public health problems.It also provides interesting opportunities for local companies to put their expertise and know-how to good use on new markets.¦ The guest speaker Louise Masson is director of BEAUX GESTES, a consulting and training firm offering people interested in improving the quality of their communications and their personal and professional relationships the ability to do so.A wine and cheese cocktail will be held after the conference to promote discussion and exchange.Date: Wednesday, March 20, 2002 Time: 5:30 to 8 p.m.Location: Board of Trade premises, 5 Place Ville Marie, plaza level, Economic Development Canada room She believes that etiquette is more a matter of making those around you feel relaxed and comfortable than of achieving perfection - which, even if it were possible, would be extremely boring.Cost: Member - $25* Non-member - $40* * Plus taxes Information: (514) 871-4000 The conference will be held in French, Reduced prices for our members via WITH a bilingual question PERIOD.our secured Web site: www.btmm.qc.ca/activities ¦ J| Scotiabank MOT* VIA Rail CanadS I FARINER PRIVACY, SECURITY AND CONFIDENCE: MAKING SURE YOUR ONLINE INFORMATION IS REALLY SECURE A By Nadia Tripodi, analyst.Electronic Commerce Institute ^ Institut du commerce électronique Electronic Commerce Institute O Online security became an important subject for many companies towards the end of 2001.The wave of new threats, such as cyber terrorism, became a topic of panic and concern.Companies want to be better prepared in 2002.Despite the rapid development of e-business, online shoppers still doubt the security of exchanging personal information on the Internet and are reticent to provide their credit card number for fear of being defrauded.What payment method do online SHOPPERS TRUST?Fraud on the Web is an important factor to take into consideration, but it is not a reason to stop buying online.First and foremost, shoppers must be aware of the types of payment available online.The following are just a few examples: • Credit card The most frequently used method for e-shopping, it requires you to provide the seller with a credit card number when making a purchase.• eCheck Digital cheques, or eChecks, work in much the same way as personal cheques.The online buyer writes a digital cheque using special software and sends it electronically to the seller, who deposits the digital cheque and receives the credit.The bank validates the cheque and debits the customer's account.• P2B / P2P P2P (person-to-person) and P2B (person-to-business) payments are types of prepaid payment services designed to improve online transactions by allowing customers and merchants to transfer funds virtually and directly from the bank or a credit card.Companies such as PayPal offer P2P while FirePay sells P2B services.Although alternate payment methods are gaining in popularity, users' experiences are varied.The recent bankruptcy of many large e-payment companies such as CyberCash and Flooz badly shook the confidence of online consumers.Today's e-payment method of choice is the credit card.If you opt for this method, you must make sure that your personal information remains private.Although the merchant states that the payment method is secure, the first thing to do is to check that a little lock appears in the lower right-hand corner of the screen.This lock means two things: • first, that the merchant's identity has been validated by a recognized authority such as VeriSign, Thawte or Entrust, by issuing a signed digital certificate; and • second, that any communication between the customer and the merchant is encrypted and safeguarded.While the locks guarantee a measure of security in terms of information transmission, it is also important to know what the merchant does with this information.Will it remain private in the hands of the seller?Since no effective way exists to check a company's business practices, a number of online programs, including WebTrust and BBBOnLine, will do it for you.Ensuring secure online payments E-merchants interested in setting up credit-card payment facilities must follow a number of steps to ensure smooth, secure transactions.1 - A SECURE NETWORK INFRASTRUCTURE The design and construction of a secure infrastructure is a fundamental element in the security and protection of personal information online.Companies must first ensure that their computer systems are secure.Installing a high-performance firewall from such companies as Cisco, Symantec, Checkpoint and NetScreen - is essential, as well as a robust Web server, like the Sun-Netscape iPlanet, IBM WebSphere, Zeus and Apache systems.2 - Secure digital certificates The next step for companies venturing into e-tailing is to install digital certificates on their Web servers.These certificates guarantee the company's identity to the consumer, in other words, that company ABC is really company ABC.They also authenticate and encrypt all communications between customers and the server in order to establish a secure communication environment between two remote entities.VeriSign, Thawte and Entrust are the leading suppliers of digital certificates.3 - Business practice seals It is in the best interest of e-merchants to choose a security label that affords them the most credibility.Since online transactions are often conducted with an unknown party, online shoppers must have a certain measure of assurance that the company is real and that it will fulfill the orders as agreed.WebTrust, for example, certifies that the company's practices are correct.The business practice seal means that the transactional section of the site has been checked by an independent accountant such as Ernst & Young.To be authorized to display their seal, the company must meet WebTrust's criteria for protecting the privacy of online information, ensuring service integrity and disclosing business practices.In collaboration with American Institute of Certified Public Accountants (AICPA) and the Canadian Institute of Chartered Accountants (CICA), WebTrust evaluates the services offered by the company based on strict e-business control and security standards.In so doing, its seal offers a higher degree of confidence with respect to the validity, creditability and reliability of the digital certificates.Trustee and BBBOnLine (Better Business Bureau Program) are other examples of suppliers who issue privacy seals following a detailed audit of the site.Online shopping has a rosy future because there are so many advantages associated with e-business.In short, in order to guarantee online security, buyers and sellers must be committed to the process: the former must be well-informed and the latter must provide a secure system.¦ 5 Leadership Montréal - March 2002 SERVICE TWO WAYS TO GET THE MOST HORSE-POWER OUT OF YOUR PRODUCTS AND SERVICES Promote your products and services to 7,000 members in the Board of Trade's network of business people and decision-makers.One member to another MAILING SERVICE! • designed to be flexible to your needs, as well as to the size and options of your flyer D UN XS* * ONE MEMBRE ^g^MEMBER A L'AUTRE TO ANOTHER This "One member to another" logo identifies that mailing is being used and it will appear on the envelopes.It confirms that a fellow member of the Board of Trade is informing you of an event or offering you their product or service.Publication Leadership Montréal: • our monthly newspaper is a useful avenue and it's at your disposal.Offering a selection of advertising spaces and place for an insert.For information: (514) 871-4000 The Board of Trade .directing your firm to a better way of business.ERRATUM In Nicole Ranger's February article, Equality 2005, an Asset, a Strength, a Necessity., we failed to include the photo of Sylvie Mercier, borough director of Mont-Royal, of the new city of Montreal.Sylvie Mercier This article dealt with the women at the head of the new city of Montreal.As borough director, Ms.Mercier is responsible for providing services to citizens in her borough as cost-effectively as possible.She also seeks to harmonize local needs with the new city's corporate orientations.Congratulations! ¦ PARTNER PROFITABILITY IN E-BUSINESS 6 Leadership Montréal - March 2002 € Institut du commerce électronique Electronic Commerce Institute Pierre Lcingeher President and general manager Electronic Commerce Institute Analyzing the potential of an e-business solution or a project is not simply a matter of profitability, although it is still the most determining factor both for the company and for investors.Traditional financial indicators do not present a general or complete picture of the company's performance.Besides the financial aspect, additional measurements must reflect customer satisfaction, internal processes and a company's ability to innovate.It is important to maintain a balance between short- and long-term objectives, financial and non-financial measures, as well as the company's internal and external environments.How do you determine the profitability of an e-business project?Since all companies seek to increase their return on investment (ROI), financial results are determining factors in achieving objectives and in ensuring investor confidence.The impending economic recovery in no way diminishes the need to carefully select and efficiently manage any project, regardless of its size.This is why it is always important to analyze the investments required for an e-business project, as well as its potential spin-offs.Investments and profits In general, the overall risk of a project has an impact on the expected minimum ROI.We must therefore consider and weigh the intangible factors, which include the favourable and unfavourable aspects of carrying out the project.Before undertaking a project, you must thoroughly analyze the investment required and the benefits, both tangible and intangible.You must also consider the following variables: the marginal tax rate, projected income tax credit and cash flow discount rates.As well, you must have determined the actual costs and the desired return.These analyses will give you a general idea of the investment required and ensure rational use of resources.An analysis of the planning-related investments required includes examining the cost of an e-business solution, in other words, all the investments a company must make before developing the solution, for example, a needs analysis, a market study and the definition of objectives, including recoverable and non-recoverable costs.The next step involves analyzing the investments associated with developing and deploying an e-business solution.This analysis pertains to the direct costs of implementing the solution, including the purchase of equipment, set-up in the company, testing and employee training to ensure proper use of the equipment.Analyzing the investments required for monitoring and maintenance includes content and database updates, licences, and of course, ongoing employee training.Benefits analysis comprises two categories: tangible and intangible benefits.A monetary value is assigned to the tangible benefits (e.g.higher revenues, lower costs) and a qualitative value to the intangible benefits (e.g.corporate image) to gain an overall idea of the advantages of an e-business project.By following these steps, the manager has essential elements needed to make a decision based on all the factors that come into play (whether monetary or qualitative), including the project's overall level of risk.The Electronic Commerce Institute offers a course called "Modèle d'analyse de rentabilité en affaires électroniques" aimed at helping managers, entrepreneurs and e-business and marketing consultants evaluate an e-business solution or project.¦ For more information: (514) 840-1297 or formation@institut.qc.ca Electronic Commerce Institute - Training and certification program MARCH 2002 TO MAY 2002 March 13 Training: E-business intelligence (in French) 9 a.m.to noon Location: Electronic Commerce Institute April 9 Training: Legal aspects of e-business (in French) 9 a.m.to 4 :30 p.m.Location: Electronic Commerce Institute April 5 to May 17 April 17 to May 30 Professional certification program in e-business (in French) (3 university credits; recognized by professional associations; 8 courses over 6 weeks) Location: Montreal and Quebec City Information: institut@institut.qc.ca Tel.: (514) 840-1297 THE BEST RUN E-BUSINESSES RUN my SAP.Com The Electronic Commerce Institute is supported by: Canada Economic Development, ministère de l’Industrie et du Commerce du Québec, ministère des Affaires municipales et de la Métropole and also the Conseil du trésor.dinner 2002 w Affaires Scotiabank Bell CORPA/ MiiI* VIA Rail Canada A blanket of stars! That's what you'll discover at our 2002 Networking dinner.We'll pay homage to this year's constellation of stars and recount the story of their meteoric rise with a dash of sparkle and a pinch of whimsy.So paste a star into your agenda now and we'll see you there on May 9, 2002.Thursday, May 9, 2002 at 5:30 p.m.Hilton Montreal Bonaventure 1 Place Bonaventure, Montreal An activity organized by the Businesswomen in Action committee Information: Isabelle Scaffidi (514) 871-4000, extension 4022 In remembrance of this evening, each of the women honourees will receive a sculpture compliments of 4 B1RKS 99991 ACTIVITIES 7 Leadership Montréal - March 2002 THE LEARN AND EARN WORKSHOPS FUN, PRIDE AND PROSPERITY Nadia Nadège, President AADVENIR Marketing stratégique How to identify a potential crisis, detect its source and manage it as effectively as possible with the help of everyone concerned be it the media or the families.All these topics will be the focus of this practical and exciting workshop.Regardless of the size of your company or your organization, this workshop will give you the opportunity to role play and discover the best ways to maximize your security.This workshop was designed in collaboration with Line Savoie, director, Personnel development, CyberCap.The workshop will be presented in French, with a bilingual question period.President of AAdvenir Inc., Ms.Nadège just recently launched the Ateliers du Savoir-Faire, which offers a complete program of thematic and interactive one-day or half-day workshops that equip managers, entrepreneurs and corporate leaders with the skills required to succeed in all their endeavours.A workshop not to be missed and a moderator well-worth meeting! N.B.Registration is limited to 45 people.Reserve now.CONTEST Date: Time: Location: Cost: Tuesday, March 19, 2002 8 a.m.to 12 p.m.Board of Trade premises, 5 Place Ville Marie, plaza level, VIA Rail room Member - $60* Non-member - $90* *Plus GST and QST.Information and registration: (514) 871-4000 Reduced prices for our members via our secured Web site: www.btmm.qc.ca/activities ¦ PROFIT 100 SURVEY: SHOULD YOU BE ON THE LIST?Change and crisis management Organizational crisis doesn't always mean major catastrophes.It can also be a manager accused of fraud, violence in the workplace, an assembly line defect which halts production for three months, bottled baby food supplies feared to be contaminated, an employee strike at the height of business, an office suicide, a leaked merger announcement.Change within an organization also brings with it a risk of crisis: mergers, acquisitions, growth and recession.It also changes trades, internal restructuring, transfers, emerging new technologies, new regulations, opening up of borders.While enjoying an excellent meal, each member takes turns presenting their company to the other seven participants at their table.To keep the conversation lively, one member at each table is asked to moderate the discussion.At the end of the meal, a draw is held and one person at each table is given four minutes to present their company to all the guests in the room.In addition to increasing your visibility, this activity allows you to identify the people with whom you wish to establish and maintain contact with a view to: becoming their client or supplier .recruiting them .getting their feedback .enlightening them .informing them about your products and services Moderator A graduate of European and U.S.universities in business administration, marketing and communication, psychology and continuing education, Nadia Nadège has 30 years of professional experience in Europe and North America.Initially the vice-president of marketing communications in global organizations (telecommunications, dairy products, industrial equipment), she then founded her own strategic planning and consulting firm, opening offices in Paris and Los Angeles and then Montreal.Exclusive to members! Bring your business cards and promotional documentation.Date: Wednesday, March 27, 2002 Time: Registration and cocktail - 11:30 a.m.Networking luncheon -12 to 1:30 p.m.Location:St.James's Club of Montreal 1145 Union Avenue, Montreal Cost: $45* *Plus GST and QST Information and registration: (514) 871-4000 Reduced prices for our members via our secured Web site : www.btmm.qc.ca/activities ¦ CGA- /T Ordre des CGA du Québec If your company is one of the many bold, dynamic and innovative Canadian companies, pioneering products and services that are changing business in their own backyards — and around the world.Yes.PROFIT Magazine calls for entries to the Canada's Fastest-Growing Companies.Now in its 14th year, the PROFIT 100 ranks Canada's Fastest-Growing Companies, celebrating the vision and the achievements of Canada's brightest business stars.Winners will be honored in the June issue of PROFIT, The Magazine for Canadian Entrepreneurs, and year round at www.profitl00.com They will also be listed in the 2003 edition of Who's Who in Canadian Business.Better yet, the PROFIT 100 generates local and national publicity that can help these firms win new clients, inspire their staff — and grow even faster."Canada’s Fastest-Growing Companies are the heroes of Canadian business," says Rick 5pence, publisher and editor of PROFIT."They are creating jobs, funding innovation and selling all over the world.The PROFIT 100 is our way of saluting and supporting these entrepreneurial successes." Companies are ranked by five-year sales growth.If your firm's sales have more than tripled in the past five years, fill out the online entry form at www.profitl00.com.To request a printed ballot or more information, call the PROFIT 100 hotline at 1-800-713-GROW.The deadline for entries is March 31, 2002.¦ Participate in our Contact-club Plus NETWORKING LUNCHEONS Targeting the people you want to know - and muck more! D 0S5IEF 8 Leadership Montréal - March 2002 WIRELESS: SMS AT THE STARTING LINE By Rémi Thibault A survey conducted by Ernst & Young showed that 4% of Canadians subscribe to a wireless Internet service and 24% plan to do so in the near future.Each year, nearly 3 million calls to 9-1-1 or to a similar emergency services number are made from a wireless phone.And the past ten years have seen a steady increase in the number of subscribers in Canada.Wireless is moving increasingly away from traditional voice telephony: data transmission is the market of the future.MOBILIZING YOUR EMPLOYEES THROUGH MOBILITY Will short messaging services (SMS) take off in Canada as they have in Europe and in Asia?A watershed in 2001, the interconnection of Canadian networks is the four large wireless carriers' first real foray in public data transmission.Network unification In November 2001, the CWTA (Canadian Wireless Telecommunications Association) announced that Bell Mobility, Microcell Connexions, Rogers AT&T Communications Wireless and TELUS Mobility were joining forces to offer mobile text messaging services to all digital service subscribers.Most telephones could support the technology but the service remained limited to subscribers who were part of the same network.To eliminate this obstacle, the four major wireless operators will make it possible to exchange short messages (SMS) between their respective networks.As a result of this initiative, users will be able to easily exchange text messages on different networks by simply addressing the message to the recipient's telephone number.As such, a Bell user will henceforth be able to send short e-mails to a Microcell, Rogers or TELUS subscriber.The Dutch company CMG Wireless Data Solutions is behind the technology that makes this communication possible.Inter-network SMS messaging is a real hit in Europe and Asia.According to the GSM Association (GSM1 = Global System for Mobile Communication), over 30 billion short messages were transmitted on wireless phones across the world by the end of 2001, i.e.twice as many as a year earlier.SMS growth in billions January 2000 3.2 June 2000 10.0 December 2000 14.0 March 2001 18.0 June 2001 19.9 September 2001 23.7 December 2001 30.3 Source: GSM Association, Les Affaires New services According to the Canadian Wireless Telecommunications Association (CWTA), the wireless phone is the fastest growing consumer product in history.Operators, telephone manufacturers and applications providers continue to develop new services, the most recent being text messaging, mobile browsing and m-commerce (mobile commerce).Wireless is moving increasingly away from the strict definition of traditional voice telephony, i.e.remote voice transmission.Data transmission is the market of the future, as in the case of short messaging service (SMS) or Internet access.One of the industry's major challenges today is the convergence of the Internet and wireless.A SCALABLE TECHNOLOGY The success of Internet/wireless convergence hinges on advanced third generation (3G) networks and phones.Voice-recognition technologies will also play a key role in the future development of the multiple universes of wireless technology.The first generation cellular phones of the 1990s introduced the concept of mobility to the general public.These phones only transmitted voice in analog mode.Second generation phones made it possible to transmit data in digital mode and offered access to such services as text messaging.We are now in the process of moving from 2G to 3G technology.With its more advanced transmission capabilities and greater mobility, 3G will make m-commerce more user friendly and will support multimedia applications such as games and videos.).Currently, the only operational 3G network in the world is in Japan.¦ ‘GSM is the convergent standard in Europe, where cellular phones are often referred to as GSM.A number of companies are allowing their employees to use a wireless Internet access to connect to their PC or to the Intranet.Are wireless services for you?It's up to you to decide.There are countless packages available, but first you need to understand what it's all about.• Wireless Internet access Wireless Internet allows you to access your office computer (or company Intranet) or home PC and its files, e-mail, telephone directory and agenda from your cellular phone or laptop.Since data is involved, users are generally billed based on the volume of information transmitted (in your e-mails, for example).You should compare the prices of the various providers and take into account your needs as well as the geographic coverage offered and other related services, if applicable.• WAP TECHNOLOGY (WIRELESS Application Protocol A WAP site is a simplified Web site that you can consult from a wireless WAP phone.This technology allows you to access Web sites (for the time being only those that have a WAP section), shop online or look for information (i.e., on Canada 4-1-1) or receive information (stock exchange, weather, restaurants, etc.).The Air Canada WAP site, for example, was designed to allow users to access travel information in real time.You can register to receive text messages on your telephone or pager notifying you of flight delays.You can also find out the departures and arrivals of all Air Canada flights, see the schedule or check your Aeroplan™ balance.Each local operator offers WAP sites most likely to be of interest to their corporate or consumer clientele.The number of WAP sites and applications will gradually increase.Triple w.coolwapsi teoftheday.com presents new WAP sites every day.WAP and m-commerce go hand in hand.For the time being, m-commerce is limited to offering cellular subscribers connections to Web sites that have a WAP section.Transactions are constrained by, among other things, the phone's capabilities.Cellular phone manufacturers and applications providers will soon integrate electronic wallet functions to facilitate mobile commerce.It goes without saying that cell phones have a long way to go to unseat the PC as an e-commerce tool.• Wireless local networks Wireless local networks (WLAN or wireless local area network) make it possible to access the Internet from any location in a building and to wirelessly connect a printer and a computer or other peripheral equipment. 9 Leadership Montréal - March 2002 The mobility aspect is reduced because the area is limited to a building or a public place (such as a café or an airport).But this can be remedied by another very useful wireless technology known as wireless wide area network, or WWAN for short.Another type of WLAN is 802.11b technology.Available from networking equipment manufacturers, it can establish connections up to 100 metres inside and 300 metres outside.To use this technology, you must purchase an access terminal and add a network card to your computer or laptop.• Wireless peripherals Bluetooth technology is now making an appearance on the market.For example, a new Hewlett-Packard inkjet printer can establish a wireless connection with a PC or laptop equipped with a Bluetooth card.¦ GPRS (general packet radio service) A GPRS network or general packet radio service is a vast digital transmission network that offers the advantage of billing you only for the volume of data transmitted (2 Mb, 4 Mb, etc.).GSM (global system for MOBILE COMMUNICATIONS) A PCS digital cellular network is bidirectional, digital and supports voice/data.It is considered second generation (2G) cellular technology.In Europe, the "GSM" is used in the way North America uses the word "cellular." iDEN (integrated digital ENHANCED NETWORK) A Motorola network technology that combines bi-directional radio transmission, telephone, text messaging and data transmission.MMS (MULTIMEDIA MESSAGING SERVICE) The multimedia version of SMS.To come.M-COMMERCE (MOBILE COMMERCE) The equivalent of e-commerce, but on your wireless phone.3G (third generation) The new generation of wireless technology.More transmission capacity (images, videos, games, etc.) and greater mobility.The only 3G network currently in operation is in Japan.PCS (personal communication service) PCS is bi-directional and digital and transmits voice and data.It is considered 2G cellular technology.PDA (personal digital assistant) A pocket computer, an assistant or any other device that includes a pager, text messaging, e-mail, fax, agenda function, etc.SMS (SHORT MESSAGING SERVICE) Any electronic text messaging over a wireless network.WLAN (WIRELESS LOCAL area network) A WLAN makes it possible to wirelessly access the Net, send e-mail or connect peripherals to the computer.WAP (wireless access protocol) WAP allows you to access Internet applications (on WAP sections of a website) from a WAP wireless phone.The gateway to m-commerce.WIRELESS VOCABULARY Source: Cellular Telecommunications & Internet Association (CTIA).HALF THE WORLD'S POPULATION HAS NEVER MADE A PHONE CALL According to the Canadian Wireless Telecommunications Association (CWTA), there is a good chance that when future users place their first phone call, it will be on a cell phone.A GLOBAL PHENOMENON Unlike North America, the other continents are not served by accessible, low-cost wireline infrastructures.Given the inefficiency of existing infrastructures, Asia and Europe have jumped on the wireless technology bandwagon, a technology that meets their immediate needs at a lower cost.According to the International Telecommunications Union (ITU), at the end of 1998 there were over 300 million mobile telephone users in the world.Ericsson expects this number to jump to 1.1 billion by 2004.And by 2005, half of all the calls made in the world will be on cell phones.In some parts of the world, wireless telephony is often the quickest way (or best bypass, when rates are too high on wireline networks) to access a telephone.An Asian craze North America has vast continental wire, cable and fibre optic networks available at a reasonable cost that do not charge calls by the minute.This is not the case in Europe and Asia where wireless technology has struck a cord with businesses and the public in general.Given that necessity is the mother of invention, it is no surprise that wireless technology has advanced so much in Europe and in Asia, where the average phone bill is US$247 per month (according to the Cellular Telecommunications & Internet Association (CTIA)).The wireless industry has been rapidly developing 2G and 3G solutions, and business and consumers alike are always receptive to new wireless services.Moreover, the Japanese, especially Tokyo residents, dislike sacrificing their limited living space to large PCs.Indeed they are the first to adopt new technologies.Similarly, elsewhere in Asia, in Taiwan and Hong Kong, the man in the street uses an ultra-personalized cellular (style, colours, rings, etc.) to consult his bank account.At 55%, the wireless penetration rate of Taiwan is just behind Hong Kong, creating fierce competition among telephone manufacturers.A pan-European vogue In Europe, well-entrenched consumption habits associated with per-minute rates, even for local calls, a substandard wireline telephone network, and more uniform wireless standards, have accelerated the deployment of wireless technology.These factors have created a veritable craze for GSMs (cell phones) in the streets of European capitals.Wireless technology is not being adopted at the same pace in all the areas of the world, on the one hand because of infrastructures and on the other, for cultural reasons.The fact remains that there are 130 million wireless subscribers in the United States, according to CWTA.NTT DoCoMo of Japan has acquired the AT & T wireless division in America and invested US$9.7 billion to gradually bring Americans to 3G technology.The Japanese exception The only 3G wireless network on the planet was deployed by NTT DoCoMo in Japan.The country's government is already supporting local companies to develop 4G technology, while we are still on the uncertain horizon of the first European or North American 3G network.What does a 3G "i-mode" network offer ("I" stands for information and not Internet)?Visit the NTT DoCoMo Web site for a good idea of the wireless services that are headed our way in the next few years.With this new technology, subscribers can obtain basic information on their cellular screen: weather forecasts, stock quotes, a list of local restaurants, show tickets, and more.Users can also surf the Net or use text messaging.In the near future, subscribers will be able to order games or videos to enjoy on their mobile phone.And 3G means that multimedia will also soon be available.¦ In Europe, well-entrenched consumption habits associated with per-minute rates, even for local calis, a substandard wireline telephone network, and more uniform wireless standards, have accelerated the deployment of wireless technology. SERVIE 10 Leadership Montréal - March 2002 NEED FINANCING?YES.BUT WHERE DO YOU GO TO FIND IT?By Claudette Lemieux info entrepreneurs The days of SUBSIDIES where the government's role was simply to hand out money to companies have come and gone.It's time for entrepreneurs to delete this word from their vocabulary and replace it with PARTNERSHIP.in any case a much trendier term! Most government subsidies have given way to various forms of financing, including repayable contributions, equity loans, loan guarantees and income tax credits, all of which fall under the generic term "venture capital." The following small guide will help you decipher the jargon.1 - Repayable contributions Equivalent to a loan without interest in which the governments have undertaken to share the financial risk with start-ups and established companies.The cost of a given project is analyzed, and a percentage of the amount is covered by the government program.The money is paid out during the project, and after a moratorium, the SME begins repaying the loan according to a flexible schedule.2 - Equity loans Also referred to as "quasi-capital," through which the government further extends its commitment by becoming a partner of the company and accepting a subordinated guarantee.As compensation for this high risk, a share premium or cash is required and payable only when the loan is repaid.In this way, the company can benefit from very low interest rates.3 - Loan guarantee A form of financial assistance that encourages institutions to participate in risky ventures.The government never guarantees the entire loss but rather a percentage of the net loss suffered by the financial institution after calling in its guarantees.4 - Income tax credits Favoured by the governments and much appreciated by SMEs since it frees up working capital, this method of financing reduces the long process imposed on SMEs to satisfy the requirements of government programs by stipulating less conditions and easing formalities.This type of financing is used HIGH TECHNOLOGY SERIES Discovering new leaders! Next conference: Martin Le Blanc Executive Vice-president & chief operating officer CAPRION PHARMACEUTICALS INC.Tickets: Members - $31* • Non-members - $45* Table of 10 (members only) - $295* *Plus taxes Date: Thursday, April 4, 2002 Time: 7:30 to 9 a.m.Place: OMNI Mont-Royal Hotel Information and reservations: Telephone: (514) 871-4000 Fax: (514) 871-5971 Reduced prices for our members via our secured e-commerce site: www.btmm.qc.ca/activities Major sponsor: 1^1 Canada Economic Développement ¦w ¦ Development économique Canada Canada COMPAQ.5bdc- Banque de développement du Canada Business Development Bank of Canada group telecom COMPLETELV CONNECTED” BANQUE NATIONALE CGI OGILVY RENAULT et Tiecfwotogte Québec ça» £3 83 for the Cité Multimédia, research and development projects and the QBIC program (program to spur the development of SMEs).5 - Venture capital The lending organization acquires an equity stake in the company and realizes its profits by selling its shares at a higher price.SME leaders, previously opposed to the idea of giving up some of their management power to a "foreigner," are increasingly seizing the opportunity to enhance their expertise in exchange for such financing.Time is money This is why the government and a number of partners, including the Board of Trade of Metropolitan Montreal, are offering, free of charge, a service to guide you to all the government assistance programs available to entrepreneurs—the epicentre of information! Talk Q\ to Us! J Telephone: (514) 496-INFO or 1-800-322-4636 Web site: www.infoentrepreneurs.org ¦ Trust It is no accident why so many organizations trust us in helping them put in place their strategies.They rely on us for building solutions that will enable the successful achievement of their corporate goals.5, Place Ville-Marie Suite 1000 Montreal, Quebec H3B 4X3 Andersen 514 871 8559 www.andersen.com/canada PROJECl li Leadership Montréal March 2002 i page 2 Representation of- We would like to welcome two new arrivals to the Board of Trade management team: Isabelle Hudon, director, Communications.Ms.Hudon was previously the director of communications for the Isabelle Hudon Manuela Goya Montreal Transition Committee.Manuela Goya, director, Member services.Ms.Goya was director of operations and marketing at Oxfam-Quebec.PARTNERSHIP Women of merit Congratulations to Sophie Cousineau, economic journalist and columnist at La Presse, for winning the 2001 Merrill Lynch eco-Sophie Cousineau nomic and financial journalist ex aqueo prize awarded by the Association des économistes québécois.Leadership and COMMUNICATION TRAINING "Effective communication does not happen by chance!" On January 31, nineteen women participated in Dr.Danielle Maisonneuve's first workshop-conference on communication and leadership organized by the Equality 2005 project in collaboration with the UQAM Service de formation sur mesure.This conference, which dealt with verbal and non-verbal communication, reconfirmed the importance of non-verbal language in communication situations.By the end of the day, the participants were enthusiastic about the many tools they acquired to help them improve their communication skills.The group also unanimously agreed on the exceptional quality of Dr.Maisonneuve's presentation and the relevance of the videotaped role-playing.We would like to thank all the participants, as well as Francine Boudreault, director of UQAM's Bureau des centres d'études et de la formation sur mesure and Dr.Maisonneuve for these workshops.Discoveries: useful sites Are you wondering how women are faring in the labour market?Are they taking one step back and two steps forward?Are they neck and neck?Bosses?Read the articles in the series "Is work gender biased?" on the Jobboom.com Web site at w ww.jo boom, com/job ma a/08-08- texte.html To measure women's progress on corporate boards in the United States and Canada and to understand the obstacles and difficulties they face, consult the Catalyst study at http://www.catalystwomen.org/ If you are a woman executive and would like to advance your career, visit the Women Executive Networks site at http://www.wxnetwork.com/ TO COME "Successfully sitting on a board of directors does not happen by chance," states Diane Chartrand.An attorney from the firm Martin, Camirand, Pelletier, Mg.Chartrand will be the guest speaker at the next workshop conference entitled "Having power means having punch." Register now! If you are a woman and would like to register in our candidate bank; if you are a corporate leader interested in adding women to your board of directors; if you have comments or suggestions or would like more information on the Equality 2005 project, contact us: By e-mail: Nicole Ranger, Project manager: nranger@ccmm.qc.ca Karine Bardier, Administrative assistant: kbardier@ccmm.qc.ca By telephone: (514) 871-4000, extension 4402 To consult previous articles by Nicole Ranger online, go to www.btmm.qc.ca.Newsroom and Leadership Montreal and select the desired issue.¦ BUILDING THE COMPANY OF TOMORROW TODAY Lucie Papineau, minister for Industry & Trade, Government of Quebec Organizations throughout the world are facing a true revolution in the ways goods and services are produced and managed.Quebec companies are very much a part of this wave as they look for ways to increase their productivity and thereby realize lasting gains that will keep them in the race and allow them to create jobs.In this context, the Quebec government has thought carefully about our economy, on how to conduct business, on the competencies we must highlight and on our niches of excellence.While Quebec companies have made great strides in terms of productivity, others have advanced more rapidly.We must therefore intensify our efforts over the next few years to improve our productivity further still.An $83.5-million investment The Quebec government has decided to invest $83.5 million to implement its strategy to improve corporate competitiveness.Entitled Bâtir aujourd'hui l'entreprise de demain [Building the company of tomorrow today], this strategy calls for adopting the best business practices to increase corporate competitiveness.The government made this strategic decision for the following two reasons: • To remain competitive, companies must excel on all fronts and be connected, innovative, flexible, vigilant, strategic, willing to learn and a part of a network; • Adopting best business practices also makes it possible to increase productivity, one of the key aspects of a company's competitiveness.There are many business practices that solidly support this major organizational change for companies.Some Quebec companies have already headed in this direction.However, we have to go further still to make our companies leaders on international markets.The most extensive training PROGRAM EVER OFFERED "Learning means earning." This was true 30 years ago and remains so today.This is why we have made training the cornerstone of our strategy.All things being equal, an investment in training increases productivity more than an investment in equipment.Training is therefore key to greater competitiveness and profitability.Our goal is to train some 5,000 corporate leaders and strategic workers.To start, we must speed up the dissemination of knowledge associated with exemplary business practices used throughout the world.The following are a few of the themes that will be discussed: - leadership and mobilizing human resources - quality management (tools of quality) - revision of ISO 9000 standards - added-value production - kaizen - best practices in product development - provisioning chain management - benchmarking (comparative analysis) - strategic marketing - e-commerce and e-business Continuous improvement of product range and production processes, just-in-time production of quality products at a competitive price and product positioning in a constantly changing market are all challenges that must be dealt with simultaneously.Adopting best business practices will allow Quebec companies to increase their competitiveness and to excel on all fronts.I invite you all to participate in the training workshops that we will offer over the course of the next few weeks in the Montreal region, in collaboration with the Board of Trade of Metropolitan Montreal.The workshops will be led by seasoned instructors who have developed their expertise in the private sector.Each workshop will present concrete examples and testimonials from corporate leaders about real successes.These sessions will allow you to discover new ways of improving the competitiveness of your company.Henceforth, the order of the day will be adaptation, and this adaptation begins with training.The Government of Quebec plans to help entrepreneurs become leaders in their fields by offering services adapted to today's realities.For more information on our products and services, visit our Web site at: www.mic.gouv.qc.ca ¦ iff ACTIVITY REPORTS 12 Leadership Montréal - March 2002 AFTER-HOURS COCKTAIL ON FEBRUARY 5: THE RETRO-FUTURISTIC AMBIANCE OF HOTEL EUROPA On February 5, Board of Trade members attended an After Hours cocktail at Hotel Europa.Held in the Acqua Lounge with its unusual blend of retro and futuristic decor, the surroundings were warm and comfortable.In this tranquil setting, the guests enjoyed a drink amid the sound of eclectic music.These monthly meetings allow the Board of Trade's members to network, and that evening some 100 people gathered in the Acqua Lounge to socialize and to begin or nurture a network of relationships that are indispensable to any career.¦ Tr-1 HÔTEL A Europa BOOMERANG, THE RETURN EFFECT: ANOTHER NETWORKING ACTIVITY Another Boomerang meeting was held on January 29.This networking activity offers Board of Trade members an opportunity to establish business contacts in a lively, structured and instructive environment.These meetings, which are held at different Board of Trade member companies, bring together small groups of 10 to 15 people who are not in direct competition.They are intended to increase your company's visibility while We would like to thank the three companies who welcomed 55 participants as well as the delegate responsible for hosting the event.AT & T and Léa Pile The Montreal Children's Hospital Foundation, and BMO Nesbitt Burns as well as Robert Poirier Versalys Formation and Claude Sénéchal ¦ HISTORICAL NOIES.allowing the participants to exchange ideas.00R CHANGING WORLD AND TIMES The following are a few examples of federal government positions advertised in the Board of Trade's weekly newsletter, Commerce-Montréal, on September 22, 1947.Ltions available in various federal departments ration Veterans land administr, office: • Architect - salary: $5,400 to $6,000 • Reconstruction technical staff (civil engineers or architects) salary: $4,200 to $4,800 .Department of Justice: • Senior advisor - salary: $4,200 and over, depending on expertise Transpcrcmraissicn: • District inspector - salary: $3,600 to $4,200 • Economist - salary $2,700 to $3,120.¦FTT"-!- SELENA Featuring Your coffee-break specialist Fine Coffees Featuring our new Keurig®’s coffeemaker ft* Wfm Variety of products and equipment 24-hour guaranteed delivery Over 12 000 satisfied customers FREE TRIAL OFFER Café Selena Tel: (514) 270-0330 www.selena.com j PROFIL 13 Leadership Montréal - March 2002 DANIEL BENETEAU AT THE HEAD OF A BOOMING WIRELESS NETWORK Daniel Bénéteau T ELUS Mobility is the fastest growing wireless company with the highest revenue in Canada.In Quebec, the company is headed by Daniel Bénéteau, who has to his credit over 25 years' experience in the field of telecommunications.From his office in Montreal, he leads the activities of a team of 900 employees spread across Quebec.Equally interested in the welfare of his staff and in wireless technological advances, he plans to continue growing the company where it is already well entrenched.We met with him in TELUS's new offices; he spoke of the challenges facing the industry and the company's prospects for the future.This is what he had to say.ON A CAREER DEDICATED TO TELECOMMUNICATIONS / studied electrical engineering at McGill University, but I spent my life in Rimouski.My career began at QuebecTel, where I held various positions before becoming CEO of QuebecTEL Mobility in Rimouski.I took the big step to Montreal in January 2001 when I was appointed Quebec vice-president for TELUS Mobility, the new company born out of the merger in fall 2000 of Clearnet, QuebecTel Mobility and TELUS Mobility.This merger catapulted the company to the head of the Canadian wireless market.Ever since I assumed this position, I've been very excited about the challenge.I like my team and I enjoy working in a thriving field.Competition is fierce, but what makes the challenge interesting is the unique positioning we have achieved as result of the merger.By Joëlle Ganguillet .ON THE ADVANTAGES OF MERGING THREE WIRELESS COMPANIES INTO ONE TELUS Mobility is the only company in the Canadian wireless telecommunications industry to operate two national wireless digital networks: Mike, aimed at business clientele, and the PCS network.Enlarging these networks requires phenomenal financial resources, but by being part of the TELUS corporation family - the leading communications services provider in Western Canada - we have all the assets and resources we need to expand the wireless network across the country.Thanks to our size, we recently concluded an agreement with Bell Mobility.Bell now has access to our regional networks in the West and we have access to Bell's networks in Eastern Canada.This type of agreement allows us to invest our financial resources in developing and implementing third generation wireless technology.What this means is that in the very near future we will be able to offer our clientele high-speed wireless services.Last January, TELUS Corporation participated in the Canadian auctions organized by Industry Canada to acquire more PCS spectrum.TELUS Mobility did well, acquiring new regional licences that will ensure its positioning in the future and allow the company to serve a growing clientele, as well as meet the requirements of high-speed transmission.Serving nearly 2.6 million customers, TELUS Mobility posted revenues of $1,9 billion in 2001, the highest in the country.Our customers benefit from our position, which allows us to offer more choice (access to two networks), better prices and national coverage.ON DRIVING INDUSTRY GROWTH I am firmly convinced that the use of wireless will grow in Quebec.To date, cell phone penetration has not been as strong here as in the rest of Canada - where the rate is approximately 34%.Quebec is always a little behind in adopting new technologies; it's the same with the Internet.However, the wireless industry is attracting 20% to 30% more subscribers each year.TELUS Mobility is posting excellent results in this regard, with over 40% more customers in Quebec for 2001.And this strong growth will certainly be boosted with the introduction of 3rd generation wireless technology.ON THE DEMANDING COMPETITIVE CONTEXT We have to admit that in Canada, the competition is fierce and technology expensive.There are only four major players in this market and prices are among the lowest in the world.Moreover, telephones are often subsidized and customer loyalty is not always guaranteed.Attracting customers by giving them a cell phone and losing them shortly thereafter to the competition is not really profitable.Profitability is a constant challenge that puts a lot of pressure on providers.We must excel in terms of operations and service delivery.TELUS Mobility succeeds very well in this area, and as a result, our average revenues are higher than our competitors'.ON THE BIGGER INDUSTRY CHALLENGE Keeping customers is, in my opinion, the industry's biggest challenge.In 2002, TELUS Mobility will concentrate on customer relations.Nurturing our customer relations is essential.Our customer service staff is required to “feed" our clientele with information as the market, offerings and prices change.This way, we offer them the package that best suits their needs.We have especially created training teams to ensure ongoing professional development.On the competitive front, quality of service is crutial.About 500 people work out of this office and our customer service department employes 200-300 people.We strive to offer good working conditions in premises equipped with areas for entertainment and relaxation.I think it important for our employees—mostly young people in their twenties—to grow personally in their work environment.We must win customer loyalty, but we must also keep our employees.ON THE NATIONAL STRATEGY ADAPTED TO THE REGIONS TELUS Mobility is a national entity headquartered in Ontario, with George Cope, the former president of Clearnet, at the helm.The strategies from our national office are, however, adapted to regional realities.Quebec is a market in its own right, and as such the company seeks to meet the needs of this market.I'm from Rimousk and a fellow who is very sensitive to regional needs and to the importance of offering equal quality communication tools, as are available in urban centres.In my opinion, the quality of life offered by these regional areas will entice more and more people to settle there, and consequently, it is important that communication follows suit so that the regional areas can benefit from new technologies such as 3rd generation wireless.ON 3G WIRELESS SERVICES In the technology race, we advanced from first generation wireless (analog cellular technology) to wireless digital technology, PCS and Mike, which is referred to as second generation.We are now at the third generation (3G) that will make it possible to transmit data at optimal speeds up to 144 kilobits per second.Europe, where this technology has already been introduced, is ahead of us in this regard.TELUS Mobility, for its part, plans to convert its PCS network to third generation very soon and offer a line of new, higher performance and user-friendly 3G phones to facilitate access to Internet applications.Until now, the small size of the phone screens and the inefficiency of the keyboards have dampened enthusiasm for this technology.I think that over the course of the next few years, we will witness the evolution and proliferation of a whole range of value-added devices, from cell phones to electronic agendas to more compact and lighter wireless computers.Internet users have developed a taste for high speed and will demand it at home, at the office, at school and when traveling.The migration from wireline Internet to wireless Internet will offer undeniable advantages to business people seeking to maximize efficiency.We expect some very nice surprises in 2002 in terms of high speed.! promise you! ¦ A CTIVITV 14 R EPORT Leadership Montréal - March 2002 Chambre de commerce du Montréal métropolitain Board ot Trade o< Metropolitan Montreal New Year 2002 reception a success! Techno Vision MONTREAL V On Wednesday, January 23, members gathered for "KICKSTARTING 2002", this year's theme for the Board of Trade's annual New Year's reception.It took place at the Royal Mount Centre and was organised in partnership with TechnoVision.Taking full opportunity of the occasion, Montréal TechnoVision announced the results of Greater Montreal's 2001 performance indicators in high-tech sectors.Once again, this traditional evening was an outstanding success, with some In collaboration with telecom commerça group COMPLETELY CONNECTED ¦ ITh Calling all golf fans and fanatics! Here’s a " fairway " to get into the swing for a new season full of sure shots! Don’t miss one of the first tournaments of the season! • Shotgun and Vegas formula • Gifts for everyone, prizes, trophies, etc Price: Member $195 Non-member $280 (Plus GST 7% and OST 7.5%} For information and registration: Rina Bevilacqua (514) 871-4000 20 02 Chambre de commerce du Montréal métropolitain Board of Trade of Metropolitan Montreal I Wouid you like to be involved with this successful event as a sponsor?Different types of sponsorships I are available: Trophies - Door pmes - Holes Please contact Johanne Gagné at (514) 871-4000, ext.4016 500 members turning out fot the festivities.A big thank you to our associate sponsors, Hydro Quebec and Merck Frosst as well as Pfizer Canada, our goods and services sponsors, L'Association des Brasseurs du Québec, Saputo, Uniglobe Voyages Lexus, Via Rail Canada, without whom this event would not have been possible or as successful.Congratulations ! In this photo, lhab Hanna, president, Uniglobe is seen with Diane Cousineau, winner of two economy-class airline tickets to London from Uniglobe Voyage Lexus.Diane Cousineau is an assistant in the president's office at Saputo Inc.« Our honour guests: From left to right - Fabio Avella, Consul general of Colombia; the Honorable Stéphane Dion, president and officer of privy council office, government of Canada; Denis Dionne, president, TechnoVision; Guy Fréchette, vice-chairman and Quebec managing partner, ERNST & YOUNG et president of the Board of Trade; lhab Hanna, president, Uniglobe Voyages Lexus, Benoit Labonté, executive vice-president of the Board of Trade and vice-president of the board of directors, World Trade Centre Montreal; Robert Lacroix, rector, Université de Montréal; in addition to Robert L Papineau, director general at the Ecole de Technologie Supérieure.UmOBE Voyages Lexus Québec > m mmi Life is our life’s work www.pfizer.ca ^ MERCK SERVIE 15 Leadership Montréal - March 2002 I Chambre de commerce du Montréal métropolitain Board of Trade 1 I of Metropolitan Montreal ' | PICTURE PERFECT LOCATION FOR YOUR BUSINESS An offer from the Board of Trade of Metropolitan Montreal to its members Need to meet downtown with business associates but are no where near your office?Need a private space other than a restaurant or a bar?Either for short or long meetings, the Board of Trade offers, in the economic heart of Montreal, the Leadership Montréal room - a well-lit office space at competitive rates.(Maximum 6 person) Exclusive rates: $25 per hour (minimum of two hours) ' or $140 per day For more information, call: Réginald Godin (514) 871-4000, ext.4053 You'll feel right at home! Most of our activities are eligible under Bill 90.Look for this logo.(90) BOARD OF TRADE ACTIVITIES MARCH 2002 12 Noon to 2 p.m./£~N Business luncheon ww From SAQ to Loto-Québec — from the frying pan into the fire! Gaétan Frigon President and CEO Loto-Québec Hilton Montréal Bonaventure 19 8 a.m.to noon The Learn and Earn workshops Change and crisis management Nadia Nadège President AADVENIR Marketing stratégie Board of Trade premises ® 19 ® Noon to 2 p.m.Business luncheon Astral Media: a changing company in a changing industry Ian Greenberg President and chief executive officer Astral Media Location to be confirmed 20 5:30 to 8 p.m.Forum — Businesswomen in Action committee Business etiquette Louise Masson Director BEAUX GESTES Board of Trade premises 21 7:30 to 9 a.m.Breakfast High Technology series Next generation broadband solutions for small and medim sizes businesses Terence H.Mattews Chairman Mitel Networks Chairman and CEO March Networks Corporation Hôtel OMNI Mont-Royal 26 Noon to 2 p.m.Business luncheon Effective leadership driving business result Louis R.Chênevert President Pratt & Whitney Hilton Montréal Bonaventure 27 11:30 a.m.to 1:30 p.m.Contact-club Plus St.James's Club of Montreal APRIL 2002 ® ® 7:30 to 9 a.m.Breakfast High Technology serie Martin Le Blanc Executive vice-president & chief operating officer CAPRION PHARMACEUTICALS INC.OMNI Mont-Royal Hotel Noon to 2 p.m.Business luncheon Montreal as an international culture metropolis Guy Laliberté Founding president Cirque du Soleil Marché Bonsecours Information and registration: Tel.: (514) 871-4000 Fax: (514) 871-5971 Reduced prices for our members via our secured Web site: www.btmm.qc.ca/activities Desjardins Major sponsor BOMBARDIER Fiducie Desjardins FRASER MILNER CASÜRAINs.i lawyers Pratt & Whitney Canada Deïoîtte Bela‘r A United Technologies Company jfy TO U C h 6 ?)) SNOLAVALIN (ssq! — I r.FINANCIAL 7~ GROUP Air Canada / Canada Economic Development / Meloche Monnex / Uniglobe Voyages Lexus MARCH 2002 27 8:30 a.m.to noon /nn\ SMB seminar: "Parlons affaires" wuj series with Pierre-Étienne Tremblay Web director, Groupe Archambault Michel Boilard Vice-president and general director, exit.ca Michèle Coulombe Director and editor in chief, MokaSofa Hilton Montréal Bonaventure ELECTRONIC COMMERCE INSTITUTE ACTIVITIES j Information and registration: Tel.: (514) 871-4000 • Fax: (514) 871-5971 Reduced prices for our members via our secured Web site: www.btmm.qc.ca/activities SAB THE BEST RUN E-BUSINESSES RUN my SAP.Com The Electronic Commerce Institute is supported by: Canada Economic Development, ministère de l’Industrie et du Commerce du Québec, ministère des Affaires municipales et de la Métropole and also the Conseil du trésor.SPONSOR BUSINESS LUNCHEONS (^! Desjardins business v.des|ardlns.com World Trade Centre Montréal WORLD TRADE CENTRE MONTREAL ACTIVITIES MARCH 2002 4 and 5 Export Alliance Construction Special international networking event in Montréal ® 13 8:30 a.m.to noon (in French) Training workshop The Canadian Commercial Corporation and the Export Development Corporation Luc J.Brunet, CCC Frank Trentadue, EDC Inter-Continental Montreal Hotel 22 8:30 a.m.to noon (in French) Training workshop Taking advantage of international trade agreements Bernard Colas Gottlieb Pearson Inter-Continental Montreal Hotel APRIL 2002 10 to 12 Trade mission to the World Bank Agriculture and Agrifood in Washington 12 8:30 a.m.to noon (in French) /£~N Training workshop wjy Demystifying customs procedures Donald Tardif Fritz Starber Inter-Continental Montreal Hotel 17 8:30 a.m.to noon Training workshop Canadian public markets Stéphane Coudé Info-Opportunité Inter-Continental Montreal Hotel Information and registration: Tel.: (514) 849-1999 Fax: (514) 849-8318 Port de Montréal Port of Montreal PROUD PARTNER OF THE GREATER MONTREAL LEADERSHIP NETWORK THE “MAJOR PARTNERS” Unite our forces for the growth of Greater Montreal! Chambre de commerce du Montréal métropolitain Board of Trade of Metropolitan Montreal $ Instrtut du commerce Eteei/orwe Commerce VrsUM© World Trade Centre Montréal ABB • Aéroports de Montréal • Abitibi Consolidated Inc.• Agropur coopérative • Air Canada • Air France • Air Liquide Canada inc.• Alcan • Alstom Canada inc.• Andersen • Aramark Québec inc.• AstraZeneca Canada Inc.• AT&T Canada • Aventis Pharma • Avon Canada Inc.• AXA Assurances inc.• Banque CIBC • Banque de développement du Canada -Siège social • Banque de Montréal • Banque Laurentienne du Canada • Banque Nationale du Canada • Banque Scotia • Banque Toronto-Dominion • Bariatrix International inc.• BCE inc.• Bell ActiMedia • Bell Canada • Bell Helicopter Textron • BMO Nesbitt Burns • Bombardier inc.• Bourse de Montréal inc.• Bowater Produits forestiers du Canada inc.• Brasserie Labatt Itée • Bureau en Gros • Cabinet de relations publiques NATIONAL inc.(Le) • CAE • Caisse de dépôt et placement du Québec • Camco inc.• Canac inc.• Canada 3000 inc.• Canadien National • Canadien Pacifique Ltd.• Cap Gémini Ernst & Young Canada inc.• Cascades inc.• Casino de Montréal • Ciment St-Laurent • Cirque du Soleil • Cogeco inc.• Cognicase • Commission scolaire de Montréal • Communauté urbaine de Montréal / bureau du président • Compagnie d'assurance Standard Life (La) • Computer Sciences Corporation • Computershare • Costco Canada inc.• de Granpré Chait • Desjardins Ducharme Stein Monast et Sogemis inc.• Dessau-Soprin inc.• Développement économique Canada • Discreet Logic Inc./ Autodesk Canada • dmg world media (Canada) inc.• Domtar inc.• École des Hautes Études Commerciales (HEC) • EDS Canada inc.• EDUMICRO inc.• Eicon Networks • Emploi-Québec • EMS Technologies, Space Electronics Group • Ericsson Canada inc.• Ernst & Young • Fasken Martineau DuMoulin • Fédération des caisses Desjardins du Québec • Fednav Limited • Fiducie Desjardins • Financière Banque Nationale • Financière Sun Life • Fonds de Solidarité (FTQ) • Fraser Milner Casgrain • Gartner Canada • Gaz Métropolitain • Glaxo Wellcome Inc.• Goodyear Canada Leaders! inc.• Groupe CGI inc.• Groupe Chagnon international Itée.• Groupe conseil DM R inc.• Groupe Cossette Communication • Groupe Créatech • Groupe LGS inc.• Groupe Optimum inc.• Groupe Pharmaceutique Bristol-Myers Squibb • Groupe SNC-Lavalin inc.• Groupe Télécom • Groupe TVA inc.• Groupe-conseil Aon inc.• Hewitt Équipement Itée • Hewlett Packard (Canada) Itée • Hydro-Québec • IATA - International Air Transport Association • IBM Canada Itée • Imperial Tobacco Canada Itée • Industrielle-Alliance Cie d'Assurance sur la vie • Industries C-MAC (Les) • Investissement-Québec • Ivaco inc.• KPMG s.r.l.• Kruger inc.• Lafarge Canada inc.• Le Groupe Jean Coutu (PJC) inc.• Le Groupe Télé-Ressources Itée • Les Hôtels Fairmont • L'ORÉAL Canada • Loto-Québec • McCarthy Tétrault • McGill University • Médias Transcontinental inc.• MDS Pharma Services Inc.• Médis Services Pharmaceutiques et de santé inc.• Meloche Monnex inc.• Merck Frosst Canada inc.• Métro inc.• Microcell Télécommunications inc.• Mitel Networks • Molson • Nexlnnovations inc.• Noranda inc.• Nortel Networks • North Star Ship Chandler inc.• Novartis Pharma Canada inc.• Oberthur Jeux et Technologies • Office municipal d'habitation de Montréal • Ogilvy Renault • Ouimet Cordon Bleu inc.• Parmalat Canada • Petro-Canada • Pfizer Canada Inc.• Pitney Bowes du Canada Itée • Pomerleau • Port de Montréal • Postes Canada • Power Corporation du Canada • Pratt & Whitney Canada • PricewaterhouseCoopers • Provigo inc.• Québécor Media inc.• Raymond, Chabot, Grant, Thornton • RBC Banque Royale • Regroupement des collèges du Montréal métropolitain • Réno-Dépôt inc.• Restaurants McDonald du Canada Itée • Richter, Usher & Vineberg • Robert Half International inc.• Rolls Royce Canada Ltd.• RONA inc.• Samson Bélair/Deloitte & Touche • Schering Canada inc.• Scotia Capitaux inc.• Shire BioChem inc.• SITQ immobilier • Sobeys Québec • Société Compaq Canada inc.• Société conseil Mercer Itée • Société de transport de la C.U.M.• Société des Alcools du Québec • Société du Groupe d'embouteillage Pepsi • Société du Palais des Congrès de Montréal • Société du Vieux-Port de Montréal • Société générale de financement du Québec • Sprint Canada • SSQ Groupe Financier • Stikeman Elliott» Sucre Lantic Itée • Système M3i inc.• Tecsult inc.• TELUS Mobilité • TELUS solutions d'affaires • The Gazette • Transat A.T.inc.• UAP inc.• UBI Soft Divertissement Inc.• Université Concordia • Université de Montréal • Université du Québec à Montréal • Van Houtte inc.• Velan Inc.• Vêtements de sport GILDAN active wear • VIA RAIL Canada inc.• Ville de Montréal - Service du développement économique • Wyeth-Ayerst Canada Inc.WELCOME TO THE MAJOR PARTNERS CIRCLE CALL US AT (514) 871-4000, EXT.4067